Global Events

Global Events

Table of content
 Introduction
 Macro environmental factors:
 SWOT analysis for a Olympic game event
 Conclusion

INTRODUCTION
Global event industry develops and organise the large scale events including
formal parties, concerts, festivals, Olympics, World Cups. Global event
industry includes many type of events and their different sizes. This report is
in the context of London's ExCeL exhibition centre who organises events at
global level. In 2012, London's ExCeL exhibition centre conducted an
Olympic event in which they get success and sustainability in the market. This
report covers the diversification of the global event industry and their role in
different types of events in society. It explains the factors which influences the
development of event industry. In addition to this, it includes the internal and
external analysis on the global event industry.

Macro environmental factors:
Different types of macro environmental factors are listed below:
Political impact: It includes various factors such as trade agreements, taxation,
and environmental labour regulations.
Positive impact: The impact of government policies include various opportunities
for the public and decrease the possibility of threats.
Negative impacts: In any global event, influence of politicians are usually high
which create problem because they misuse their power and prestige in the event.