Global communication Assignment PDF
Added on 2021-05-31
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GLOBAL COMMUNICATION1GLOBAL COMMUNICATIONNameInstitutional AffiliationCourse
GLOBAL COMMUNICATION2A building defines business that a company does its operations in, that a workplace is an employee’s desk and that working hours range between 8 am to 5 pm is a notion we have heard for so long. All these have changed with industrialization which brought about the necessary technology that led to the rise of globalization thus making the whole world a global village. This global concept incorporates individuals that come from different cultures, continents and have different ideas. This person, however, can relate well to the various mechanisms that are present to ensure success in their needs and wants.According to Archetti ( 2015), Global communication is the art of relating, sharing and connecting different individuals who are from different parts of the world and cultures. The information that is passed through global communication is relayed through voice messages, i.e.,speaking, reading and writing. Global communication has been brought about by globalization which has been enhanced by the use of the internet. Most companies currently are moving from alocally based system and adopting a more global perspective through the use of Global communication forms which have been made even more popular with the use of the internet and the presence of applications such as Skype, Facebook, and Twitter which enable real-time communication.Global communication as a concept, however, is not something new. According to Binder, (2016) the need to create mechanisms and technologies that enable international communication came up during the cold war period where communication and international
GLOBAL COMMUNICATION3relations were put to the test. It was due to that that the two forms of global communication cameinto existence. These forms have over the years been taken up mainly by businesses which want to have a more significant global market presence. The two types are the internal and external communication. The internal type of global communication entails all forms of communications that an enterprise does with all the individuals in its domestic setting. An example is where a CEO relays a message to all its employees. On the other hand, the external form of global communication involves what the company communicates with its external environment worldwide. An example here is an advertisement for the company’s product that is made and placed on YouTube (Bbc.com, 2018).The fact that global communication is gaining popularity at a very high rate means that numerous advantages are associated with it. From a business point of view, the main advantage of global communication is that it provides a broader market for businesses to sell their products.This is because with global communication a local business is able to both advertise and sell its product to people who are located in other countries (Cordeiro, 2013). An example here is through the website creations whereby with an online presence customers from Africa can view products that are being sold by a manufacturing company in Asia. The very same products can be purchased by someone who is in Europe and even South America. In addition to that, the ability to communicate overseas saves money for the businesses in the long run as businesses canidentify raw materials which are both cheaper and of a greater quality that is being produced by other specialized manufacturers as opposed to the ones that are available which might not suit the business. Global communication has not only enabled the firms to be able to locate where they may get better facilities but also negotiate for better deals than the ones that local providers
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