Global Economy Business Plan for Patagonia | Desklib

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The Global Economy
Business Plan

z Table of Content
 Organisational Introduction
 IBM Self Assessment
 Mission and Goals
 SWOT Analysis
 Porter’s Five Forces
 Market Entry Analysis
 Competitive Business Approach
 Key Foreign investment and Entry proposals
 Strategy
 Impact on key organisational functions and operations
 Reference
 Appendix

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Organisational Introduction
 Patagonia is a private establishment
which produces outdoor clothing. The
headquarters of the entity are located at
Ventura, California. Managers of
Patagonia are planning to engage with
market sectors in South Asia in order to
improve international market share and
adopt trends in sales.

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IBM Self Assessment
 As per IBM Assessment in context to Patagonia, it is assessed that
prior internationalism, market share of the company was minimal 10%
YoY. The distribution system of the company is restricted to some
countries and fewer per cent of population is aware about the
organisation. The entity faces huge competition from domestic players
and have limited product lifespan.