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Trends in Global Business Environment (Doc)

   

Added on  2021-06-17

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Running head: GLOBAL BUSINESSTrends in Global Business EnvironmentName of the Student:Name of the University:Author’s Note:

2GLOBAL BUSINESSTable of ContentsIntroduction......................................................................................................................................3Discussion of the literature..............................................................................................................3Links between the four questions and the core article.....................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................9

3GLOBAL BUSINESSIntroductionUse of the algorithms has been increasing rapidly in the recent years to predict thingsmore accurately. However, the business organizations use an algorithm to strengthen theirbusiness predictions (Luca et al. 2016). Application of computer algorithm is beneficial for thebusiness owners to identify the distribution channel and to understand the customer preferences.However, use of algorithm often creates risk if the users do not understand the process ofcomputer algorithm. As for example, Netflix has invested million dollars to develop thealgorithm in order to understand the customer preferences but often the viewer’s preferences donot match with algorithm predictions. Therefore, often the social media sites use an algorithmthat maximizes the rate of pay per click, which dissatisfies the customers (Kotthoff 2016). Thiscurrent study deals with the application algorithm, its limitations and accessing issues. Discussion of the literatureWhy are algorithms considered as literal?Literature shows that humanizing algorithms makes human being more comfortablewhile they are using the algorithm. As for example, when an individual is designing automatedcall functions then humanizing algorithm is effective. The behavior of algorithm is different fromthe human. It can be said that the human being treats the algorithm and the machines that areinvolved in algorithm process also treat the employees and the supervisor (Kleinberg et al.2017). Algorithm can be literal if humans are not able to use this algorithm carefully. However,it can be said that algorithm is a computer programming in order to solve issues and it serves asthe blueprint. Hence, it can be said that the user needs to apply the algorithm by using proper.

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