Global Event Management: Strategies for Responsible Event Development

This report provides a comprehensive analysis of the global event management industry, covering its structure, diversity, and organization. It explores the economic contributions of events, different event types, and the role of event management teams. The report also examines the factors impacting the industry's development, including the growth of the events industry, its value to the global economy, event history, and socio-cultural developments. Furthermore, it analyzes the values, impacts, and legacy of international events on the environment, society, tourism, and the economy, using the example of the London Music Festival and a Jaguar business conference. The report concludes by discussing management strategies for responsible event development and the criteria for successful event planning, including a SWOT analysis.

Global event
management

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
A brief analysis of diversity of global events industry along with its structure and the way it is
organised, together with the place of different types of events within the society................3
The factors that have impacted the development of whole event industry on both global and
local level................................................................................................................................5
The analysis of values, impacts and legacy of a range of international events together with the
environment in which they function.......................................................................................7
The management strategies used to support responsible event development, across a range of
international events.................................................................................................................8
The specific management strategies that are used within the events industry to deliver
responsible events and their recent developments(global events)..........................................9
PART 2 ( ALSO SUBMITTED IN PPT)......................................................................................10
MAIN BODY.................................................................................................................................10
The effect that the positive and negative impacts of global events have on external
environment including decision-making and organizational behaviour..............................10
SWOT analysis of an event..................................................................................................12
Evaluation of the criteria that is essential for successful planning of events.......................12
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

PART 1
INTRODUCTION
The global events industry is related to conducting different events at a major level with
significant management. In the global event industry there are various functions performed by
the concerned management in order to organise the respective events with utmost responsibility
(Arnott, 2020). The global events industry play a major role in hosting major music, dance,
politics related events and many more with discipline and development of event. In this report
various dimensions of global event industry are explained in a systematic manner along with its
structure. This report contains an explanation of various factors that affected on event industry in
a major sense. In this report various strategies that are used by management to develop the event
industry are explained in a precise manner. In this report impact of global events on different
levels of environment are also explained using appropriate approaches. In this report example of
Excel London is taken into consideration which is an exhibition centre and event organiser that
is situated in Docks, East London. The Docks, East London will organise London music festival
which is an effective festival carrying soul of music.
MAIN BODY
A brief analysis of diversity of global events industry along with its structure and the way it is
organised, together with the place of different types of events within the society
Diversity is the most important part of global industry as it includes the range of different
types of people according to the locality. It is also important for the event industry to develop
various practices that enables the company to choose and manage diversity in the events. The
organisations in event industry like Docks, London should focus on managing diversity with
effectiveness and efficiency.
A) Contribution of events towards economy
Since a long time the event industry is contributing to the economy of United Kingdom in
a major sense. The contribution of the event industry is justified as nearly £39.1 billion per year
is the contribution of event industry on the gross domestic product. In the year 2011 the total
number of people who attended events has reached the highest. In fact, the global events industry

in the UK is one of the most important industry that is considered as most important employer
even ahead of telecom industry in the United Kingdom. According to a major study it is recorded
that British-Muslims who live in United Kingdom contribute nearly 31 billion GBP to the
economy.
The event industry play a crucial role in the development of economy that is why
government of United Kingdom focus on developing event industry (Beede, 2020) The
government has also bought and introduce various types of plans and policies that are important
for the growth of event management industry. If the example of London Fashion Week is taken
into consideration it is worth more than £150 million.
B) Different types of events with example
There are several types of events in the event industries which enables the audience to
select from the given options. The nature of different types of events depends upon the venue,
size, budget etc. The various types of events with significant example are mentioned below:
Size
 Mega events – They are the giant and large events which attracted very large number of
audience. The mega events also require high level of management in the operations and
also requires professional strategy. Best example of mega events is Olympics, FIFA
world cup and ICC cricket world. Mega events also require huge efforts by the organisers
and also require a big amount of investment.
 Regional events – These events are related to a particular tradition and region in order to
develop ethnicity and serve the audience. In the world there is a combination of various
regional events which are also encouraged by people (Bedi, 2019) The best examples of
regional events are Dubai Shopping Festival, Tomato Festival etc.
 Major events – They are also considered as major events which attracts and has capacity
of large number of people. The main examples of these events are Chinese New Year,
Lantern Festivals, Dragon Boat races in China etc.
By content
 Charitable events – Charitable events are considered as major events that are organised
for donation purpose. Main aim of these events is to develop and formulate social
welfare. The important examples are- Great Falls Animal Shelter Sidekicks’ Fall Fantasy
Dog Show.

