Diversity and Impact of Global Events Industry

This report analyzes the diversity and impact of the global events industry, including the structure, organization, and role of different types of events in society. It also evaluates the factors influencing the development of the event industry and reviews management strategies for responsible event development.

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1. Analyse the diversity of the global events industry which includes the structure,
organisation and role of different types of events in society..................................................3
P2. Factors which influence the development of event industry............................................5
TASK 2............................................................................................................................................6
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate .................................................................................................................6
P4 Review management strategies used to support responsible event development for a range
of global events.......................................................................................................................7
TASK 3............................................................................................................................................8
Covered in PPT.......................................................................................................................8
TASK 4............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global events is an industry which organises the large scale events such as festivals,
formal parties, concerts, conferences and many events. This industry organise all types and size
of events which are related with business or non-business. Events are important because it helps
in attracting more and more customers which can increases its productivity, develop relationship
with investors and many more as it helps in raising funds (Horne, 2017). It is conducted at
various levels which helps in understanding the nature of people and involve them in the industry
or events. There are various types of events which are organised by the event industry such as
music, sports, art and many more. This report is in the context of London's excel exhibition
centre who organises various events at international level. This report is going to focus on the
diversification of the global event industry and its role in the different types of events in the
society. It also explains the various factors which impacts the development of event industry.
Additionally, it also includes the internal and external analysis on the global event industry.
TASK 1
P1. Analyse the diversity of the global events industry which includes the structure, organisation
and role of different types of events in society
Society plays a crucial role because it helps in achieving the success in the dynamic
business environment and for this managers need to stay concern about the society and its
factors. Hence, London excel exhibition centre provide different platforms to various companies
in order to enhance the profitability and sustainability in the market. There are various levels of
events like music concerts, fashion show, sports and many more. It need to be maintain by the
various cultures, languages and religions which is balanced by the organisations in order to
attract the customers (Richards and Colombo, 2017). This industry diversifies on the basis of size
and content which is discussed as under:

As per size
Local or community events: These are the events who are organised in order to collect
the people of various communities on public area or venue (Diffenbaugh and et. al., 2017). In
these events entry are free for many people as there is no discrimination happen on the basis of
gender, colour, sex and many more. The aim of these events is to develop the economic growth,
communities in society and also motivate there members to involve in the activities of these
events.
Mega events: These events are organised for the very short period of time in order to earn
huge profit for the long period of time. These are organised on the global level in order to
encourage people in the context of business. In order to organise these events, it involve lot of
investment and its purpose is to protect the position of travel and tourism in the marketplace.
As per the content or form
Sports events: These events include different sports activities such as athletics, Olympics
and many more which require specific skills and physical strength (Westerhold, T. and et. al.,
2018). In order to operate these types of events government develop various rules and norms in
order to abide them for their regulation so that they organise or regulate within these norms and
also helps in achieving the competitive advantage for them.
Business events: These events are conducted by the minimum 15 people who have
interest in the business and its activities. They are organised in order to develop the healthy
relationship in order to bring the people together. The aim of this event is to promote and
advertise their products and provide rewards to their business collaborators and it includes
conventions, seminars, conferences, business meetings and many more.
Structure of event industry
Event management companies: It involve those organisations who conduct various
events and focus on operating and running them smoothly according to the requirement and need
of customers. Different activities are conducted by the event management companies and also
consider the various types, size and structure of event. For instance, social events, weddings,
meetings and many more.
Venues: It defines the place where the event is organised or conducted. It is the key of
success and growth of the event which always depends on the location (Hudson and Hudson,
2017). Moreover, it is important for the event manager to organise event by taking research of

different places and locations which is demanded by the customers in order to assure the success
of event.
Event industry: It is considered as the very complex industry because it include huge
range of organisations who also provide event services. Organisations under this industry give
the necessary contribution in order to organise the events which is useful in order to achieve the
desired result. In these events the owners of the companies demand various facilities such as
promotion and advertisement which helps in increasing their sales and catering and fun activities
in order to entertain people.
Role of event in society
 Events are those platforms who positively impacts in the success and development of
economy. From the preceding discussion, it is summarised that mega events are best
because it helps in achieving the profitability but also put positive impact on the society
in the context of economy (Mora and et. al., 2017). For example, festival events plays a
very critical role in the development of society by connecting more and more people
among them and it also helps in developing the communication in various communities
which is useful in the success and growth of an event.
 Events develops the social link in the existing resources within the society. Various
events are organised as it helps in making money which are with the purpose of business
and sponsored events and many more and also helps in contributing towards the economy
of nation. It is the duty of an event manager to conduct event which is memorable for
people and also provide great experience for their attendees as it helps in achieving the
desired objectives.
P2. Factors which influence the development of event industry
Event industry plays a very significant role in the development and success of society and
for them it becomes duty to attain success of event in order to gain highest position in the
market. There are various factors which impacts the development of economy which are
understood by following points:
Motivation and requirement of different events: Events are motivator for any
organisation because by organising these events, organisation know the requirement and need of
the customers which helps in making their plans. Events are conducted with the purpose of
motivation which are planned in order to direct the actions who made in order to meet the need

