Impact of Global Events on the Macro Environment

Table of Content
 Introduction
 Impact of global events on the macro environment
 The impact of macro environment has on the global event industry
 Recommendation
 SWOT analysis for the organisation
 Critical evaluation for the successful planning of an events
 Conclusion
 References

Introduction
Global events are those which are conducted at international level by the companies
in order to understand the behaviour and the nature of the audience which excites and
emotionally engages them in the events industry. There is different type of events
such as corporate events & seminars, conference & exhibition, music & art
performance, sports, festival, promotion or fundraising, trade shows and many others.
The impact of the internal and external environment on the global event industry will
discuss in this PPT.

Impact of global events on macro
environment
Global event have directly and indirectly related with the macro environment as it is operating
their activities in the environment due to which it becomes more essential to conduct all the
event activities by considering the environmental factors. The global events has lead impact on
the various factors whether it is related to the natural factors or man-made environment. It lead
both positive and negative impact which can be understood by following points:
Positive: By organising events at the international level an organisation will be able to
increase the job opportunities as well as national income. For example, the if any of the
nation conduct global event such as Olympic, World cup then nation get the
opportunity to earn high revenue from the people who visit that event. But before
organising a event, they must identify the current or emerging government policies and
regulation and based on that implement best strategic decision in order to attain
improved level of growth and profitability.

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Negative: Global events has also lead the negative impact as it increase the pollution from
noise, emission, sewerage etc. . Also, it will increase the international transactions due
to which the national income of a country will move to another country which will
also affect economy badly. For example, whenever people visit any of the global event
then there is higher possibility that environment can get affected as people should be
provided various facilities related to infrastructure and for that nature might be harmed.
Therefore, organisation should adhere to all regulation related to environmental factor
which help them to attract more customer towards their event in a better manner.