Global Event: Diversity, Factors, Management Strategies and Impacts

This report discusses the diversity of global events industry and different types of events in society. The factors that have impact on the industry are also discussed in report. Along with that there is evaluation that shows the value, impacts and legacy of a range of global events. In the end of the report there is discussion related to management strategies that helps to deliver the event in a successful manner are discussed.

Global Event

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
The diversity of the global events industry and different type of events...............................4
The factors that have influenced the development of the events............................................6
Key factors that have influenced the development, structure and organisation of the events7
Show the key factors that have influenced and shaped the events industry...........................7
The value, impacts and legacy of a range of global events....................................................7
Review management strategies used to support responsible event development..................8
The specific management strategies used within the events industry to deliver responsible
events and how these have recently developed; show these across a range of actual global
events......................................................................................................................................9
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Global event can be defined as an event organised for people of different countries around
the world. There is so much global coverage and that attracts media attention (Dolasinski and
et.al., 2021). It is necessary to know about the factors that have influence on the event. This
report is based on diversity of global event industry and different types of events in society. The
factors that have impact on the industry are also discussed in report. Along with that there is
evaluation that shows the value, impacts and legacy of a range of global events. In the end of the
report there is discussion related to management strategies that helps to deliver the event in a
successful manner are discussed.
MAIN BODY
The diversity of the global events industry and different type of events
It is important to note that there are various events that take place. As the world is dynamic
the event industry also arranges diversity of events in order to provide best to the clients. It is
seen that these events take place at global level so that all the people can participate.
1. Classification on the basis of size of events
 Local or community events: This event is generally for the local people of the nation. It
is seen that main purpose of these types of event is social, fun and entertainment value.
The main benefit associated with this event is related to strengthen the feeling of
belongings. Asian Mela-Waltham Forest is an example of local events (Chambon and
et.al., 2018).
 Major events: It is the type of event that attracts more media and has a lot of economic
benefits. There are various teams that compete against one another and there is significant
interest of public that is from national and international level.
 Hallmark event: These events are organised at the place of pride. There is wide range of
recognition and awareness seen in these events. The examples include The Kentucky
Derby in the USA.
 Mega-events: These events are so large that they have effect on whole economies and
attract global media. The example of mega event is The Kentucky Derby in the USA.
2. Classification based on content.

 Cultural event: As the name suggest these are based on the culture of nation. In this
category there is focus on capital of culture (Schwendimann and et.al., 2018). The
business generates revenue and income for the host community. Cheltenham Music
Festival comes under the head.
 Art festivals: To promote artistic output and clear direction the use of art festivals is done.
The seven categories under this are discussed below:
o High-profile celebrations of the arts
o Celebration for particular nation
o Art-form festivals
o Work celebration
o Calendar
o Art-form festivals
o Commercial music festivals
 Sports events: There is rising interest in sports events nowadays that raises sports events
like Olympics, Commonwealth Games and Masters. The have ability to attract tourists
that help to enhance media coverage. It helps to benefit government, coaches, and players
and brings entertainment. The various categories under this are mega events, calendar
events, one-off events and show case events. The Olympic Games are the example of
sports event.
 Business events: It includes meetings, exhibitions, conferences, incentives travel and
corporate events. It is seen that the focus is on trade and business (Placì and et.al., 2019).
The motive of all the conferences is different from one another. The time period of these
events is limited and the participants play a major role.
Structure
These events take place at global level and the organising bodies are big in nature. The
revenue generated from these events in also more. These events are organised by bodies such as
the Glastonbury Festival of Contemporary Performing Arts. The major role is of event
management companies and they organise the whole event. The plan is to build long term
relationship with the suppliers and the clients. The growth of these events is complex as there is a
lot to manage. They have to decide upon the venue and provide various services to the clients.

The diversity of the industry changes the structure as well. They have to select the venue in an
effective manner.
Role
The role of events is according to the stakeholder. It is seen that host community has a particular
interest in the event. The managers work together and do the planning in an effective manner.
These are source of economic benefit for the society and the nation. The media coverage is also
large and plays a vital role in promotion of event. The sports events show the sportsmanship and
the cultural events help to spread awareness about the culture and promote the same (Niu and
et.al., 2021). The volunteers also work with dedication and that is helpful for the event
organisation. The spectators learn a lot from the event and it is a source of entertainment for
them.
The factors that have influenced the development of the events
The event industry has also emerged over a time. It is seen that people shown interest in the
event and this helped the industry. As there was trend of industrialisation people like to celebrate
and there conferences at global event. The government also encouraged the event liked the
celebrations. The cultural events play a significant role and it helped to promote culture and
religion. The opportunity was taken and that is the reason of success. Below is discussion related
to factors that have impact on these events:
 Demand and motivation: It is important to note that the event industry is growing due to
enhancement in demand of the business. The clients demanded the events and this was
source of motivation for the event management organisation (Stein, Pianosi and Woods,
2020). Along with that they worked and enhanced economic benefit so government also
supported them. The factor of demand provides motivation to the event organisers and
they work to organise the event in successful manner.
 History and socio cultural factors: As these events were sign of national and community
pride. This gave the reason of celebration to the people. This helped to enhance
awareness and legacy for the people. The people come to know about customer, ideas and
also the challenges. It is seen that the events held in Leeds, Manchester etc. take care
about the Asian tradition that will help to aware wider audience.
 Global expansion and opportunities for events: There are global expansion opportunities
that are being provided to the event industry. There was so much media exposure that is

