Positive and Negative Impacts of Global Events on the Macro Environment

Global Events

Table of Content
 Introduction
 Positive and negative impacts of the global events have on the macro environment
 Macro environmental factors and their influence on global events industry
 Recommendations for improvements
 SWOT analysis to access the criteria for successful planning
 Criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
Global events are the hosting of global events such as Olympic, Expos and world cups and
cultural festivals that provide long term opportunities to gain stimulated growth and
development. Host of such kinds of events seek by ensuring that respective kinds of events
acts as an catalysts for local development and enhancement for leverage long term
infrastructure investments, encourage tourism and trade, provide jobs and promote
development of community.

Positive and negative impacts of the global
events have on the macro environment
Global events industry that are inflicted by the various factors or attributes of macro environment
that directly influence on the decision making and behavior of organization in direct manner.
Here are the some important factors that directly influence on the business works and
activities that are as follows:
Political factors:
 Merits: In political factors consist of the rules and regulations, tax regimes and policies that
build by government which directly effect on the business activities in direct manner by it
amends all the activities within the organization
 Demerits: The new tax regimes and policies affect the business works and activities of the
London’s ExCeL Exhibition Center in order to they have to amend which hinders their self-
interest.