Understanding the Global Customer: Examining Arguments Using Consumer Behaviour Models

Understanding the Global
Customer

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Using the theory of reasoned action, planned behaviour and consumer behaviour models,
examine the arguments in context with the case study. .........................................................3
RECOMMENDATION..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Global customers are involved with those customer groups who live in diverse countries
and regions who have similar needs and seek same kind of benefits from all products and
services. It is very important to do expansion and look at all the necessary factors which create
an influence on the success of business organisation. It is very significant for the company to
determine the global target market and understanding about audiences. Almost all the consumers
are indulged in developing competitive strategies in order to remain at sustainable position and
become competitive in the market place (Hu and et.al, 2020). The report is based on the
development of brands for the marketing of sustainable products. The report involves TRA and
TPB models, arguments and recommendations to all FMCG companies (Amankwah-Amoah,
2021).
MAIN BODY
Using the theory of reasoned action, planned behaviour and consumer behaviour models,
examine the arguments in context with the case study.
TRA
In context with theory of reasoned action, the main aim is to explain about the
relationship between both behaviour as well as attitude within the human action. The theory is
used in order to do predictions regarding how individuals will behave in terms of both their pre-
existing attitudes and entire behavioural intentions. It is mainly defined as behavioural intention
= Attitude + subjective norms. It has been examined that at the initial stage, all consumer always
want to purchase sustainable products only but while reaching at the store, they doesn't buy it.
Both attitude and behaviour are interrelated with each other. In context with the case study, it has
been evaluated that the behaviour of employees is always intended to buy sustainable goods only
but as they reach to stores, their attitude gets completely changed and they don't purchases those
respective product (Azer, 2020). It has been evaluated that the goods and services which needs
higher level of efficiency had low sustainability (Azer and Alexander, 2020). On the basis of
this, all marketers applies this method in order to make predictions about the behaviour which is
entirely based on attitudes and their intentions. While analysing the case study, it has been
evaluated that all the people wants to purchase sustainable products only but their behaviour gets
completely changed when they reach at the store. The products which were sustainable enough