Global Economies and International Markets

Global economies and
international markets

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview.....................................................................................................................................1
Background of the Company......................................................................................................1
Aims and Objectives...................................................................................................................1
Rationale of the study..................................................................................................................2
LITERATURE REVIEW ...............................................................................................................3
What are the effects of globalisation in growth and expansion strategy of Aston Martin?........4
What are the different strategies which can be used by Aston Martin to manage its
competitive edge in global market?............................................................................................5
METHODOLOGY..........................................................................................................................6
References:.....................................................................................................................................10
APPENDIX: QUESTIONNAIRE.................................................................................................11

 INTRODUCTION
Overview
Globalisation refers to the process of spreading of technology, information, products and
jobs across the countries. It becomes high with the increase in communication, transportation and
technologies. International business consist of all those commercial activities which take place
with the purpose of promoting the transfer of goods, people, ideas, resources, services,
technologies etc. among two or more countries. For the purpose of gaining or achieving success,
every business wants to expand their business globally by taking the help of globalisation which
remove inelastic implications. Globalisation make focus on both growth as well as expansion of
business as it helps the business in the removal of barriers of trade, because of this, it become
more easy to do the flow of funds through which market prominence can be achieved easily.
Aston Martin has been selected for the purpose of examining the effect of globalisation on both
growth as well as the expansion of business.
Background of the Company
Aston Martin is a British independent company, doing manufacturing of luxury sports car
having headquarter in Gaydon, United Kingdom and doing their business globally. In 1913, it
was founded in London, United Kingdom by Lionel Martin and Robert Bamford. Only because
of globalisation, they are doing their business in a leading way by dealing with the complexities
of marketing in a good manner. For gaining higher market size and achieving goof position in
global market, Aston Martin wants to expand their business. Because of various policies of
globalisation, Aston Martin is getting a lots of opportunities so that they can make a good
position in new market and market share as well. In the same organisation, I have been appointed
as Senior Strategist in the organisation. The reason behind the selecting this organisation is that,
they are facing various problems in international market while doing operations globally.
Aims and Objectives
Research Aim
“To examining regarding aspect of global economies and international markets along
with examining effect of globalisation over growth expansion of the business. A study on Aston
Martin.”
Research Objectives
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 To analysing the concept of global economies and concept of international market in
relation of a business.
 To examining the effect of globalisation in growth and expansion strategy of Aston
Martin. To analysing various strategies which can be used by Aston martin to manage its
competitive edge in global market.
Research Questions
 What is the concept of global economies and international market in the relation of a
business organisation?
 What are the effects of globalisation in growth and expansion strategy of Aston Martin?
 What are the different strategies which can be used by Aston Martin to manage its
competitive edge in global market?
Lead Question
 What is Global Economy?
 What is international market?
 Explain the relationship between Global Economy and International market in a
business?
Rationale of the study
The main purpose of preparing this report is to determine the effect of globalisation in
growth and business expansion strategies. In addition to this, it describe both positive as well as
negative impact of globalisation on the development and growth related strategies of an
organisation. This research report shows the complete report of analysis of various skills which
include data collection skills, data analysis skills, management skills etc. it is a request to
researcher to complete their essay in a satisfactory way.
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