Positive and Negative Impacts of Global Events on Macro Environment

This presentation discusses the positive and negative impacts of global events on the macro environment, including tourism, economic, political, legal, technological, and environmental factors. It also evaluates the macro environmental factors and provides recommendations for improvements and solutions for a specific event. The SWOT tools and criteria essential for successful planning of events are also critically evaluated. The subject and course code are not mentioned.

Global Events

Table of content
• Introduction
• Positive and negative impacts of global events on macro environment
• Evaluate the macro environmental factors
• Recommendations for improvements and solutions for a specific event
• SWOT Tools
• Critically evaluate the criteria that are essential for the successful planning of events
• Conclusion
• References

Introduction
• Hosting of global events such as Olympics, Expos, World Cups
and different cultural festivals mostly shown the opportunities to
growth and development in various countries.
• This presentation highlights the positive and negative factors
along with influencing criteria on global events that make an
impact on the decision making process.
• In last, SWOT and its impact on the internal and external
environments of the event industry have been taken into the
consideration.

Positive and negative impacts of global events
on macro environment
The global events like Rio Olympics 2016, make an impact on the macro environmental factors. These
factors help the specified events that are organised at global level for considering the major impact on
internal and external factors.

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Tourism and economic factors:
• Rio Olympics 2016, make a positive impact on the tourism
and economical factors as this will leads to the growth in
participation of other countries.
• This make the negative impact on tourism and economy by
prohibited the use of other country's trade into the host
country.

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Political factors:
• With the Rio Olympics 2016, country can develop
their local and regional economic factors that are
associated to the growth in industry.
• Whereas, these events also develop the political
culture, weaken the rules of host country and etc.

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Legal factors:
• Events like Rio Olympic 2016, make a change
in contours of laws and create a new law for
make global interaction that leads to growth in
market.
• On the other hand, mega events are organized
on legal factors which may decline the rules of
other countries or become the reason of
controversies across the globe.

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Technological factors:
• The use of advance technology within the mega
events like Rio Olympics 2016, create the chaos,
difficulty in focusing on important task.
• On the other hand, the use of advance technologies
may lead to more development and use of advance
technologies at global level.

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Environmental factors:
• Rio Olympics 2016, helps in make a positive impact of
environment by using renewable energy, reduction in
natural resources and change in climate.
• On the other hand, Rio Olympics 2016 make negative
impact on environment by polluting the noise, chemicals
uses, vehicle emissions and many more activities.

Evaluate the macro environmental factors
The macro factors of the environment are used to get permission
to organized event and helps in enhancing the impact on growth
and development. Furthermore, In Rio Olympics 2016, supporting
policies of Brazil make an impact on the smooth functioning of
the event.

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• In addition to that legal factors associated to the
different events like Rio Olympic 2016, comes under
the focus for controversies and alleged corruptions.
Another impact of the technology is they create their
smooth working by screening the application, security
and many more ways.

Recommendations for improvements and
solutions for a specific event
For organising an event within the country it is important
to make effective contribution for growth and
development of economy. For the growth of various
internal and external factors are needed to be considered
by the Rio Olympics 2016. In order to overcome the
challenges faced by the organisers, some of the
recommendations are provided below:

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• • It is recommended that Rio Olympics 2016,
should be able to set the pre-established agenda and make a
growth and successful completion of the project.
• • It is suggested that Rio Olympics 2016, should
follow the strong legacy and make effective management
strategies in appropriate manners.

SWOT Tools
To manage the specific events, range and measure their
process report for using the successful development
process. That provide opportunities and threat to the
event organizers and analyze their own strength and
weakness in internal market. For the growth of mega
events SWOT analysis is conducted for Rio Olympics
2016.

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Strength:
• They have the participation of world's top sportsmen and their way to work in discipline provide the
strength to the event.
• They have unmatched media coverage in Brazil.

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Weaknesses:
• Various incidents like too much controversies about the
event and alleged corruptions, occur that put a question
mark on the credibility of the event.
• Rio Olympics 2016, boycott the various countries like
Egypt, Iraq, Spain and many more, due to which major
political and legal actions are taken during the event.

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Threat:
• Brazil governance and strategies for the
regeneration are very complex in nature.
• Many of the regeneration organisation
have limited time period for managing
the events.

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Opportunities:
• They should include more sports like cricket that
make the high viewers across the globe.
• Anti-doping standards to increase the trust and
confidence of their fans.

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Critically evaluate the criteria that are
essential for the successful planning of events
• There are different essential factors which make a
successful impact on planning the events.
• These mega events are organized on the large scale and
attract more audiences.
• With the help of SWOT and Pestle analysis of an event
industry is useful for make successful planning.

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Conclusion
• From the above presentation, it has been concluded that different events are organized at global level
that helps in development of economy.
• For enhancing their growth and success within the economy, it is important to analyzed the positive and
negative factors of chosen event within the macro environment.

References
• Askren, J. and James, W., 2021. Experiential learning methods in culinary course can bridge the gap:
Student perceptions on how hands-on curriculum prepares them for industry. Journal of Hospitality &
Tourism Education, 33(2), pp.111-125.
• Dolasinski, M.J., Roberts, C., Reynolds, J. and Johanson, M., 2021. Defining the field of events. Journal
of Hospitality & Tourism Research, 45(3), pp.553-572.
• Ekici, R. and Toksoz, D., 2021. New Trends in Event Marketing. In Impact of ICTs on Event
Management and Marketing (pp. 156-176). IGI Global.

Thank You