being given. Innovation and achievement is also required by the host community. For
example there was campaign launched by European Union Funding of GBP 1.2 million.
It is seen that it provides various employment opportunities to the people. It helped to
generate a lot of tourist revenue and reason of development of the industry.
 Commercial activity: It is a commercial activity the focus is which is to earn profit. There
are various major events that arise and take place(Hoffman and et.al., 2019). The venues
are used and people are gathered in order to improve the facilities and earn from the
same. It is a business that must earn revenue. There is need of various things to organise
an event and that can be done by providing employment to the individuals.
 Employment creation: These global events are a good source of employment. There is
full time employment opportunity that is provided to the people. It is seen that there is lot
of expenditure but that helps to generate money as well. Some people have to work
overtime and are paid for the same. There are so many opportunities that are provided to
them.
 Future trends: There is trend of these events that helps in development of event industry.
The sponsors form various strategies that are being used in order to provide potential
benefit to all the people. All the events have their own motto and that helps to work on
development of event (Pol and et.al., 2020). Nowadays people like to be part of these
events and that is the reason for development of this event industry.
It is necessary to note that development of event industry is important. It is seen that there are
various factors that help in development of the industry. If these factors are not taken care
then the growth of the industry goes down.
Key factors that have influenced the development, structure and organisation of the events
The factors that contribute to development of organisation in event industry play a vital role.
It is seen that the economic benefit associated with the events and the employment opportunities
being provided to the people help in development of the event industry. At the same time it is
seen that the demand for these cultural and sports event is rising that helps to motivate the same.
They contribute to the economic development of the nation as well as help to capture media
coverage and spread awareness among people. The structure of these events is based on the
nature of event. It is seen that organisers have to work upon the structure of the event so that it is
successful.

Show the key factors that have influenced and shaped the events industry
The events take place by considering the cultural and societal factors. The Moto is to spread
awareness and take care of the religion of the people. It is seen that proper support of
Government helps them to grab the opportunity to achieve success (Cheng and et.al., 2017). It is
not the only reason but the society likes to participate in the event and become part of it for the
purpose of entertainment as well. All the factors have their own benefit for the stakeholders and
that in enhances the demand of these events.
The value, impacts and legacy of a range of global events
There is important role of event industry in today's time. There are various social, economic,
cultural as well as environmental factors that impact on these events. Each and every
organisation needs to analyse the impact of same. If proper research is being conducted then
there are chances of benefit by these events. The government always supports these words essay
or a source of economic benefit in contributes to GDP of the nation. The importance is related to
management of the events in such a manner that they are organised in a well way. The
government gets takes fund and that is used income for them (Arena and Lavie, 2020). It is seen
that to organise this event there is need of a lot of men power and that generates employment. To
work in an effective manner there is need of latest technology and that helps to gain success. It is
important to note that if the event is not organised in a proper manner then there are chances of
political embarrassment as well as costly lawsuits. The failures of these events have negative
impact on the public as well as the organising committee. It is important to make proper planning
and research by allocating resources so that there is no problem seen in the end. These events are
organised at global scale so to give proper attention so that all the people participating are able to
take good experience from the same.
There are various challenges that also take place while organising the global events. As the
work is done at large scale it is necessary to work accordingly. The climatic changes also have
impact on the economic studies about the development of these events. It is important to note
that they have consequences on the media and the event failure main result in negative. Sports
events are given huge importance and are good source of community pride (Gülle and et.al.,
2017). It is seen that the football championships and the victory result in gaining advantage. The
different events arise at different places and that help the achieve success and growth.

Review management strategies used to support responsible event development
Management plays a vital role in every aspect of business. It is seen that event development
also needs management strategies that help them to work in an effective manner. There are wide
ranges of global events that are developed by the effective management strategies. The same is
discussed below:
Economic impact: It is necessary to consider the cost that will be invested in the event. The
economic impact of the study helps the organising team to prepare budget and analyse all the
expenditure that they have to incur. They have to identify the sponsor and the money that will be
invested in the program (Lemmon and et.al., 2019). Afterwards they calculate the income that
may take place from the event. The inflows and outflows are identified so that the event can take
place in a smooth way with proper management. The budget formulation helps to launch the
event in an effective manner without any problem situation.
Community perception: Community plays a vital role in the success of event. It is seen
that the perception of community members must be considered while launching event. it is seen
that the community is interested in kind of events so there is no need to conduct a survey that
helps to know about the interest level of the community members (Vovchenko and Koch, 2021).
There are various facilities that are required to be arranged so that the event takes place in an
effective manner. The perception level of community helps the events to be successful and know
about the number of people that will come to attend the event.
The role of Government: Government plays a major role in the events. It's seen that the
support of government is required to formulate it management strategies. It is need of this
organization to work in event in such a manner that they are able to get all the permissions and
support of government. It is important to get support of National Heritage Committee (1995) and
the Select Committee on Culture, Media and Sport (1999, 2001). It is seen that it is necessary to
work on these strategies help the organizers to achieve success.
The specific management strategies used within the events industry to deliver responsible events
and how these have recently developed; show these across a range of actual global events
It is necessary to note that the success of event industry is based on the specific
management strategies that are being used by them. Management is one of the process that helps
in proper planning then organising the event in an effective manner hiring the right person to do
the work and providing them direction to continue the event and in the and controlling and filling

