Global Event - Diversity, Factors, Evaluation and Legacy

This report explores the diversity of the global events industry, factors influencing its development, and the role of different types of events in society. It evaluates the key factors that have shaped the industry and the impact of global events on the environment. The report also examines the value, impacts, and legacy of hallmark, major, and mega events, including the Rugby World Cup and The Chelsea Flower Show.

Global Events
(PART 1)

Table of Contents
INTRODUCTION ..........................................................................................................................3
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society................3
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes\.........................................................5
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our society..6
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society....................................................................7
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate............................................................7
Review management strategies used to support responsible event development, across a range
of global events.......................................................................................................................9
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events .........................................................................................................10
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Global events are considered as events of a limited duration which have a global
reach, need significant public investment and create an impact on the population and
built environment. The hosting of global events such as World Cups, Olympics and
cultural festivals has seen as opportunities to stimulate growth and development. Hosts
are increasingly seek to make sure that event act as catalysts for local development are
utilised to leverage long term infrastructure investment, enhance tourists and trade,
create employment and promote community development. Rugby World Cup 1995 is
taken as base event. Rugby World Cup 1995 South Africa is a mega event which was
hosted by South Africa and won by South Africa. It is a men's rugby union tournament
which is conducted at every four year between the top international teams. In this
report, it covers the diversity of the global events sector and the factors that have
influenced its development. Along with this, it also include then value, legacy and the
impact of the events on the environment in which they operate to support responsible
event development.
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
The different types of events that showcases diversity of global event sector are
mentioned below:
Hallmark events: These are the events that comprises of cultural and sporting
events, expositions, fairs and many more and they are conducted on either regular or
one-off basis. The key function of such events is to offer the host community with a
chance to secure high prominence in the market place. One such hallmark event is The
Chelsea Flower Show which involves the avant garde show gardens, designed by
leading names with Floral Marquee at the centrepiece (Slemon, Jenkins, and Bungay,
2017).
Structure: Almost all hallmark events are under the category of non-profit
industry and they collaborate a phase of public authoritativeness as there is requirement
of community to felt the possession of traditional. Along with this, hallmark events follow
flat structure. The Chelsea Flower Show is held for five days by Royal Horticulture
Society.

How the event is organised: The Chelsea Flower Show is conducted in the
month of may for five days by the Royal Horticulture Society and it was first held on
1912.
Place of event in society: Hallmark events are vital for society as they
assists in raising tourism in certain area. The Chelsea Flower Show features small
gardens such as Urban Gardens and Artisan.
Major events: Major events are the events that has the ability to grab attention of
visitors. Along with this, these events also attract large amount of media coverage and
has an extraordinary volume of economic benefits. One such example of Major event is
TT race which is an annual motorcycle racing event run on the Isle of Man (Gilligan,
and Ridley-Duff, 2018).
Structure: Major events are considered as complicated as they are
conducted on large scale. TT race is considered as one of the mots dangerous racing
events in the world.
How the event is organised: It is a type of event which is held at large
scale and they have maximum return on investment by the stakeholders in large scale
to have maximum return of investment by stakeholders. TT races is an event which is
run in May/June since its inaugural race in 1907.
Place of event in society: Major events considered as rich for community
as they collaborate with public on huge scale for yearly gathering.
Mega events: These type of events are large which has the ability to create
affect entire nations and they also get media coverage on huge scale. Rugby World Cup
1995 is one such example of mega event.
Structure: These types of events includes large amount of investment and
it is conducted on large scale. Along with this, they are able to attract large amount of
visitors. Rugby World Cup is conducted at every four years among top international
teams.
How the event is organised: Rugby World Cup is men's rugby union
tournament and this tournament was first held in 1987. This tournament includes 20
countries competing over six weeks.

Place of event in society: These type of events are considered as large
scale events and has a big place in the society (Hao, Xiao, and Chon, 2020). Rugby
World Cup has been hosted by multiple nations and the host nation requires to have a
venue with capacity of at least 60,000 spectators for the final.
Explain the factors that have influenced the development of the events industry on both
a local and global level, contrasting these two extremes\
Hallmark events: Hallmark event are the type of events which are small and
they are held on regular basis. The factor that have influence on the development of
event sector on local and global level are mentioned below:
Low budget: Most of the hallmark events are conducted in the name of
charity and knowledge program and they have limited budget. It is a type of event which
are small resource of funds which do not allow them to expand locally and globally. The
Chelsea Flower Show is having low budget which does not allow them expand globally.
Low popularity: Hallmark events are not much popular on domestic or
international level. The Chelsea Flower Show is not popular which could grab attention
of people. Also, it would cost high for organisers to conduct the event globally.
Major events: It is a type of event which are able to captivate the attention of
people of domestic and international countries. Along with this, there is huge amount of
media coverage (Alda, Muñoz, and Vargas, 2020). The factors which create influence
on the development of event industry is mentioned below:
Culture: TT race is one of the most famous motorcycling event and it has
the possible exception of tailless cat which is the most distinctive aspect of the culture of
the Isle of Man.
Audience of the event: The audience of major events are from across the
globe. TT races is saw by almost 30 million fans across the globe
Mega events: It is a type of event which grabs attention of significant number of
people from both national and international regions. Also, the media coverage is huge
and the factors which creates influence on the development of event sector is
mentioned below:

