Global Entry of Aboriginal Cultural Tours

Running head: GLOBAL ENTRY OF ABORIGINAL CULTURAL TOURS
GLOBAL ENTRY OF ABORIGINAL CULTURAL TOURS
Name of the Student
Name of the University
Author Note

1GLOBAL ENTRY OF ABORIGINAL CULTURAL TOURS
Executive Summary
The aim of this report will be to perform a PESTLE analysis on the tourism and aspects of
London, where Aboriginal Cultural Tours, an Australian company will expand their business.
On the factors which will come out from the analysis, the company will strategize their
promotional and expansion plans. The thorough analysis of the PESTLE analysis will help to
strategize the plans of Aboriginal Cultural Tours, after to evaluating the situations properly
and proper implementations of the plans strategized by them. This will help them, to tackle
the situations properly and efficiently.

2GLOBAL ENTRY OF ABORIGINAL CULTURAL TOURS
Table of Contents
Introduction................................................................................................................................3
Strategic Analysis of the Environmental Variables...................................................................3
Political Factor.......................................................................................................................4
Economic Factors...................................................................................................................5
Social Factors.........................................................................................................................5
Technological Factors............................................................................................................6
Environmental Factors...........................................................................................................7
Legal Factors..........................................................................................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8

3GLOBAL ENTRY OF ABORIGINAL CULTURAL TOURS
Introduction
In this report, the analysis and evaluation will be done on Aboriginal Cultural Tours,
who are planning to expand globally, and their first expansion will be at UK. The new
Marketing Manager will investigate the opportunities and threats in the new market for the
potential international promotion as well as selling their services to the people of UK. The
PESTEL analysis will be done to assess the situations for the entry into an untapped country.
Aboriginal Cultural Tours is a Travel and Tourism company based in South Australia. The
company not only won the South Australian Tourism “Hall of Fame” Awards in the year
2012 and 2015, but also won 18 other State and Regional Tourism Awards. The company
also won 3 National Accreditations or Credentials and other accolades (Crnogaj et al, 2014).
It believes in walking in the footprints of the ancestors of the people, to revive and feel the
past, with the help of connection of the nature as well as the environment. Quenten Agius is
the owner operator of the company, who provides original indigenous experiences of the
places by informative local guides, who care, live and know about their country. The places
enlisted on their itinerary are old archaeological places, impressive coastal areas, the Clare
Valley, Burra and Aboriginal Society among others. They believe in the originality in
watching and feeling the past by the guests while walking in the footprints of the ancestors.
The goal of the company is to take the guests on journey physically as well as devoutly
(Crang, 2014).
Strategic Analysis of the Environmental Variables
After entertaining the guests in the southern part of Australia and mesmerizing them
with the old culture and value of the people and the places, Aboriginal Cultural Tours is now
planning to expand globally. They first want to expand in one of the ancient culture and
traditional regions of the world, the United Kingdom. But prior to that, the company wants to
analysis the market scenario and conditions of the place by the use of PESTEL analysis, to
assess the need and want of the people and their demand on the worldwide behavior of
tourism (Sammut‐Bonnici & Galea, 2015). The UK is one of the influential, promising and
advantageous nations globally a plays an important and large role on the international stage.
So, the company first want to target the untapped culturally and old history-filled rich region
of the United Kingdom. The company wants to perform the PESTEL analysis to evaluate the
potentialities as well as threats to enter into a new and untapped market (Hannam, Butler &
Paris, 2014)