Global Events INTRODUCTION 1 TASK 11 P3 Evaluation of Value, Effects & Legacy

Global Events INTRODUCTION 1 TASK 11 P1 Examining the diverseness of global events industry with structure & organisation and roles of various types of events in society 1 P2 Factors responsible for influencing the development of events industry on local and global level 3 TASK 25 P3 Evaluation of value, effects & legacy of a variety of global events on the environment. 5 P4 Application of various management strategies to assist accountable event development for several global events 7 TASK 310 Covered in PPT10

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Examining the diverseness of global events industry with structure & organisation and
roles of various types of events in society..............................................................................1
P2 Factors responsible for influencing the development of events industry on local and global
level........................................................................................................................................3
TASK 2............................................................................................................................................5
P3 Evaluation of value, effects & legacy of a variety of global events on the environment. 5
P4 Application of various management strategies to assist accountable event development for
several global events...............................................................................................................7
TASK 3..........................................................................................................................................10
Covered in PPT.....................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Events are held to communicate certain information, messages, ideas to target people. It
is organised through proper planning, strategies and consists if various procedures (Anantharam
and et. al., 2015)There are several countries in the world who are engaged in hosting &
organising events on a regular basis. They may be small private events companies, medium or
large-scale global events businesses. There are many small scale event business concerns than
large ones in the society. Global events has an impact on community, economy, tourism and
other factors of the social group. Event management refers to organisations that executes their
tasks only at the places where they earn large amount of profits. These firms get payment for the
services offered by them in the environment. In this study, the diversity of global events,
elements that encourage their development globally, roles of this business commercials, effect of
these events in their operating environment and the strategies that support these events has been
discussed.
TASK 1
P1 Examining the diverseness of global events industry with structure & organisation and roles
of various types of events in society
Every event is organised with particular objectives. It may be to serve an exchange of
data, update the participants with recent changes. Some of them are driven by profit and rest are
held for the welfare of human being (Bobrov and et. al., 2016). Events can be classified into
various types according to goals and profits. They are provided as under-
Various types of events:-
a)By size-
Local/ Community events- It is any kind of planned gathering for social prosperity or
well-being which includes 50 or more individuals or it may be any sized event that blocks right
to public property. Planned marches and demonstrations are examples if this type.
Major events- They are carried on to bring important economic benefits in the cities,
countries and various regions. Many private sector businessmen participates in these events to
bring out economic development in the area. For instance, sports, cultural festivals, east coast
music awards are major ones.
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Hallmark events- It functions to provide the community an opportunity to earn in the
tourism market area (Claar and et. al., 2018). Major fairs, cultural as well as sporting event of
international position and expositions comes under hallmark tourists events.
Mega events- These are the events which are larger than the general events. They are of
different dimensions. It may include sporting events that are one time events on an international
level. It covers high media and influence tourism, infrastructure and economy of the organising
country. Olympics are regarded as mega events.
b)By Form-
Cultural events- These events relate to particular culture and represent music, art and
other things of that culture. Examples of this events consists of Wight literary festival, Fowey
festival, Leicester literary festival, etc.
Sports events- They are organised to promote sports in the world and develop the skills
and relations among the participants (Cohn, 2016). It includes different sports and participants
from across geographical locations. Sports events are held for multiple days. Olympics is the best
example of this type of event.
Business events- It refers to significant happenings in which several parts of businesses
must participate to work on several applications to grow and develop in the market. For example
it includes Seminars, conferences, trade shows, product launch events, etc.
Structure and components of event industry-
Event management companies- These are the firms which provides best tips for
managing the events. They use the organisational and business management skills in visualizing,
planning and implementing different types of events.
Events industry- It alludes one person or several planners and large firms which comes
together with common passion of organising and managing the events. The performers in this
industry are event management consultants, corporations, news media, NGOs, advertising
agencies, etc.
Suppliers- They are the supply chain of event management firms and assists them in
achieving the targets and success in the events. Suppliers are also termed as event vendors and
sells the services in or after the events.
Industry associations- They are the groups or an organisation which provides support to
the industry and the members to defend their rights as well as perform their activities efficiently
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in the environment. For example- Associations UK congress & expo and International cotton
association.
Roles of events in the society-
 To educate and communicate the society about a cause.
 To raise funds for a project.
 To celebrate strengths and connectedness of community.
 To obtain coverage of media for the purpose of an activity or establishment.
P2 Factors responsible for influencing the development of events industry on local and global
level
Event management companies organises various events around the world. There are
many factors that impacts the working of this industry (Cvetkovich, 2018). It directly affects the
growth and development of the organisations. These factors can be understood through the
following comparison-
Basis Local Level event industry Global Level event industry
Emergence/ Growth The increase in the disposable
of the population in UK lead to
expansion of these events.
