Impact of Global Events on Macro Environment: A Case Study of ICC Cricket World Cup 2011

GLOBAL EVENTS

TABLE OF CONTENT
 INTRODUCTION
 GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
 MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 RECOMMENDATION FOR IMPROVEMENT
 SWOT ANALYSIS
 CRITERIA FOR SUCCESSFUL PLANNING
 CONCLUSION

INTRODUCTION
 Event management is a process that involve managing
all different event and its various associated role and
responsibilities that will support the growth and
development of an event management company in the
best way possible.
 ICC Cricket World Cup 2011 was held in India.
 This project will discuss the various aspects associated
with managing the whole event.

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Positive impacts
 ICC Cricket World Cup 2011 created a various positive impact over the
macro environment factor
 The event carried the huge popularity due to the attraction of the sport in
the people.
 Further the Indian market is massive in term of revenue cricket generate
from the country.
 In such a situation the ICC Cricket World Cup 2011 played a massive
role for the overall economic development and growth of the country
(Banerjee, 2018)

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Negative Impacts
 There are plenty of negative impact ICC Cricket World Cup 2011 created over the entire society.
 Due to the over projection of this event gambling business has emerged massively in the country.
 The result of this is such that it could further raise the gambling trend in society.
 This could influence negatively to the whole sector and sports.
 Match fixing like issues also increased after this due to the increased trend of the gambling in market (Kerr and Morgan, 2021).

MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 Macro environment factor like political factor
completely influence the whole event of the ICC
Cricket World Cup 2011.
 This involve the political stability of the India
could influence the ICC to arrange the whole
event in the country.
 The International Cricket Council need to see the
position of the country whether the country can
host the whole event successfully (Ribeiro and
Correia, 2021).