up the gaps so that event is successful. It is seen that there are various points that are considered
while formulation of these management strategies and first of them is economic analysis that
helps to calculate the budget and the income and expenditure that will be incurred in the event. It
helps to arrange the money and successfully and smoothly carry on the event (Liu, Cao and
Wang, 2019). At the same time they have to take care about the norms and policies of
Government as support of government plays a vital role in the event. These events take place at
global level so the perception level of the community members is also necessary or service
conducted to know about the perception of people and then the actions are taken. Event industry
is successful because of the management strategies formulated by them.
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
It is important to note that the global events have impact on the environment as well. It is seen
that if seen the positive context of these events then they help in in generating employment as
well as various economic benefit are associated with these events. At the same time there is use
of resources and there are chances of creating negative impact on environment the event is at
large scale. The event industries must focus on optimal utilisation of resources that minimise the
wastage to environment in formulating good and effective strategies that support environment
development (Gusiakov, 2021). At the same time it is also seen that there is infrastructure
development as well is increased in tourism because of successful launch of these events. The
event industry must be responsible e forming the strategies related to the event so that there is
positive impact of these events and they are successfully launched by attaining the objective that
was said by them.
CONCLUSION
From the above report it is analysed that these events taken place at global level. It is
important to note that they are huge benefits associated with the events. The diversity of event
industry is being analysed in the report and various types of event are also mentioned. There are
some factors that have impact on the event industry that are evaluated in the report. Afterwards,
there is discussion related to the positive and negative influence of these events in the range of
global events. There are strategies formulated that help to boost these events and achieve

success. The impact of these events on environment and on future is analysed in the end of this
report.

REFERENCES
Books and Journals
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Research, 45(3), pp.553-572.
Schwendimann and et.al., 2018. The occurrence, types, consequences and preventability of in-
hospital adverse events–a scoping review. BMC health services research, 18(1), pp.1-
13.
Placì and et.al., 2019. Long-tailed macaques extract statistical information from repeated types
of events to make rational decisions under uncertainty. Scientific reports, 9(1), pp.1-12.
Niu and et.al., 2021. Species‐dependent response of the Martian ionosphere to the 2018 global
dust event. Journal of Geophysical Research: Planets, 126(2), p.e2020JE006679.
Stein, L., Pianosi, F. and Woods, R., 2020. Event‐based classification for global study of river
flood generating processes. Hydrological Processes, 34(7), pp.1514-1529.
Hoffman and et.al., 2019. Impact of the WHO Framework Convention on Tobacco Control on
global cigarette consumption: quasi-experimental evaluations using interrupted time
series analysis and in-sample forecast event modelling. bmj, 365.
Pol and et.al., 2020. Extinction of herbivorous dinosaurs linked to Early Jurassic global warming
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Arena, R. and Lavie, C.J., 2020. The global path forward–healthy living for pandemic event
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Gülle and et.al., 2017. Particle-Flow Reconstruction and Global Event Description with the Cms
Detector.
Lemmon and et.al., 2019. Large dust aerosol sizes seen during the 2018 Martian global dust
event by the Curiosity rover. Geophysical Research Letters, 46(16), pp.9448-9456.
Vovchenko, V. and Koch, V., 2021. Particlization of an interacting hadron resonance gas with
global conservation laws for event-by-event fluctuations in heavy-ion
collisions. Physical Review C, 103(4), p.044903.
Liu, M., Wu, H., Cao, J. and Wang, Y., 2019. Event-triggered H∞ anti-synchronisation for
delayed neural networks with discontinuous neuron activations via non-fragile control
strategy. Connection Science, 31(4), pp.373-429.
Gusiakov, V.K., 2021. Meteotsunamis at global scale: problems of event identification,
parameterization and cataloguing. Natural Hazards, 106(2), pp.1105-1123.
Cheng and et.al., 2017, April. Complex event-participant planning and its incremental variant.
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870). IEEE.
Chambon and et.al., 2018, September. A deep learning architecture to detect events in EEG
signals during sleep. In 2018 IEEE 28th International Workshop on Machine Learning
for Signal Processing (MLSP) (pp. 1-6). IEEE.