Globalisation is one of the
vital element that changed the
activities and increased the
growth and performances of
these events.
Value & contribution in the
economy
Tourism boosted the
occurrences of several events
in various regions. Local
events industry assisted in the
incoming of funds in UK and
increased the worth of the
economy.
These events provided
employment to large number
of candidates and also
contributed in increasing the
Global gross domestic product.
Demand & motivations for
different kind of events
Performances and
entertainment with the motive
of social well being in the
events boosted its demand and
Networking is the biggest
motivator for audiences to
attend the events. Increase in
Private meetings and spaces
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encouraged the participation of
individuals.
demand facilitates the
happening of global level
events.
Socio-cultural development This industry strengthened the
local culture and enhanced the
sense of identity in the local
population.
It increased the income level
of the population by attracting
huge investments from across
the world.
Opportunities Implementing the aid of
experiential marketing in local
event industry will enhance the
growth and profitability.
The use of transformed
realities like augmented reality
& virtual reality at events will
help in the development of
global event industry.
Impact on events Transport encouraged the
growth in the local events in
the recent year. The increase in
the availability of transport
increased the profitability of
this industry.
The increase in the utilisation
of technology influenced the
operation of events at global
market. It widened the sphere
of events and made new
destinations approachable
through developments in
technology like broadband
internet use, video
conferencing and increased use
of social media.
Future trends Unique venues- The interest
of population in different kinds
of experiences will increase
and event mangers has to think
creatively to attract audiences.
Foodie centric promotions-
events managers has to adopt
strategic alternatives in the
future to pull attendees by
increasing the use of food
based entertainment.
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TASK 2
P3 Evaluation of value, effects & legacy of a variety of global events on the environment.
Events are impacted positively and negatively by various factors. It is the accountability
of the event management to attract the elements that has positive impact on the business and
discourage the negative factors (De Mooij, 2019). Proper strategy and planning is needed in
order to grow the concern continuously in the market. Following are the impacts of the global
events on the environment-
Social & cultural events:- Events can influence the pride of the community, introduce
new challenges, ideas and regenerate the traditions of the society through sports type of events. It
can also encourage the criminal activities in the crowded places and affect the well-being of the
community. For instance, increase in the usage of cars in the events can disturb the traffic and
the residents, raise the costs of products and services and thereby affect the low income earning
groups.
Political impacts – The policies of government plays major role in the operational
activity of event. Therefore, event manager considers the rules of the state before planning the
event. The workings of events are affected by the politics as it provides an opportunity to
politician and rich class to showcase the powers and gain support of people. For example, in
Germany Hitler used rallies to encourage aggression as well as nationalism in citizens.
Environmental impacts- An event management company has to take into account the
elements like impact of events on the environment and its constituents (Dennis, Gillespie and
O'Loughlin, 2015). For example, an event manager should select appropriate places for event so
that it do not destroy the surroundings. Sports event should be held in stadiums and grounds,
business events in small auditoriums and cultural ones in large space to avoid the negative
impact on the environment. Crowd movement, sound pollution, vehicles parking and waste
disposals should be properly managed.
Tourism & economic impacts- These events provides monetary benefits to the country
like foreign direct investment, generation of income & employment and are considered as
positive impacts. It boosts the local businesses, market activities and raises the standard of living
of the local population.. It provides short term job opportunities to the localities and the learners.
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Consequences of events:-
Basis Positive effects Negative effects
Social & cultural events  Improvement in
traditions
 Builds community
pride
 Establishment of
community groups
 Enlargement of cultural
perspectives
 Negative image in
community
 Bad behaviour
 Social dislocation
 Influence control on
community

Political impacts  Investment promotion
 Improvement in
administrative skills
 International prestige
 Risk of failure of event
 Misallocation of
resources
 Manipulation of
individuals in
community
Environmental impacts-  Infrastructural legacy
 Improvement in
transport as well as
communication
 Transformation in
urban areas
 Noise pollution
 Environmental damage
 Heritage destruction
Tourism & economic
impacts
 Increased business
opportunities
 Generation of
employment
 Increase in tax
 Exploitation of natural
resource
 Damage to reputation
 Resistance of people
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revenues
 Promotion of
destinations
P4 Application of various management strategies to assist accountable event development for
several global events
An event can be successfully managed and implemented by extensive and effective
planning. It needs proper strategies to manage risks and organise events that provides productive
results without causing any harm to the environment (Eitel and et. al., 2015). Various risks
related with global events includes any injury to the employees, damage to establishment's
reputation, weather uncertainties, financial challenges, criminal activities, etc. A prosperous
event planning should discover all these risks prior to the occurrence and control all the factors
which hampers its development. Event organisations are responsible to manage their programs
impacts, advise , encourage several businesses and event organisers. It will be possible only
through the proper application of management strategies provided as under:-
Management tactics utilised for measuring several impacts-
Corporate environmental management model:-
This model provides assistance to event manager to make strategy in order to manage the
negative impact of program on natural environment and its resources. It aligns the objectives of
businesses with the well being of environment (Hughes and et. al., 2017). Through the
application of this model global event company can discover, assess and measure the available
sources for gaining competitive advantage as well as incorporate environmental goals. For
example, event managers in Sydney Olympic Games, 2000 utilised this model effectively.
