Master of Business Global Corporate Strategy

Running Head: MASTER OF BUSINESS GLOBAL CORPORATE STRATEGY 0
Master of business Global Corporate Strategy
7/14/2018

MASTER OF BUSINESS GLOBAL CORPORATE STRATEGY
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Table of Contents
Introduction................................................................................................................................2
QUESTION ONE.......................................................................................................................2
QUESTION TWO......................................................................................................................5
QUESTION THREE..................................................................................................................7
QUESTION FOUR....................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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Introduction
The selected industry is to be e-commerce as it has gained immense popularity in the last few
years. It is a continuously expanding industry, which is also closely linked with the digital
era. The MNC chosen in this industry is Amazon, which is an American public owned
company, founded in 1994 by Jeff bozos. It is launched as an online bookstore and later on
their logo got popular (a to z) which symbolize that they have all product available from a to
z category.
In few past years, it becomes one of the largest it e-commerce retailing company in the world
that sells products all over the country. It is well known for its quality and timely delivery and
having great knowledge in making their customers happy.
Amazon vision and mission statements help to evolve the company like a boom. Its mission
statement based on the customer convenience-focused on lowest prices and greater choice of
selection. The objective of Amazon is always customer centric and the company always
amends policies on timely manner compliances to various factors like customer needs and
preferences, government laws, societal factors etc.
QUESTION ONE
With the increased globalization of the economy, the economic growth is boosted by a high
percentage aligning with innovation and competitiveness. Competitiveness forces the
industry and companies to be innovative from both internal and internal end. The close
innovation is a traditional concept where the company generates, develops and
commercializes their own ideas by highly investing in R&DA department and employing
skills and professional employed. The open innovation is a new paradigm, where the
company commercializes their own ideas as well as seeks innovation from other firms. It
means they focus on getting ideas from both the internal and external environment.
Open innovation is a path of competitiveness innovation and one of the Amazon’s most
effective and valuable attributes is that it follow and adopt a business model which is based
on open innovation. The most important innovation Amazon’s use is of making effective
supply chain management and coordination, which help them to beat other e-commerce
options.

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(Montgomery, 2017)
Amazon has simplified its shipping landscape by using the concept of eliminating, raising,
creating and reducing framework. In this, Amazon eliminates the old retail distribution
channel by contracting directly with suppliers aligning with the latest technology in logistics
and thus save cost and more avenues to the customers. They try to raise customer
expectations and then fulfil it by experience and efficiency. In addition, they try to create new
technology which no other industry is offering by establishing cloud computing. Amazon’s
also follows a very different standard or policy which states of reducing short-term profit
through long-term growth which makes Amazon one of the leading company in the world
which come from external innovation and other industries.
The next concept factor endowment is a combination of land, labour, capital, and
entrepreneurship that a country can exploit for a purpose of manufacturing. Generally,
Amazon selects metro areas, which have more than 1 million individuals. Its Seattle
headquarters consist of 33 buildings totalling 8.1 million sq. ft. From 2010 to 2017, Amazon
invested up to $3.7 in buildings and infrastructure and $1.4 billion on utilities and
maintenance. In getting an effective labour force, Amazon contact with various universities
and community colleges. Amazon entrepreneurship cell helps it in ruling the commercial
world. Alexa was the part of this cell only whereas a new program called drone delivery is in
the beta phase.