Global Corporate Strategy for Volkswagen: Strategies, CSR, and Recruitment Issues

Running Head: GLOBAL CORPORATE STRATEGY
GLOBAL CORPORATE STRATEGY

GLOBAL CORPORATE STRATEGY
Executive summary
The primary motive of this task is to outline and discuss the strategies, CSR and recruitment, and
selection issues in Volkswagen. Volkswagen is a German automaker formulated on 28th May
1937 (Volkswagen, 2014a). The company provides automobiles vehicles to customers across the
world. In this report, creative approaches will be used by the organization to improve their
competitiveness at global level named collaboration strategy, communication strategy, ethical
norms, and transparent working culture. Further, an organization could use porters five forces
model to analyze the external factors that might influence the performance of the organization at
the global level. Apart from this, an organization should use SWOT analysis method to evaluate
the internal situation of the firm as it will be effective for improving the existing situation and
operate the business effectively. Apart from this, the company offers financial services,
insurance, and banking services to their specified consumers to make a favorable decision in the
existing situation. Further, it is evaluated that the corporate social responsibility strategy could be
practiced by the organization to make a favorable relationship with others.
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GLOBAL CORPORATE STRATEGY
Table of Contents
1. Introduction..................................................................................................................................4
2. Expansion strategies and global competitiveness........................................................................4
2.1. Strategies to handle adverse impacts of diesel gate scandal.................................................4
3.0 Automobile industry competitiveness.......................................................................................7
3.1 critically evaluate the nature of the competitive landscape...................................................7
3.2 Industry dynamics will have a significant impact on the global automobile industry...........8
4.0 Internal Analysis on Strategic Capability................................................................................10
4.1 competitive advantage and core competencies of Volkswagen...........................................10
Importance of leaders in a competitive workplace............................................................11
4.2 Challenges of recruiting and retaining a skilled workforce.................................................12
5.0 Corporate social responsibility................................................................................................14
5.1 business management and leadership theories.....................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Table 1: Porter Five force Model.....................................................................................................8
Table 2: Strengths and weakness analysis.....................................................................................10
Chart 1: Volkswagen group’s key action areas.............................................................................15
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GLOBAL CORPORATE STRATEGY
1. Introduction
The paper highlights how the company is able to overcome the diesel gate scandal by using
innovative strategies and policies. Volkswagen is a German automaker formulated on 28th May
1937 (Volkswagen, 2014a). The company provides automobiles vehicles to customers across the
world. It uses porter five forces analysis to compete and strive with rivals in the competitive
market. The group entails twelve brands from seven European countries. Apart from this, the
company offers financial services, insurance, and banking services to the customers in all over
the world. The relationship between CSR and health and safety standards has been highlighted in
the task.
2. Expansion strategies and global competitiveness
2.1. Strategies to handle adverse impacts of diesel gate scandal
Krachler and Rzehorska, (2017) argued that strategies could play an imperative role in the
accomplishment of the organizational task. There are creation strategies that could be used by the
Volkswagen to eliminate and reduce the negative effects of ‘Dieselgate’ scandal like
communication strategy, collaboration strategy, and ethical norms. It can also be stated that CEO
should focus on the communication and collaboration strategy to eliminate the adverse impact of
the scandal. For illustration, sometimes consumers got angry that the company misled rules, and
regulations by using various software to cheat on diesel car emission tests.
Impact of the scandal on stakeholder expectation
In support of this, Siano et al. (2017) illustrated that the company needs to make good
communication with their stakeholders about scandal because if stakeholder will not be aware of
scandal then it could influence the overall investment. Hence, the organization could always
inform actual condition of the firm to their stakeholder for making a higher profit.
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