Impact of Globalisation on Growth and Expansion Strategy of Aston Martin

Global economies and
international markets project
proposal

Table of Contents
INTRODUCTION ..........................................................................................................................3
Overview.....................................................................................................................................3
Background of the company.......................................................................................................3
Aims and objectives....................................................................................................................3
Rationale of the study..................................................................................................................4
LITERATURE REVIEW ...............................................................................................................5
METHODOLOGY..........................................................................................................................8
REFERENCES .............................................................................................................................11
APPENDIX : QUESTIONNAIRE................................................................................................12

INTRODUCTION
Overview
Globalisation is defined as the the process under which interdependence is created within
world wide economies and cultures so that cross border trade can take place in easy manner.
International businesses are defined as inclusion of the entire commercial transaction which is
taking place between two or more region. In order to inhale success, businesses are trying to
expand their business in global periphery and with the help of globalisation any rigid
implications are eliminated thereon (Mikalauskiene, Streimikiene and Mulagalejeva, 2016).
Globalisation is having mixed impact on growth and expansion of the business as with the help
of globalisation trade barrier has been removed due to which easy flow of funds and resultantly
market prominence can be attained. For this proposal of examining impact of globalisation over
growth and business expansion, Aston Martin has been selected.
Background of the company
Aston Martin is a British independent manufacturer of luxurious sports cars which was
founded in the year of 1913. The company is headquartered in UK and managing their business
around global periphery. In the light of globalisation, Aston Martin is maintaining their business
in prominent way along with dealing in market complexities as well. In the current time Aston
Martin is willing to expand their business so that to acquire higher market size and global market
capture as well. Globalisation is providing immense opportunities to Aston Martin in order to tap
into new market along with enhancing their market share as well.
Aims and objectives
Research Aim
“To determine about the concept of global economies and international markets along with
evaluating the impact of globalisation on expansion and growth strategy of a firm”. A research
work on Aston Martin.
Research Objective
 To review about the concept of global economies and international markets in context of
a business organisation.
 To determine the impact of globalisation on expansion and growth strategy of Aston
Martin.

 To evaluate strategies that can be adopted by Aston Martin to maintain and sustain its
competitive advantage in prevailing global economy.
Research question
 What is the concept of global economy and international market for a business
organisation?
 What are the impacts of globalisation within expansion and growth strategy of Aston
Martin?
 What are the effective strategies that can be adopted by Aston Martin for managing their
sustainability within global economy?
Rationale of the study
The prominent reason of this topic is to examine impact of globalisation in business
growth and expansion strategy. Besides this the present investigation is drawn so that to analyse
positive and negative impact of globalisation on growth and development strategy of an
organisation (Dabic, Maley and Novak, 2020). This investigation is facilitating the research in
order to improvise research skills in which time management skills, data collection skills, data
analysis skills are included. These are requisite for the researcher to complete their dissertation in
significant manner.