Impact of Global Events on Macro Environment: A Case Study of ICC Cricket World Cup 2011

This presentation discusses the impact of ICC Cricket World Cup 2011 on macro environment, global event industry, and provides recommendations for improvement. It also includes SWOT analysis, criteria for successful planning, and conclusion.

GLOBAL EVENTS

TABLE OF CONTENT
 INTRODUCTION
 GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
 MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 RECOMMENDATION FOR IMPROVEMENT
 SWOT ANALYSIS
 CRITERIA FOR SUCCESSFUL PLANNING
 CONCLUSION

INTRODUCTION
 Event management is a process that involve managing
all different event and its various associated role and
responsibilities that will support the growth and
development of an event management company in the
best way possible.
 ICC Cricket World Cup 2011 was held in India.
 This project will discuss the various aspects associated
with managing the whole event.

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Positive impacts
 ICC Cricket World Cup 2011 created a various positive impact over the
macro environment factor
 The event carried the huge popularity due to the attraction of the sport in
the people.
 Further the Indian market is massive in term of revenue cricket generate
from the country.
 In such a situation the ICC Cricket World Cup 2011 played a massive
role for the overall economic development and growth of the country
(Banerjee, 2018)

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Negative Impacts
 There are plenty of negative impact ICC Cricket World Cup 2011 created over the entire society.
 Due to the over projection of this event gambling business has emerged massively in the country.
 The result of this is such that it could further raise the gambling trend in society.
 This could influence negatively to the whole sector and sports.
 Match fixing like issues also increased after this due to the increased trend of the gambling in market (Kerr and Morgan, 2021).

MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 Macro environment factor like political factor
completely influence the whole event of the ICC
Cricket World Cup 2011.
 This involve the political stability of the India
could influence the ICC to arrange the whole
event in the country.
 The International Cricket Council need to see the
position of the country whether the country can
host the whole event successfully (Ribeiro and
Correia, 2021).

RECOMMENDATION FOR IMPROVEMENT
 The International Cricket Council can maintain a right
balance to conduct the whole event.
 The ICC Cricket World Cup 2011 could only offer the 14
countries to participate in the entire tournament. This is
recommended that the council can offer and attract the
game at wider level in intentional context so that more
number of countries can come together and participate in
the game

SWOT ANALYSIS
STRENGTHS
 The event has its various strengths like being popular which
has proved to be its major strength while planning a cricket
world cup a lot of marketing has to be done
 By seeing the craze into the people for the world cup has
proved that the marketing was on point.

CONT..
• One of the strengths was the fan base of the game which
helped the game to rise to the next level. It also generated a
lot of jobs, employment to create a successful event.
• The security of the event was very crucial and have been the
strengths of the event from the beginning.
• The management team which took care of every small details
has to be a part of strength.

SWOT ANALYSIS
WEAKNESSES
 The major weakness was that at that time the media was
not that upgraded to such extent where the people can
not watch the match except for television.
 The size of the stadium was a major issue that can only
accommodate limited number of people.

CONT..
 Those who don't get the tickets of the match because they were sold out.
 The stadiums could have been more spacious and should have more sitting area
so that large number of people can enjoy the game.
 These type of event require resources which are utilized in heavy volume be it
human resource, financial resource or social resource. Which create a backlog in
development of the country.

SWOT ANALYSIS
OPPORTUNITIES
 This type of event which is popular in every part of the
world showcase the hosting ability of the home country.
 This type of event puts the hosting country on the world
platform and by the success of the event it open ups the
future event that the country could host.

• It created opportunities for event planning teams to participate
in the world cup to make it a successful hit.
• This gives the teams a platform to showcase their skills and
gain a good brand sponsorship.
• It created a various profile which helped the event to go
successful.
CONT…

SWOT ANALYSIS
THREATS
 The most dangerous threats were delivered by various
terrorist groups, but were greatly handled by INDIAN
security.
 Maintaining the decorum of the stadium where there was
huge number of crowd.

CONT…
1. Any uptight conversation can lead to a peaceful game to a
violent crowd.
2. Various bomb attack threats have been delivered but the
Indian military has taken care of it.
3. Indian paramilitary has to be very active during these types
of events to maintain the peace.

CRITERIA FOR SUCCESSFUL PLANNING
 Successful planning of the event is based on the numerous
elements or factors.
 The financial aspect is among the major factor that affect the
entire planning of the ICC Cricket World Cup 2011.
 Every event require the potential amount of financial resources
and funds that can support the council to support the success of
the whole event by conducting and taking an eye over the
event.
 Financial aspect completely influence the planning of the
whole event.

CRITERIA FOR SUCCESSFUL PLANNING
 Board need to identify where the entire money requirement would meet by the
board along with controlling the further supply chain of the money in other
operations.
 The planning phase also include the ways to conduct the whole event further. This
include implementation,
 While conducting the planning of the whole event legal aspects also need to
measure by the stakeholder. This involve analysing all the laws that would
become a part of the event management activity. This is an important external
factor that affect the planning stage of the event.

CONT..
 Social factor would include the ticket management,
security check of the people into the ground on the day of
match and such like of planning.
 Technological factor involve the broadcasting and other
technical features that would associated with the game.
This is important external factor that influence the
panning phase of the event as it include identifying what
tools will be used to carry out each individual function of
the event.

CONCLUSION
 The success of the ICC Cricket World Cup 2011 is
directed effectively with support of the overall planning
and implementation stage of the entire event.
 There are various external factors like political, economic,
social, technological, legal and such like of factors
influence the planning and implementing phase of the
whole event.
 Further there are various opportunities like attracting and
promoting game at higher level at such locations where
resources are sufficient but popularity of the game is less.

REFERENCES
 Banerjee, S., 2018. Analysis of user-generated comments posted during live matches of the
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 Gopane, T. J. and Mmotla, R. M., 2019. Stock Market Reaction to Mega-Sport Events:
Evidence from South Africa and Morocco. International Journal of Sport Finance. 14(4).
pp.193-210.

CONT..
 Kerr, A. K. and Morgan, A., 2021. “All in One Rhythm”: Measuring the National Team
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Management.
 Malcolm, D. and Fletcher, T., 2017. The international cricket council cricket world cup: A
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subjective well-being: The case of the Pacific Games–Samoa 2019. In Events and Well-
being (pp. 49-69). Routledge.

CONT..
 Ribeiro, T. and Correia, A., 2021. The relationship between organisational issues and social
impacts of Rio Olympic Games: a volunteer’s perspective. Journal of Policy Research in
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 Weaver, D., Moyle, B. D. and McLennan, C. L., 2021. A core/periphery perspective on mega-
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