Global Events: Impacts, Influence, and Planning

Global Events

Content
• Introduction
• Application of the range of theories, concept and
models
• Conclusion
• References

INTRODUCTION
Global events have massive participation and influence
over population all over the globe. It is a magnified
celebration of cultural values and ethics. With over
involvement of 1 million people and the basic investment
of at least 500 million USD, these events have the
reputation of being must watch. The audience of these
events is not effected by language or geographical barriers
as they use universal and in some case local languages in
order to increase global participation of people.

LO3: Assess the impacts the macro environment has on the global
events industry and their influence on decision-making and
organisational behaviour