 Business conferences – Business conferences is a type of small event which includes
meeting of different employees of business for solving a specific problem. The example
of business conference is – National Conference on Business Management etc.
C) How are events structured and organised by the event management team
It is very much important to manage and give structure to a event management team for
better management of whole event (Cinar, 2021). The event management team should be well
organised in a systematic manner to understand and evaluate each aspect of event management.
Team is managed by a leader with utmost responsibility and majorly democratic leadership style
is chosen by the leader.
D) Role of events in the society
 The role of society is to increase the traditional support of different people in order to
conduct an ethical event. In the functioning of an event the society acts as a major target
audience for management of the event. In recent times society has grown advance and it
also helps the event to develop in a precise manner.
The factors that have impacted the development of whole event industry on both global and local
level
In the functioning of an event industry it is important for the management to consider
various factors that are effective in development of the event industry. In the event industry it is
the ethical responsibility of management to consider the best approaches for enhancement of
various opportunities. The main factors are mentioned below:
 The growth and emergence of the events industry – The worth of event industry of the
United Kingdom is worth £42.3 and £65,943 every year is spend by people of United
Kingdom to visit the events. Every year around 1.3 Million people come to visit the
events which are organised in UK (Ding, 2020) Since a long time UK is hosting various
major events which is bringing the target audience in the shows and it is developing the
dimensions of event industry.
 The value and contribution of events to the global economy – In the promotion and
enhancement of the global economy event industry play a key role. Many different event
related companies in the global market contributes to gross domestic product. In the
market of UK the national income is also increased with the contribution of event

industry. The events which are held in the UK majorly contributes around £39.1 billion to
the economy in the year 2013 Types of events and motivation and demand of them – There are various kinds of
events that are conducted by countries like social events, business events, trade shows,
conferences etc. in order to achieve the desired output. Some of them are explained
below:
◦ Social Events :The social events are major events that develops the organisation of
events for the benefit of society. In the social events generally social messages are
spread with some relevant motives (Ebrada, 2018). Social event in the recent times
has developed a key responsibility on people to understand deeper knowledge of
society.
◦ Business Events : These are organised for business events and in the recent times the
importance of business events is increasing day by day. There are various companies
in market which organises business events. Business events are also important in
developing true values in the business entity. These events are generally organised on
regular basis on medium and small business events. Most of the companies in
international market also organise international events which are measured on a large
scale.
An organisation in this competitive world should select various major factors related to
culture and demographics in order to develop ethical practices.
 Event history and socio-cultural developments – Be it social events, marketing events
or any other kind of events, the main goal if to connect people as well as communities
with each other. The way in which global events are conducted today is very different
from how they were conducted a few years ago (Jeon, 2019). In the past times these
events were performed for maintaining peace, for example – Cleopatra is known for
conducting meeting for lovers which required servants and labour to attain the desired
result. The rise of Industrial revolution in England is also a good example of historical
change.
 Global expansion and opportunities for events – The global effects of expansion and
opportunities for management play an important role in the event industry. Global

expansion creates various opportunities for the business which also includes the
established culture in the company.
 Influences on events and future trends in the events industry- The trends in the field
of events are increasing day by day. Trends shape the way industry of event performs
major functions and task according to culture of the society and demands.
The analysis of values, impacts and legacy of a range of international events together with the
environment in which they function
Events majorly impact on the environment and it is influence on the environment is hard
to define. The values are very important source of development which is there in the event
management industry (Jokić, 2021). The impact on environment is significant as the international
events creates a long time impression on the surroundings. The impact of London music festival
on the environment below:
 Physical and environmental- Event helps the society to grow virtual in this competitive
world. Most of the cases in the recent times in United Kingdom are related to
conservation of physical and natural surroundings. Major companies at the marketplace
organise events as a part of the corporate social responsibility.
 Social and cultural- London music festival will develop the social values in the public
which is very important. It is important to develop knowledge about social and cultural
events in the competitive scenario (Karamitsos, 2021). The companies in the event
industry should also develop ethical society in order to develop social values in the whole
nation. Most of the companies which are successful at the marketplace organise events
for the promotion of social values.
 Tourism and economic impact- The events which are organised for the general public
promote tourism as a whole. Tourists are the major attraction of a country and it is
essential to promote the tourism in a major sense. The organisation of public events
should be there to promote the tourism. It is the major role of a company to promote the
economic impacts which are created by tourism industry.
Second event- Business conference of Jaguar
 Physical and social impact- The conference organised in the event by Jaguar, did not
created a harm on environment (Mombeuil, 2020). Physical and social impact are
important the whole surroundings of a country.

