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Global Entrepreneurship

   

Added on  2023-01-11

18 Pages1471 Words58 ViewsType: 58
Business DevelopmentLeadership Management
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Global Entrepreneurship
Name of the Student
Name of the University
Author Note
Global Entrepreneurship_1

Executive Summary
Thorough SWOT and PEST analysis of Indian market, where Kushie
is planning to launch its products
Preview of Indian Baby Care market
Marketing Plan and Strategies
Financial Stability
Export Facilities
Global Entrepreneurship_2

About the Company
Kushies was established in the year 1953 as Diana Dolls Wear Ltd., by
Mary Malinowski in Stoney Creek, Ontario, Canada
Established as a small “Cottage-style” business
Became the only manufacturer in Canada of doll attire and accessories
All the big Canadian department stores are their customers
Now the company is owned by Susan, Mary’s daughter, and her
husband Sam Perez
In 1988, the washable cloth diaper was launched, along with multiple
products ranging from bedding, bath, feeding, layette and outerwear
and many more
More than half of the products are made in Canada (Kumar, 2014)
Global Entrepreneurship_3

About the Company - Standards and Ethics
Kushies manufactures and supports a creative collection of quality baby
products and accessories
Values the Customer, the highest possible quality and Artistry
Values the commitments to unparalleled customer services
Worldwide market leader in reusable cloth diapers and accessories
Equally responsible and environmentally concerned member
Maintains all business relations in professional and ethical manner
Business is committed to fulfill the requirements under Accessibility for
Ontarians with Disabilities Act
Remained in agreement with the Customer Service Standard
Welcomes feedback from the customer and respond to their concerns
(Kumar, 2014)
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