Global Events: Impact on Macro Environment and Recommendations

Global Events
Part B

Table of Content
• Introduction
• Positive and negative impact of global events on macro environment
• Macro environmental factors and their influence on global event industry
• Recommendations for improvements
• SWOT analysis tool
• Criteria for successful planning event
• Conclusion
• References

Introduction
Global events menas organisation events at international level through which
differenties countries takes part and represent themselfe in terms of the
concerned event. Olympics are organised and different countries
participate their to represent their sports. Excel Exhibition Centre is
intrested in performing event for next Olympics and for which impact of
macro environment factors on global events, conduct SWOT analysis for
successful planning and provide Recommendations egarding to problem
that origin in global events is mentioned in this presentation.

Positive and negative impact of global events
on macro environment
Global events industry are influenced various factors of the macro environment that
influences on decision making and organizational behavior of a business working in
the industry. These factors helps in identifying various opportunities and threats that
will help in identifying business opportunities. To know the impact of macro
environment PESTLE analysis is done.
Political Factor-
Merits: Event management businesses needs to consider all the policies made by
government of all the countries as in recent times more liberal policies are designed
for event industry.
Demerits: The liberalization through policies in trade brings political pressure to have
higher standard of living and this is supported through event industry.