 Impact on event industry- Event of Jaguar developed a perfect strategy that is important
for earning a good amount of revenue. The event industry was majorly impacted by the
business conference that eventually happened in heart of London City.
Contribution of the event to the economy
The events contributes to the economy in a significant manner as it generates various
source of employment and revenue. Main contributions at different levels are mentioned below:
1. National level- London Music Festival has contributed significantly to the gross domestic
product and national income of the country ( Peralta, 2021). In the economy London
Music Festival has created a positive impact on the national level by increasing the level
of significant growth.
2. Regional level- The London music festival at Docks, England has created a significant
impact on the regional level by developing the social values.
3. Local level- At the local level there are various jobs created by the events which creates
job opportunity for the optimum utilisation of resources.
Event Legacy-
The event legacy is a wider term which is used by a business organisation to develop long
term legacy of the event. In United Kingdom since the very beginning events are organised in a
systematic manner which creates a good impression on the society (Reid, 2020). It is essential
for countries like United Kingdom to focus on event management in order to develop social and
ethical values which are important for the country growth.
The management strategies used to support responsible event development, across a range of
international events
Management strategies that are present in the virtual world are effective in creating
responsible event development which is important for the economy. In the event industry the
major management strategies that are proposed by famous scholars created a different impact on
the industry. The various management strategies that are used by management in the event
industry and in London music festival are mentioned below:
 Human relations theory- This is a type of major theory which is used by the
organisation to develop harmony between employees. It is important for the company to
focus on the human relations theory for the growth and expansion of business. The
human relations theory majorly helps to develop a perfect approach which is acceptable

for human development in a major sense. Various companies in the international and
national market hires professional human resource management in order to develop
precise strategy that is essential for market growth. The application of human relations
theory is very adaptive and applicable so organisations should focus on developing
human relations (Salama, 2021). Giving a good focus on human relations theory focus on
developing effective relations between employees for increasing the overall productivity.
 Customer relationship management- The companies in the international market should
develop effective customer relationship management. In the recent times the business in
event industry has focused on increasing CRM for growth and development of the
business firm. The events which are organised for the society should be majorly based on
customer relationship management for better growth and development.
 Balanced scorecard- Balanced scorecard should focus on developing performance of the
employees by using major techniques. The management of a concerned organisation of
event industry should majorly focus on developing the balanced scorecard for long term
business growth.
 Scientific management approach- It is very much essential for a company to develop
scientific management in order to grow at the marketplace (Schoemaker, 2021). The
scientific management approach is best approach which includes universally adopted
features for systematic growth.
The specific management strategies that are used within the events industry to deliver
responsible events and their recent developments(global events)
Corporate environmental model
The corporate environmental model is the best model which is applicable for the event
industry. In the London music festival the management of the concerned organisation should
implement major steps of corporate environmental model for the long term success of the
company. It is major responsibility of management to consider the various elements which are
affected with the impact of corporate environmental model (Tietze, 2020). This model and it
application is related with the different processes of the company like Human Resources
management, Operations Management, Marketing etc.
 Internal resources- The internal resources for the corporate environment model are
related to the development of internal precise environment of the business. In the recent

