Impact of Global Events on Macro Environment

GLOBAL EVENTS

Table of content
 Introduction
 Negative and positive impact of global events on macro environment.
 Macro environmental factors influence on global events industry, decision-making and
its organizational behaviour.
 Recommendation for improving specific events.
 SWOT analysis tool.
 Evaluate the criteria essential for successful planning of events.
 Role of stakeholders
 Approaches to effective planning
 CONCLUSION
 REFERENCES

Introduction
 The presentation will outline the impact of global events on macro environment
factors, impact of macro environment factors on decision-making and its
organizational behaviour of events company. It will also outline SWOT analysis
for a specific event, criteria that are important for successful planning of event etc.

Negative and positive impact of global events on
macro environment.
 The positive impact of global events on macro environment is that it supports in
sustainable development. It helps to develop communication networks in the
community.
 Brings an improvement in social cohesion within the society and also provides
employment opportunities to large number of people that are involved in different
activities in the event.
 Negative impact of global events on macro environment involves travel
inconvenience for public, price inflation, risk of pollution etc.