THE GLOBAL E-BUSINESS

Running head: GLOBAL E-BUSINESS
GLOBAL E-BUSINESS
Name of the Student
Name of the University
Author Note

1GLOBAL E-BUSINESS
Table of Contents
Introduction................................................................................................................................2
Amazon......................................................................................................................................2
Flipkart.......................................................................................................................................3
Features of Amazon...................................................................................................................3
Features of Flipkart....................................................................................................................4
Comparison between Amazon and Flipkart...............................................................................4
Customer Journeys of Amazon Website....................................................................................5
Customer Journey of Flipkart.....................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

2GLOBAL E-BUSINESS
Introduction
E-Commerce that is also known as the Electronic commerce refers to the purchasing
and the selling of services and selling of products and services utilising the internet and the
transfer of data and money in order to perform these transactions. Ecommerce is utilised to
refer to the sale of the products online those are physical.
The report focuses on the evaluation of two online businesses that is present. The
report focuses on the features and the procedures of the two online businesses. Report also
discusses about the customer journeys of the two shopping websites that will be taken in this
report. The report also provides several recommendations to the online businesses in order to
make their procedures better. The websites of E-commerce that will be evaluated in this
report are Amazon and Flipkart.
Amazon
Amazon is an American multinational technology company that is based on Seattle.
Amazon is a large online retailer and it has a large capitalization of market. Being an online
retailer, Amazon permits various individuals and businesses in order to sell and display
various products for sale in the internet. Amazon is one of the most popular marketplaces in
the internet that is utilised by both businesses and individuals and the website of this
organization is available in various countries and various languages (Shevchenko 2020).
Amazon has a website that is storefront for over various counties and it ships its products to
every country. It also hosts retail websites of various websites such as Marks & Spencer,
Lacoste and many more. The Amazon Company owns more than 40 brands those are
subsidiary such as IMDb, Zappos and many more.

3GLOBAL E-BUSINESS
Flipkart
Flipkart was founded in the October in the year 2007. It is an India based ecommerce
company with its headquarters at Bengaluru. Sachin Bansal and Binny Bansal founded
Flipkart. The company started as an online bookstore after few years, Flipkart started selling
various other items such as music, movies, mobiles and various other things. Now, the
organization provides around 80 million products in more than 80 categories (Datar 2018).
Flipkart has the capacity to deliver 8 million shipments per month.
Features of Amazon
The main features of Amazon E-commerce include the following:
 Ubiquity: Amazon has the feature of ubiquity and it is available almost everywhere.
Amazon offers solutions of E-commerce to its customers and gives their presence
everywhere via their websites (Dubey and Pandey 2018).
 Global reach: Amazon permits transaction of business on the boundaries those are global
and they are more easily reachable and more effective with the respect to the business
those are traditional
 Interactivity: the selling activity of Amazon is communications those are two way as both
the seller and the customer can easily express themselves in the similar platform (Lin,
Wang and Hajli 2019).
 Density of information: The information density influences the businesses that can be
minimized through the technology of internet and minimizes the collection of information
and the cost of processing (Chen, Mislove and Wilson 2016). Amazon minimizes the
search of information regarding different brands and as a result it maximizes the search
quality in order to fulfil the demand of the customers

4GLOBAL E-BUSINESS
Features of Flipkart
The features of Flipkart E-commerce include the following:
 Web portal: The basic income source of Flipkart is collection of commission for the
various services from the vendors that utilise the platform (Paul et al 2017).
 Convenience and listing fee: The other way of earning revenue to the company are
convenience and inclusion fee
 Communication: It permits the customers to buy the products in a simplified manner
(Shankar et al 2017). The company promote communication that is seamless in order to
provide the users with good experience and objective in order to provide them with
services those are more personalized
 Complete support: The company consistently the queries of clients and then provide the
clients with appropriate support. transparency is top priority of Flipkart
 Customized and flexible solutions: The company collaborate with the customers from
time to time in order to assist them accomplish their results those are desired. The
solutions those are flexible are designed in order to suit the particular needs of the
customers and increase the results (Bhargava et al 2016). The company strive to give
solutions those are scalable with maximized revenue
Comparison between Amazon and Flipkart
The comparison between the Amazon E-commerce and Flipkart E-commerce are as
follows:
Browsing is easy and people from other country can purchase products from Amazon
as Amazon E-commerce is worldwide and people from all over the world can purchase
products from Amazon (Aggarwal, Mittal and Kumar 2018).

5GLOBAL E-BUSINESS
Browsing is also easy in Flipkart but as it is an Indian Company therefore, only the
people of India can buy products from Flipkart but people all over the world cannot purchase
products from Amazon
In Amazon E-commerce Website, the products those are available in the website
cannot be compared but in Flipkart, the electronic products those are available on the website
like mobile phones and laptops can be compared (Kumar 2019).
Amazon manages to get a hold on the differentiation of the prices of the products
those are available in the website when they are compared to other online store. Flipkart
Ecommerce still cannot manage the price differentiation in some of its products and there is a
big difference in compared when they are compared to other store.
The procedure of delivery is almost similar inn both the Flipkart and Amazon and
both the E-commerce have started one-day delivery in its products those are assured
(Gayathiri, Sivaraju and Sunantha 2020). In Amazon, the assured products are in prime and
the assured product of Flipkart is in mark of Flipkart assured
Customer Journeys of Amazon Website
The customers that utilise Amazon website have the best customer experience and the
journey of the customers through the Amazon website is great. They have various delivery
options and the prime customers of Amazon receive their products within one day off their
delivery. The Amazon has also started Amazon fresh that permits for the same day or
scheduled delivery of the products to the home of the consumers. The Amazon has also
provided the customers with one click ordering of the goods with dash options (Bourlakis,
Julien and Ali 2018). The dash options are available in Amazon Web, Amazon app and many
more. The return options of the products those are provided by Amazon are flexible and the
customers can return products within 30 days of purchase. The Amazon also provides great

6GLOBAL E-BUSINESS
experience of product to the customers. The Amazon provides the customers a capability to
sort the products by brand, review of the customers, availability and price. This helps the
customers to check the products of their choice. The Amazon also provides education of the
product to the customers through ratings and reviews and the users can access them in order
to discover more about the performance of the product compared to the description of the
product provided. Amazon provides a recommendation system to the customers (Venkatesan,
Petersen and Guissoni 2018). The user journey of Amazon is great and experience of the
customers using Amazon is excellent.
Customer Journey of Flipkart
The experience of using Flipkart by the people is great and the customer journey is
excellent for the people who utilises Flipkart Web and Flipkart app. The navigation of
Flipkart application is great and it is easier for the customers to navigate through the
application (Tholath and SJ 2018). There are various categories of shopping from which the
customers can shop and then sort it according it to their wish. Before adding anything in the
cart, the customers need to login their account before, as the customers need to provide their
addresses and phone numbers. The Flipkart application also provides a recommendation
system for the customers and products are recommended to the customers according to their
needs. The customers in Flipkart get their products in one day and this is the new feature of
Flipkart. Flipkart provides various payment options like cash on delivery, credit cards, net
banking and many more. The best feature that the Flipkart offers to its customers that they
provide comparison of the products and the customers can buy products according to the
comparison (Jamnani 2016). The customer journeys are great and the customers are satisfied
with the experience that is offered by Flipkart. The only difference between Flipkart and
Amazon is that Amazon operates worldwide and Flipkart operates only in India.

7GLOBAL E-BUSINESS
Conclusion
From the report, it can be inferred that Amazon and Flipkart are one of the best E-commerce
in the world. They offer the best experience to their customers and the user journeys are great
in both the websites. In this report, the features of both the E-commerce are provided and
mainly the two websites focuses on its customers and services. The comparison between
Amazon and Flipkart are provided in the report. Amazon is good for every product and
Flipkart is great particularly for the electronic goods. The other differences of both the E-
commerce are discussed in the report. The report focuses on user journeys of both the E-
commerce. The user journeys and the user experience are great for these websites and they
provide recommendations to the customers so that the customers can purchase products
according to their needs.

8GLOBAL E-BUSINESS
References
Aggarwal, P., Mittal, N. and Kumar, S., 2018. Comparison of E-Commerce websites using
Sentiment Analysis. Sansmaran Research Journal, pp.1-18.
Bhargava, K., Gujral, T., Chawla, M. and Gujral, T., 2016, March. Comment based Seller
Trust model for E-commerce. In 2016 International Conference on Computational
Techniques in Information and Communication Technologies (ICCTICT) (pp. 387-391).
IEEE.
Bourlakis, M., Julien, D. and Ali, I., 2018. The Next Industrial Revolution: How E-
Commerce is Transforming B2B.
Chen, L., Mislove, A. and Wilson, C., 2016, April. An empirical analysis of algorithmic
pricing on amazon marketplace. In Proceedings of the 25th International Conference on
World Wide Web (pp. 1339-1349).
Datar, M., 2018, July. Data Science at Flipkart-An Indian E-Commerce company.
In Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery
& Data Mining (pp. 2868-2868).
Dubey, R. and Pandey, M.P., 2018. Dynamic Method to Predict Features for Amazon Spot
Instances. International Journal of Applied Engineering Research, 13(16), pp.12747-12752.
Gayathiri, M.R., Sivaraju, M.R. and Sunantha, M.C., 2020. Comparitive Study Between
Flipkart And Amazon. Our Heritage, 68(44), pp.363-368.
Jamnani, A., 2016. E-Commerce: Big Billion Day-A case study with special reference to
Flipkart. Asian Journal of Management, 7(3), pp.219-222.

9GLOBAL E-BUSINESS
Kumar, K., 2019. A COMPARATIVE ANALYSIS OF FLIPKART AND
AMAZON. Journal of the Gujarat Research Society, 21(13), pp.610-615.
Lin, X., Wang, X. and Hajli, N., 2019. Building E-commerce satisfaction and boosting sales:
The role of social commerce trust and its antecedents. International Journal of Electronic
Commerce, 23(3), pp.328-363.
Paul, D., Sarkar, S., Chelliah, M., Kalyan, C. and Sinai Nadkarni, P.P., 2017, August.
Recommendation of high quality representative reviews in e-commerce. In Proceedings of
the Eleventh ACM Conference on Recommender Systems (pp. 311-315).
Shankar, D., Narumanchi, S., Ananya, H.A., Kompalli, P. and Chaudhury, K., 2017. Deep
learning based large scale visual recommendation and search for e-commerce. arXiv preprint
arXiv:1703.02344.
Shevchenko, E., 2020. Amazon as a global sales channel for small and medium size Finnish
companies.
Tholath, D.I. and SJ, F.C., 2018. Customer journey maps for demographic online customer
profiles. In Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1214-
1229). IGI Global.
Venkatesan, R., Petersen, J.A. and Guissoni, L., 2018. Measuring and managing customer
engagement value through the customer journey. In Customer Engagement Marketing (pp.
53-74). Palgrave Macmillan, Cham.