times the corporate environment related model is used to perfectly fulfil the desired
utilisation of resources.
 External resources- In the functioning of a business at the marketplace the external
resources are major resources that develops a practical approach for events. It is
important for the industry to analyse the external resources which are effective in
developing a perfect strategy for the event management.
Management models
The famous models in the field of management play an important role in developing
management which desired for company in event management. The famous models related to
event industry are essential to be applied with the help of different management models. In the
recent times most of the events which are organised in UK focus on the implementation of the
management models in order to gain long term success. Many companies which are existing at
the marketplace should focus regularly for the growth and development of the events.
PART 2 ( ALSO SUBMITTED IN PPT)
MAIN BODY
INTRODUCTION
In the global and national market the event management industry plays a major role by
supporting various major global events. The event management industry is a major body which
conducts major events in different countries for assessment of various people. In this project the
positive and negative impacts of various global events are considered in a crucial manner
(Wrathall, 2019).. This project also includes a SWOT analysis of a specific event. In this project
the impact of macro or external environment on the event industry is also explained. In this
project example of Excel London is taken into consideration which is a major event organisation
situated in Docks, London. In this report example of London Music Festival is taken into
consideration which is a major event.
The effect that the positive and negative impacts of global events have on external environment
including decision-making and organizational behaviour
In order to understand the macro environment and its application on the event industry it
is important to perform PEST analysis. It is important for an event industry organisation to
understand various dimensions of PEST analysis in order to gain success at the marketplace. The

PEST analysis is an important way of identification of external environment. The PEST analysis
is mentioned below:
PEST analysis
 Political factors- It is important for the business to consider major political factors in
order to gain success in the market. These factors are related to rules and regulations that
are developed by the political forces in the country. Political forces are important as they
include the government's plan for the development of the event industry. The government
of UK is always supportive for the major events in the country.
 Economic factors- The economic factors majorly impact the functioning of event
industry and its decision-making (Uçar, 2021) It is the major role of environment to
focus on the economic factors for the growth and success of business. Economic factors
are related to monetary policy which is formulated by the government in order to develop
economic parameters. If the economic policy of the government is not in the favour of
business industry then it may suffer from various loopholes.
 Social factors- The social factors play an effective role in the enhancement of the
economy and cultural values of the society. Social factors includes the dimensions of the
society which are essential to be measured in a particular sense. Creating negative social
factors analysis majorly impacts on the decision-making of event industry related
business.
 Technological factors- In the current scenario there are various technological factors that
impact a business industry in event field. Most of the successful companies in national
and international market focuses on development of event industry in a major sense. The
use of advanced computer systems and software develops a business in a significant
manner.
Analysis- The PESTLE analysis play a key role in the advancement of macro
environment which is important for many companies that are present in the competitive world.
Major companies at the marketplace installs the latest values in the macro environment analysis
for the attention of large amount of customers. In other words in the London Music festival
received a perfect response from the audience in order to lead the marketplace with maximum
responsibility (Venske, 2018). It is important to perform the major analysis which is conducted
by the strategic management of the business to succeed in the marketplace.

SWOT analysis of an event
It is very much crucial for the company to perform SWOT analysis for the growth and
expansion of the event. The SWOT analysis of the events is organised majorly in order to
develop the external and internal environment. The SWOT analysis of London music festival is
mentioned below:
 Strengths- The music festival of London was organised in a perfect manner and it led to
the long term success of the event. The large number of crowd which was present in
London was the major strength as foreigners also attended the show. The location was
situated in the heart of London City and that was also a type of major advantage of the
business. It is the important role and responsibility of the management to develop ethical
role in the business.
 Weaknesses- It is important to know the major weaknesses of an event in order to
develop a precise strategy for the future. The crowd security management was a key
weakness of the event which led to create major chaos among audience.
 Opportunities- The opportunities are important to identify for an event in order to
develop and expand the operations related to event. Most of the opportunities which are
available to the management of event create a development in the long run.
 Threats- The music festival which was organised at the heart of London faced many
threats from the competitors (Vlachos, 2020). Threats are to be considered in a major
sense by the business in order to gain long term success. The another threat to the London
music festival was from the Scotland music festival.
Evaluation of the criteria that is essential for successful planning of events
I is important for a business related to event industry to perform succession planning so
the companies will get a remarkable success. Companies in the international market should focus
on developing a perfect management strategy which is effective in succession planning. The
major steps or recommendations a company can consider in the succession planning are
mentioned below:
 Event industry should take assistance of professional strategic management in order to
survive in the international market.
 Event industry should regularly take feedback from the audience in order to make
modifications in the functioning.