Global Event

GLOBAL EVENT

Introduction
 Global events can be defined as the events that are being organized on
an international level for fulfilling the needs and demands of the
population.
 There are majorly three types of events which includes private, corporate
and charity or fund raising events.
 Present study is based on ExCeL Centre which is based in London.
It is the largest and most versatile venue in London 100,000 square meter of
multi-purpose space.

Positive and negative factors of macro environment impacting global event industry decision
making and organizational behaviour
 Macro environment factors can be determined as the factors which are
influencing indirectly externally.
 It includes all the external factors which effects decision making of an
organization.
 If an event company plans to organize a global event in the
foreign destination, there can be several factors which can effect the
event. These factors can be determined by PESTLE analysis which is being
discussed as follows: