Evaluate the Global Event Market

GLOBAL EVENTS

Contents
INTRODUCTION...........................................................................................................................................3
PART (A).......................................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Evaluate the global event market, which involves the structure, activity and function of different
forms of events in societies......................................................................................................................3
P2 Explain factors which influence the development and growth of event industry globally..................5
TASK 2..........................................................................................................................................................5
P3 Assess the values impacts and legacy of global events.......................................................................5
P4 different strategies used to measure the impacts which is responsible for development of event.......7
PART B (Covered in PPT)..............................................................................................................................8
TASK 3..........................................................................................................................................................8
P5 Analyze the positive and negative impacts in relation to macro environment of global events..........8
TASK 4..........................................................................................................................................................9
P6 Perform a SWOT analysis for a specific event to determine and analyze the criteria necessary for
successful planning of events..................................................................................................................9
CONCLUSION.............................................................................................................................................11
REFERENCE................................................................................................................................................12

INTRODUCTION
Events refer to large-scale meeting of individuals at one location and the global event sector
means certain organizations that organize events at world stage (Qie , Luo and Herrmann, 2019).
In order to inspire or draw customers to their operation, this is a very diversification industry that
executes various activities such as traditional celebrations, business events, socio-cultural events,
sporting events and several other activities. In which international gatherings are held at national
systems in order to have diverse communities and audience habits. In this field, the company
ranges from event size to resources. The latest study is focused on the globally coordinated
London Excel exhibition centre. They are planning an Olympic campaign in 2012 in order to
achieve success. In order to examine the internal strengths and weaknesses that influence the
functioning of activities, this article will address PESTLE and SWOT research. In addition,
provided additional forms of incidents has been included.
PART (A)
TASK 1
P1 Evaluate the global event market, which involves the structure, activity and function of
different forms of events in societies.
Society plays a very important role for the event sector in generating progress and happiness in
the global environment, so this event organizer has to concentrate on society. In the framework
of the London Excel exhibition centre, that provides such forums by hosting numerous activities
like awards ceremonies, conventions, arts festivals, music festivals, sporting events, and so forth
to determine the capability of the event business. Diversity reflects the diversity of races,
languages, economies, values, religions, etc. that a company maintains in order to draw a broad
variety of customers to its product or service. On the basis of characteristics, shape or substance,
the global event market is expanded, that is addressed below:
According to form / content:
Sports competitions: It covers all sports-related practices such as Olympic Games, competitions
and others that required a certain talent and brute fitness in required to bring out all of these

events, certain laws and regulations are created by the state that must be needed (Hao and Singh,
2020).
Business events: This applies to all activities that are connected to market goods or services. It is
carried out by at least 15 persons who have an experience in company practices. The aim for this
is to create relationships with customers and get them together during one place to sell goods on
the market. Seminars, corporate events, seminars, etc are included.
In compliance with size:
Mega activities: These types of activities are carried out for a prolonged period of time with the
intention of generating benefit. These activities are coordinated at home and abroad to inspire
business-related individuals. In order to carry out this sort of event, with the aid of sponsors, the
promoter wants a significant number of funds to be raised. The goal of carrying out these
activities is to help the company unit retain its market position.
Local activities: These events are arranged to attract participants from the city in a public place.
These are available to anyone who does not discriminate on the grounds of ethnicity, age race;
etc the purpose of this event is to encourage neighborhood members to engage in nationally
coordinated events as well as to raise more money for the nation's economic development.
Structure and member of the event sector:
Event management firms: It covers those organizations that perform multiple activities and have
hired them to execute these events seamlessly according to client demands (Boulos and
Geraghty, 2020). In which different kinds of activities are arranged on the basis of scale or type
by the coordinator. Instances in controlling businesses are social gatherings, corporate events and
cultural activities.
Venue: This includes the location or region in which events are carried out. It is the primary
component of every case, as it depends solely on performance and development. It is also the
organizer's responsibility to recognize different locations that draw various individuals and to
arrange activities according to people's expectations for performance in events.