and requirement of general public and these events are required in order to discover and motivate
the best side of organisations (Van Dijk, 2019). The various factors such as personal, social,
culture etc. help the London excel exhibition centre in order to attain the market share and
profitability in the short period of time which helps in increasing the financial position.
Event history and social factors: These elements focus on the requirements of society,
geography and culture etc. which is profitable for company in order to increase its revenue
(Sumiala and et. al., 2018). Therefore, to manage these elements London excel exhibition centre
spread awareness about the public issues and various beliefs of people which helps them for their
organisation in order to develop their knowledge about various factors which is good for the
development of economy.
Therefore, from the preceding discussion it influences greatly on London excel exhibition
centre and if they does not keep in view these factors while conducting the event then it can
influence their operational activities. Therefore, it is important for company to consider all these
factors to attain the position in the market.
TASK 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
Events are the programmes which runs by organisation in order to attract the people and sale
their products and services. It is organised and managed in competitive business environment
which affected from several factors. To know the impacts cost benefit analysis has been formed
by management of London excel exhibition centre. In this exhibition people get information
about various thing which can attracts them towards them selves (Ruffault and et. al., 2018). The
description of some factors
which can affects events environment are as defined:
Social and Cultural: This factor is related with cultures which helps to enhance the
knowledge and organised events properly. By organising this events society shows their interest
to attend them which helps in development of business industry.
Political: It is related with political system which affect the business environment and
events which affects business organisation positively. Such as to organise any events at

international place there is need to follow new rules and regulation which affects the business if
they are smooth. Moreover, organisation get support from political system to organise the events.
Economical factor: This is another factor which affects events as well as business
environment. London excel exhibition centre is a event planning organisation that helps to
attracts the people. Decrease in inflation are affect the business industry positively such as it
helps to maintain the profitability and productivity (Ching, Jarzombek and Prakash, 2017).
Tourism and economy: When ever any organisation run their business it is important to
know the tourism and economical condition of country which helps to get success in their work.
Such factor affects the event industry in positive manner as tourism helps London excel
exhibition centre or other to operate events at international level successfully. If country having
good economic condition then development and growth of such industry is surely possible which
is important for any business (Cvetkovich, 2018).
P4 Review management strategies used to support responsible event development for a range of
global events
Management strategy is related with strong planning to make a successful event. It refers
as technique which is used by administrator of organisation for the purpose of directing,
supervising and controlling the business activities activities. By using this event organisation can
attain the business goals efficaciously (Alizadeh-Choobari, 2017). In global events, the event
management strategy is used to support the all type of events which attracts people and
emphasis to participate in events. The main purpose of successfully management event strategy
is to develop the plans and support events by developing the range of global events. The delivery
of event management strategy is only possible thorough SMART objectives that helps to attract
large scale visitors and promote their country. Every organisation should use global events that
helps to attracts national and international level people and encourages them to participate in
their events. Events are conducted by organisations that helps to generate leads, create various
resources to enhance the business. The proper management and organised events are helpful to
promote the country as well as organisation which leads to higher productivity and profitability
(Naoum and et. al., 2017).
In context to London excel exhibition centre management uses SMART objectives for
the event that states key performance indicators which measured effectively. Moreover,
reputation management strategy is another strategy which is used by business entity to

monitor the online reviews and manage online reputation in order to attracts new and more
visitors. It has been seen that events are those who can change the mind of people and encourage
them towards accomplishment of their wants (Clemmensen and et. al., 2017). By attending
events knowledge can be enhance which helps to make right decisions. With the helps of above
discussed strategy, London excel exhibition centre conducts review test and evaluate events
which helps to make further decisions to develop the practices which are associated with events.
Proper budget planning and implementation helps to run events effectively which are used to
attracts more visitors and increase organisation value at international level. Therefore, such
strategies are used by selected event company to support responsible events (Harris and et. al.,
2017).
TASK 3
Covered in PPT
TASK 4
Covered in PPT
CONCLUSION
From the preceding information, it is summarised that global event industry is the
frequently growing industry which contribute in the success of the economy in the proper
manner. This industry is divided in various categories such as size, form or content and structure
and each element plays an important role in the development of the industry.

REFERENCES
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