Application of corporate environmental management model in Global event company-This
model consists of ten steps which are provided under-
Commitment- It is one of the vital factor needed in carrying out successful event. It should be
decided at the initial stages of the planning. Global event company commits for improving the
image of the firm and reducing the negative impacts on environment.
Initial environment appraisal- In this step, issues which hampers the growth of environmental
performance of global event and opportunities that will improve the performances are recognised
to make strategies and to adopt best environment practices.
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Make an environmental policy- In this stage, policy is produced and even made publicly by
many global event companies to attract the audiences. The factors involved in policy includes
commitment of event business, issues recognised in second step and the actions to be taken so as
to manage the problems.
Setting targets & goals- This step alludes setting the goals of global event business that are
linked with the environmental policy. They must be achievable as well as challenging.
Environment management program- In this step, global event managers discovers the
availability and need of resources to meet the targets of organising events. It also assigns roles
and responsibilities to the workforce and the environmental teams and finally the program is
developed.
Training & awareness- Global event company identify the need for training and provides it to
ensure that the employees, environmental teams, contractors individuals and sub-contractors
understand their duties and significance of it.
Communication- In this step, effective means of communication is selected by Global event
organisers to make clear and concise communication between the employees, individuals and
teams so as to successfully implement the event.
Control and record-keeping- All the necessary details and the functions of global event business
concern are recorded in documents to use it in the future and render a historical record.
Operational control- This step ensures the applicability of essential controls on the required
processes and working of the global event businesses. All the current practices are reviewed with
the productivity and the functions which requires control are exercised.
Internal audit & monitoring- Global event manager collects the information about the
performances of the company and compares it with the expected targets and goals. Internal audit
is carried out to identify the areas of improvement such as waste management, resources
management, etc.
Balance scorecard:-
It helps the event manager to measure uncertain impacts and work accordingly. This
strategy assists managers to view the businesses from significant four perspectives (Lauretano
and et. al., 2015). This model provides solution to the following questions-
What is customer perspective towards the global event?
How to attract the customers?
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Is there any need of innovation and improving learning perspective?
What are financial perspectives of shareholders for the industry?
It also minimises the useless measures considered by the senior event manager and adds
measures required for improving the efficiency (Balance scorecard basics 2017).
Customer perspective- Balance scorecard model is used by the mangers to link their
company's mission statement with customer services and satisfaction. The needs of the
customers can be categorised into different factors like time, performance, service, cost and
quality. Time refers to measurement of time required by the company to satisfy clients need
whereas quality refers to measuring the level of defect in the service.
Financial perspective- It refers to measurements which indicates whether the firm's
strategies and execution are assisting in achieving bottom-line improvement through growth,
profit and increasing shareholders value.
Internal concern perspective- The measures taken for the welfare of customers are vital
and therefore there is a need to measure the internal performance of event company. This
perspective aids manager to concentrate on internal operations to encourage employee
performance so as to serve clients.
Innovation & learning perspective- This perspective assists event manager to discover
important parameters required for gaining competitive success in the company. The factors like
innovation, improvement and continuous learning adds the value to the firm.
Business scorecard of global event company-
Customer perspective Financial perspective
Objectives Measures Objectives Measures
Provide fundamental
needs
Ensure availability of
services
Customer relationship
Sales and production
Delivery of services
Ranking by key
customers
Survive in the market
Assure strong financial
health
Cash flow and share in
market
Operating revenue and
sales growth
Internal concern perspective Innovation & learning perspective
Objectives Measures Objectives Measures
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Diversify income
systems
Manage events as a
portfolio
Ensure impact of
program
Actual and expected
inflow
Efficiency
Performance
Provide essential
resources to
employees and
volunteers
Establish positive
action driven culture
Outcomes of
operations
Efficiency of the
employees
TASK 3
Covered in PPT
CONCLUSION
It can be summarised that global industry is categorised into various sizes and forms like
local, hallmark, mega, cultural, music, sports events, etc. Event businesses consists of elements
like event management firms, locations, suppliers, associations and the organisations. It performs
different functions in the society. There are several factors in the environment which affects the
growth and contribution of the event management companies. Every event exerts a positive or
negative influence on social, cultural, physical, political, economic and environmental factors.
Strategies like CEM and BSC are used by the program mangers to host particular events with
better success rates.
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