Influence of External Environmental Factors on the Global Events Industry

This presentation discusses the influence of external environmental factors on the global events industry. It explores the impact of political, legal, economic, and environmental factors on event planning and execution. Additionally, it includes a SWOT analysis for successful event planning.

Global Events

Introduction
 Explain the favourable and adverse influence on external
environmental factor has on the global events industry.
Conduct a SWOT analysis for a particular event to analyse
the criteria essential for successful planning of events
Conclusion
References
Table of content

 Global event signifies physical phenomenon that is performed for short
period of time in context to reach at global level. This kind of event is
depending upon the investment that is made by public for improving
favourable atmosphere. In current context, it is considered that Global event
focuses on different categories such as on the basis of age, group, income
and many more. In addition to this, there are various kinds of sector which
determine exhibition, seminar and many more. This report will assess the
diversity that is related to event which is organised at global level. Also
they focus on those values which impacts legacy in context of international
organisation and also this report determine favourable and adverse impact
on external environmental factor during specific period of time (Borick
and Rabe, 2017).
INTRODUCTION

External environmental elements involves political,
legal , economical, environmental as well as many
more which imposes direct influence on activities of
company. Global events determines circumstances
that arise in upcoming time period which influence
direct effect on sales and income level of company in
the market (Prăvălie, 2016).
Explain the favourable and adverse influence on external
environmental factor has on the global events industry.

Physical and environmental impact: It signifies the
resources, material, tools which is important to undertake
various activity of business organization. It is important to
assess important resources for meeting the demands or need
of organization in the market. The manager focuses on
analyzing the influences of environmental policies that is
implemented by government. These factors imposes both
favorable or adverse effect on global event. For example,
while conducting various events like sports, promotion and
so on it is important to follow different guidelines which is
implemented by government in order to protect environment.
Continue

Political impact the political condition of country enforces
direct effect on event industry by imposing guidelines and
taxes which is required to follow. The manager organize
overall event in proper way as political parties offer
donation, charities for promoting them. In assistance of this,
there is a change in different guidelines in an appropriate
manner that imposes adverse effect on organization. The
manager of event needed to be changes their strategy as per
modification (Sobolev and Brown, 2019).
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Tourism and economic impact event help in
promoting various destinations in proper way. It
is determined as a superior that assists in
promoting or influencing tourism industry of
country. In assistance of economic factors such
as income, economic condition of country, profit
is considered as a significant for overall event in
this industry. The manager focuses on preparing
a specific project that assists in enhancing profit
in upcoming time period.
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Legal impact: legal factors include various types of
losses and employment law or regulation which is
completely linked to safety or security of subordinate that
enforces direct effect on global event as they needed to
follow different type of rules which is executed by
government. This help in increasing the level of
performance of company in proper way. The different
types of restriction that is confronted by event
management team by determining these types of factors
that help in conducting various tasks in good way
(Srivastava and Bhatia, 2017).
Continue

 SWOT analysis: It is determines as a tool that helps
company in executing strategies for future
increments. There are various positive and negative
effect on event sector (Yehia, 2020). In assistance
of this, it assist in grab opportunities that is helpful in
upcoming time period which is given below:
SWOT analysis

Every industry are focuses on organizing
superior type of program that is considered as a
profitable and increases return from investment.
The management team emphasized on
prospecting new clients for enhancing level of
productivity of company.
Every industry able to enhance profit by
controlling cost and reducing unnecessary
functions. They also focus on attracting ample of
user by using advertisement, sales promotion
and so on.
STRENGTHS

There is a large number of expenditure
imposed in conducting an event that
enhances loss.
There are various expenses such as
maintenance expenses, compliments that
assists in enhancing cost related to industry.
Due to lack of superior management,
appropriate execution that can be determined
as major weakness of events sector.
Weaknesses

 The emphasis is on organizing various events such as donation, charity
program to target different sector.
 They also emphasized on taking help from local government authority that
help in increasing business.
 Their emphasizes on digital technological automation for enhancing
productivity of company.
 Every industry emphasized on using different programs that help in enhancing
profit.
 The other advantages to acquire new client from external environmental factor
that enhance different stakeholder of company.
Opportunities

Economic recession is determined as a
biggest threat for industry within business
organization. Competition is considered as
the another threat which decreases sales of
organization.
The unfavorable condition of weather and
enhances rate of labor is determined as a
threat for event sector that enforces negative
effect on revenue and income of company.
Threats

From the given report, it has been analysed that global
event signifies physical phenomenon that is performed
for short period of time in context to reach at global
level. This kind of event is depending upon the
investment that is made by public for improving
favourable atmosphere. In current context, it is
considered that Global event focuses on different
categories such as on the basis of age, group, income and
many more. In addition to this, there are various kinds of
sector which determine exhibition, seminar and many
more.
CONCLUSION

Borick, C.P. and Rabe, B.G., 2017. Personal experience, extreme
weather events, and perceptions of climate change. In Oxford
Research Encyclopedia of Climate Science.
de La Barre, J., 2016. Future shock: mega-events in Rio de
Janeiro. Leisure Studies, 35(3), pp.352-368.
Garcia, B., 2017. 24 Cultural policy and mega-events. The Routledge
Handbook of Global Cultural Policy.
Gruneau, R. and Compton, J., 2017. MEDIA EVENTS, MEGA-EVENTS
AND SOCIAL THEORY. Sport, Media and Mega-Events, p.33.
Kindsiko, E. and Baruch, Y., 2019. Careers of PhD graduates: The role
of chance events and how to manage them. Journal of Vocational
Behavior, 112, pp.122-140.
Olwig, M.F. and Christiansen, L.B., 2016. Irony and politically incorrect
humanitarianism: Danish celebrity-led benefit events. In Celebrity
Humanitarianism and North-South Relations: Politics, place and
power (pp. 170-188). Routledge.
REFERENCES

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