Global Business Sustainability: Moving from Manufacturing to Digital Transformation

GLOBAL BUSINESS
SUSTAINABILITY

ABSTRACT
From the years ago, the customer prefer non green products as well as services. Now a
days the company focuses on offering environment friendly products to its customer in order to
satisfy them(Dyllick and Muff, 2016). Th e environment of company is dynamic in nature so that
it emphasised on offering superior quality products that imposes positive impact on behaviour of
customer. The main objective of Global business sustainability is to provide the opportunities
that effect positively on environment. Therefore, it provide healthy environment to its employees
that helps in increasing satisfaction level of its customer. It assists them to boost productivity as
well as profitability level in the business organisation(Rezaee, 2016.). There are different
theories given in this report such as Michael Porter, product life cycle and so on for explaining
the stages of product within business organisation. In addition to this, there are various strategies,
plan and procedures that are different from other rival firms in competitive marketplace(Galea,
2017). There are different approaches that assists business in doing work effectively to achieve
future success and growth of company. In assistance of this, it also described issues and
challenges faced by the business organisation. Along with this, it has been analysed the per
capita income as well as level of education for further growth and development of market.
Beside from this, political instability imposes negative impact on business activity and functions
in the marketplace(Chang, 2016). Due to environment changes the business organisation changes
its operations from simple manufacturing activities and function to digital technology for a
longer period of time. The main focus of every company is to provide quality products and
services to its customer in order to gain competitive advantage over rival firms. In addition to
this, the business changes its operation from simple to digital manufacturing technology. The
organisation adopt different approaches for accomplishing productivity as well as profitability
level(Rezaee, 2018). Due to implementation of advanced technology the organisation provides
unique as well as specific products and services to its user for satisfying them. They provides
products and services that do not harm to the environment which imposes negative impact on the
society(Ledgerwood, 2016). In present context, the taste and preferences of consumer is changes
so it is necessary for company to implement advanced technology for providing unique products
to its user. It also include several case studies such as new business model as well as reverse
cycle for gaining global environment sustainability within marketplace(Rezaee, 2017).

Table of Contents
INTRODUCTION...........................................................................................................................4
Main body .......................................................................................................................................4
Nation trade ...........................................................................................................................4
How it Enhance competitive advantage.................................................................................4
Internationalization.................................................................................................................5
Developing a sustainable competitive advantage and retaining it.........................................6
How to utilise ‘Digital’ on internationalise and internalisation process................................6
Business to business framework.............................................................................................7
Consumer to consumer framework........................................................................................7
Role of SMEs ........................................................................................................................8
Roles of internationalization..................................................................................................8
Digital frame and competitive advantage...............................................................................8
Global strategy and manufacturing process ..........................................................................9
Role of strategic thinking.......................................................................................................9
Cultural/knowledge factors....................................................................................................9
Infrastructure........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global business sustainability is a relationship between social, environmental and
financial factors present in local atmosphere of business. This can also be defined as policy of
organisation for goring green or using green products. Green product are those which are
generated without harmer local environment or by helping outside environment to grow.
Sustainability can only be archived by an organisation if it use all these factor in combined form.
Global business sustainability is arise when firm use green products at global level. In this essay
we will include all the models and frameworks which will help firm from moving to digital firm
from manufacturing unit and analysis its impact on long term on business. Various frameworks
and theories will also analyse hear for effective use of firms resource and getting there target
fulfil.
Main body
In this essay the main focus is on tendency for organisation to move form simple manufacturing
to digital formation investment within long period of time. The question related to the cases of
slow growth and stop of function will also identified.
Nation trade
When two nation exchange good and services for mutual benefits that is called as
national trade . These trade are the main purpose of ensuring regular supply of products and
services in nation(Sambhanthan and Potdar, 2017). Now the question is arise that what is the
need of national trade or why the nation trade. This question have a good answer which is stated
below:
Why the nations trade ?
There are number of reasons why nation trade. This is because it helps them in matching
demands of its citizens. A nation unable produce all things which its citizen consume this
because scarcity of resources, so it have to use resources of other. These resources cant be used
directly so it import products. Some time nations trade for establishing sound relation with other
nation for mutual benefits and transfer of culture.
How it Enhance competitive advantage
This tendency of firm to move from manufacturing unit to operate in digital formation
investment will definitely lead it in competitive advantage this is because firm will get benefit og