Global Corporate Strategy Assignment

Global Corporate Strategy
Case Study: Pfizer &
GlaxoSmithKline: Driving
Change through R&D in a
Global Pharmaceutical Industry

ABSTRACT
The development of an entity in a global context will be helpful in terms of creating the
brand image as well as have the large numbers of consumers. Therefore, there will be expansion
of the operational practices in the organisation. Moreover, to meet such requirements there will
be use of effective global strategics that will makes the firm more compatible as well as able to
meet the desired level of goals. In the present study the discussion and suggestion will be based
on analysing the various techniques and models that were used to help the business in developing
business on global level. Moreover, there will be influences of various

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Key strategic issues................................................................................................................1
QUESTION 1...................................................................................................................................2
Competitiveness of firm in the global pharmaceutical industry.............................................2
QUESTION 2...................................................................................................................................5
Strategies alliances.................................................................................................................5
QUESTION 3...................................................................................................................................8
QUESTION 4...................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
To develop the trading practices outside the national boundaries there is ned to have
appropriate strategic guide which will be helpful in making the industry performance on the
global level. Therefore, as per developing the business on the global level there is need to have
appropriate increment in the capital collection, revenue creation as well as efficiency of the
business. In the present report there will be demonstration of Global Pharmaceutical industry
such as Pfizer, GlaxoSmithKline, Sanofi and Johnson & Johnson (USA) on their financial
conditions. Moreover, the strategy will be helpful for business in analysing the global level of
requirement as well as improving the operational ability to meet the global challenges. The
motive of this research is to facilitate the satisfactory level of marketing, production and
development of the medicines.
Key strategic issues
To expand the business operation on a global level there are various issues which were
needed to be considered by the professionals of entity such as:
 It is essentially required that the business must analyse the short, medium as well as long
term strategies De Wit and Meyer, (2014).
 Determining the goals and objectives as well as ascertain budgets for the requirements of
resources.
 In context with the products there is need to have deep analysis over government,
initiating appropriate patents, copyrights and trade marks of drugs.
 Develop appropriate strategies, policies to meet the local requirement, same as determine
economical needs such as remuneration payable to consumers.
1