Security of the event: Security is one of the most vital factor in these type
of events as large crowd would be present. Rugby World Cup 1995 was attended by
million of visitors which need safety as terrorists could attack large crowd.
Sponsorship of the event: It is considered as one of the most popular
forms of marketing as it offers various opportunities to advertise in big events which can
captivate the attention of people for creating awareness and promotional messages to
billion number of people by television and many more. The sponsor of Rugby World
Cup was Vodacom, Pick n Pay, SAA, Coca-Cola, Toyota, Telkom, Heineken and many
more.
Undertake an evaluation of the key factors that have influenced the development,
structure and organisation of the events industry and the role of different events
within our society
There are various key factors which have influence the development structure
and organisation of the events industry and the role of different events are mentioned
below:
Low budget: One of the positive factor is that, having low budget of the event
will help organisers to organise events easily they would not be requiring much work.
On the other hand, with low budget, the organisers would not be able to conduct event
at global level.
Low popularity: With low popularity of the event, the organiser could have the
opportunity to make promotion in order to create awareness and on the other side, the
organisers cannot conduct the event at global level which is negative impact on the
event (von Tresckow Morley, 2021).
Culture: The positive impact on the individuals and society is that, these events
would be able to create awareness about the culture and traditions whereas, the
negative factor is that, people are not very much interested in events which are related
to culture.
Audience of the event: The audience has a vital role in any event as it helps
organisers to gain profit as well as popularity of the event. On the other side, large
audience required security as well as all the facilities which could be tough for small
scale events.

Security of the event: The positive impact on people and society is that, they
would be safe with high security when attending major events, while in small scale
events, the audience are not very much protected as well as the organisers have to
spend more money on the security of the audience which cost heavy to small scale
events.
Sponsorship of the event: Sponsorship of the events helps in promoting of
events as well as the organisation which are sponsors which is a positive factor while
for small scale events, sponsorship could not be possible with high brands as they do
not have much funds for investing to sponsorships.
Using critical evaluation techniques, show the key factors that have influenced and
shaped the events industry and the role they play in society
There are various key factors which helps in shaping the event industry such as
culture, low popularity, low budget and many more. Culture is one of those factor which
shaped the event industry as events which are related to culture helps in creating
awareness about the local culture (Zhuang, and Zhang, 2018). This would enables
individual to understand and meet the cultural side. Along with this, another factor which
shapes the event industry is audience as they are considered as one of the most vital
factor because audience helps ino promoting the event as well as having the profits
from them.
Produce an evaluation that shows the value, impacts and legacy of a range of global
events together with the environment in which they operate
Hallmark events
The Chelsea Flower Show is a hallmark event which has developed a legacy on
global scale. Hallmark events has the legacy of centred specific area where the event is
conducted. The global representation is gained by local community as well as celebrate
the spirit of unity as hallmark event is conducting in their area. The success of hallmark
events depends on the status, uniqueness and the significance of making interest and
captivating the attention. It is vital to emphasized that hallmark events are different from
the attraction which are normally promoted by the tourism sector as it is not a seasonal
or constant phenomena. Almost all hallmark events are strategic responses to the
issues which are posed by the seasonal variation in requirements of the tourist sector.

The positive legacy in regards to The Chelsea Flower Show is associated with the
promotion of Horticulture and gardening on huge scale. The flower show features
smaller gardens which involves the Artisan and Urban Gardens. The negative legacy of
The Chelsea Flower Show related to the price inflation of several commodities for
tourists as well as the show leads to rise in price of gardening tools and other
Horticulture goods.
Major events
TT races is one of the most dangerous racing events in the world which run on
the Isle of Man in May/June. This event has created both positive and negative legacy.
One of the positive legacy is that, it assists in increasing the profitability of the nation on
global scale. TT races has created a positive legacy as it leads to expansion of culture
perspective in racing as different nations engage in healthy competition in the event.
This makes similar experience for many race and sports fans and aid in economic
progress of region ( Lee, Lu, and Shih, 2018) . On the other hand, the negative legacy
of major event is associated with after the completion of race, the venue is not utilised
and the cost of maintenance of the venue have a negative influence on the government
authorities.
Mega events
Mega events by way of their size or significance are those that yield
extraordinarily high levels of media coverage, tourism, prestige or economic impact for
the host community, organisation or venue. In order for the demands associated to
Rugby World Cup to be fulfil some of the resources might be diverted from other uses.
These events could bring a significant economic value to a host community. The
sporting legacy dimension has two sub-dimension in which first is the sporting venue
which are either built or refurbished for an event. Second legacy is to increase grass
roots sporting participation specifically by young individuals as well as to encourage
whole population to be more physically active.
Mega events is needed to gave considerable consequences for the host
community in terms of infrastructure, possible debt and attraction to global media
coverage in order to project the image of the host community. Rugby World Cup is a
mage event which is view by people across the globe and this has created both positive

and negative legacy (Wise, and Hall, 2017). The positive legacy is associated with the
increasing of international awareness of sports and encouraging them to participate
from various different countries. Another positive legacy is that, it leads to employment
creation on global level. The environment change is one of the negative legacy of event.
Review management strategies used to support responsible event development, across
a range of global events
The significance of the event as an component of a tourist provides reflection in
its social, cultural and tourist functions. The tourist function of the event is specially
involve in expanding of the destination tourist market, extension of tourist stays at a
destination, developing of a destination picture and better promotional marketing, also,
apart from appealing investment in a tourist destination, tourist events also showcases a
vital attraction and animation element at a destination. Management strategy refers to
as the setting up of relevant goals and objectives in order to achieve required gaol and
enabling then to have competitive edge in the industry.
It is vital for events to frame proper management strategies for the event industry
to effectively boosts their performance at the global market and gain competitive edge
(Di Vita, and Morandi, 2017). The proper management strategies would enable the
event industry in their development and growth as mentioned below:
Economic impact studies: One of the key vital management strategy which is
required to be taken into consideration for support the event development is analysing
the economic impact effectively on an event. The event industry is required to be
analysed what event needs to be funded and what levels of funding would be suitable.
The government or supporting bodies is required to carefully evaluate the total cost
involved in the event and also the expectable return on investment. Along with this, the
key factor such as expenditure by the associate from other nation need funds for
facilities to carry out the events. Moreover, the income taken into consideration by the
organiser to conduct the event often has the flow rate on effect which required to be
taken into account while evaluating the economic impact of the event.
Community perception of event impacts: It is another strategy which is
required to be taken into consideration is the effectively evaluating the community
perception of the event as analysing its conceptualization would assists in successful

organising of the event. Prior to the hosting of event, conducting surveys of the host
community's perceptions of the event would aid in evaluating the perception of
community as well as concerns terms of event and addressing them effectively.
The role of government: The government of any nation has a vital role in
carrying out the event and development of the event sector smoothly. The communities
and government have organised several type of events for its social, cultural and
sporting benefits and values. These condition started to alter when major events started
to take into account as a vital product by captivating the attention of large number of
tourism, developing employment opportunities and elevating visitor expenditure. The
government has a vital role by promoting destinations as well as funding of the events.
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these
across a range of actual global events
The management strategies in the event industry to deliver responsible events
and responsible events are mentioned below:
Economic impact studies: One of the positive impact is that the government
bodies could analyse the total cost which is included in the event and also the
expectable return on investment. On the other side, funds by the associate from other
countries are required for facilities to carry out the events.
Community perception of event impacts: Conducting surveys of the host
community's perceptions of the event will assists in analysing the perception of
community which is a positive factor (Isozaki, and Servais, 2018).
The role of government: The positive factor is that, the government would be
organising social and culture events for creating awareness whereas on the other side,
people could less interest in the same as individuals lacks interest in social and culture
events.
Critically assess the impact that global events have on different levels of the
environment; evaluate the strategies used by the industry to support responsible
event development now and into the future
The environment could have impacted on global events and this could have a
huge influence on the environment. The role of government has a major role in

maintaining the environment as well as sustainability. They play an essential role in
carrying out the event and they make sure that they are able to operate in a sustainable
manner so that it could create impact on environment as these events would be global
event which could create a huge impact.
CONCLUSION
From the above discussion, it can be concluded that global events are those
events which is held globally and their media coverage is large. Large number of
audience also present in these events. In this report, it includes the diversity of the
global events industry, the factors that have influenced the development of the events
industry and the evaluation of the key factors that have influenced the development,
structure and organisation of the events industry and the role of different events within
our society. Along with this, critical evaluation and the evaluation that shows the value,
impacts and legacy of a range of global events together with the environment in which
they operate is mentioned. Also, management strategies which used to support
responsible event development, across a range of global events, evaluating the specific
management strategies used within the events and assessing the impact that global
events have on different levels of the environment are also mentioned.

REFERENCE
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