Impact of Global Events on Macro Environment

Global Events
Part- b

• Introduction
• Positive and negative impact of global events on macro environment
• SWOT analysis of a global event
• Conclusion
• References
Table of content

Global events are the happening of a activity at a particular
time period and a specific location at international level. There
can be different types of global events such as cultural events,
music festivals, Olympic festival. Global events help in
growth & development of a country by enhancing the trade
and tourism. Olympic game is world famous events that takes
place once in four years and consist of different games
Introduction

Positive and negative impact of global
events on macro environment
PESTLE analysis is a framework that is used for examining different factors that are part of external environment. It
helps managers of events to understand the factors that are part of competitive environment. PESTLE analysis as
part of global events is used for understand the decision making process internal process of strategy formulation:
Political: Globalization is a process that can help in maximization of competition. It creates a political pressure in
form of guidelines and regulations that have to be compulsorily adhered in order to ensure proper decision
making process. Some of the political events that posses both positive & negative impact on Olympic events are: