Diversity, Roles, and Impact of Global Events: London Olympics 2012

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Diversity, roles of different types of soiety and structure in Global event............................3
P2 Influence the development on the global event.....................................................................4
LO 2.................................................................................................................................................6
P3 Range of global events on the environment...........................................................................6
P4 Management Strategy............................................................................................................7
LO 3.................................................................................................................................................8
P5 Positive and negative impacts on macro environment...........................................................8
LO 4.................................................................................................................................................9
P6 SWOT analysis......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Global events are those events which connect brands and community through a medium
which is live events. This way people can share there creativity, innovation, culture and
industries so that there is connection between everyone. There are many events which take place
in the global event such as Olympics games, cultural festivals and world cups, etc are part which
comes under global events. The summer Olympics 2012 was held in London there were multiple
international events which were included in the Olympics which was held from the 27th July to
12th August in United Kingdom. There were so many world records which were broken and
made in this Olympic event. The motto of the event was inspired a generation which made a lot
of people take part in this event and there were equal generations who took part in this
international event. Through this event not only the people got inspired and improved but even
the city gained a lot from the event. The report will be covering the diversification of global
events, roles of culture, structure, factors which influenced the event, management strategy,
decision-making, macro impact on the environment of the event, analysis and influences in the
global event.
LO 1
P1 Diversity, roles of different types of soiety and structure in Global event
The London Olympic was a great success because they understood the importance of
these factors which are the diversification, culture and structure of the events. London Olympics
has improved the people and the city within also from this event.
Diversification
 Local Event- Local events are events which are being held locally in the area which will
get people together (Giulianotti and et.al., 2015). This is a great way of keeping people
together and have a motivation in one direction. Local events are not so popular in
today's world, but they were very much in the old time and those need to be done again
so that the society's can come together.
 Major Events- Major events are those events which happen in the cities which are very
popular and are appropriated by everyone. These events are very much popular which
could include festivals and events which are famous in the country. This does not attract
people so much that they would want to travel across the country for this kind of events.

 Hallmark Events- These events are those events which are famous worldwide and the
people who travel across countries to attend such kind of events. There events are
multinational and are advantages in the tourism market and economic importance. There
are a lot of events which are hallmark events such as World Cup, Olympics, etc.
Roles
 Culture- The role of event culture is that it make the individual's develop on a lot of
things which they would pick up from the events. The emotional, social development,
cognitive, etc are just what the individuals will develop on from the events. The events
are very important for individuals to develop on such points so that they can grow in life.
 Sports- Sports play the role of developing income for the sports organization but also for
the local restaurants, airports, hotels, etc. Sports is a common interest in almost everyone
in the world and can get people together to watch the sports together (Nanni, Ponzetto
and Dietz, 2016).
 Music- Music plays an important role in peoples life because that can make the
individuals relax and enjoy from the stressful life they have of their own. Music can get
people together for events like festival events which are concerts, etc.
 Business- The role of business in event is that the products and branding can be done by
the organizations through these events and make a name for themselves in the market and
can get a lot of customers too in the company.
Structure
 Event organization- There is a huge importance of a event organizer for major and hall
mark events because they are the once who can make the event a success. There must be
experiences organizers for the event because the events can not afford to have a mistake
because they are international events.
 Suppliers- The events must have suppliers for the events because they will not just make
the event a success but will also make the brands and suppliers famous in the entire
world. This a nice strategy for the suppliers to get a name in the world and grow there
business (Brown and et.al., 2017).
P2 Influence the development on the global event
When there is a global event which is a hallmark event which is help in any country is a
development which takes place of the country. The events make the economy of the country