Positive and Negative Impacts of Global Events on Macro Environment

Global Events

Table of content
• Introduction
• Positive and negative impacts of global events on macro environment
• Evaluate the macro environmental factors
• Recommendations for improvements and solutions for a specific event
• SWOT Tools
• Critically evaluate the criteria that are essential for the successful planning of events
• Conclusion
• References

Introduction
• Hosting of global events such as Olympics, Expos, World Cups
and different cultural festivals mostly shown the opportunities to
growth and development in various countries.
• This presentation highlights the positive and negative factors
along with influencing criteria on global events that make an
impact on the decision making process.
• In last, SWOT and its impact on the internal and external
environments of the event industry have been taken into the
consideration.

Positive and negative impacts of global events
on macro environment
The global events like Rio Olympics 2016, make an impact on the macro environmental factors. These
factors help the specified events that are organised at global level for considering the major impact on
internal and external factors.

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Tourism and economic factors:
• Rio Olympics 2016, make a positive impact on the tourism
and economical factors as this will leads to the growth in
participation of other countries.
• This make the negative impact on tourism and economy by
prohibited the use of other country's trade into the host
country.