Positive and Negative Impacts of Global Events on the Macro Environment

This presentation discusses the positive and negative impacts of global events on the macro environment. It explores how political, economic, social, technological, legal, and environmental factors influence the global events industry. The presentation also provides recommendations for improvements and criteria for successful planning.

Global Events

Table of Content
 Introduction
 Positive and negative impacts of the global events have on the macro environment
 Macro environmental factors and their influence on global events industry
 Recommendations for improvements
 SWOT analysis to access the criteria for successful planning
 Criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
Global events are the hosting of global events such as Olympic, Expos and world cups and
cultural festivals that provide long term opportunities to gain stimulated growth and
development. Host of such kinds of events seek by ensuring that respective kinds of events
acts as an catalysts for local development and enhancement for leverage long term
infrastructure investments, encourage tourism and trade, provide jobs and promote
development of community.

Positive and negative impacts of the global
events have on the macro environment
Global events industry that are inflicted by the various factors or attributes of macro environment
that directly influence on the decision making and behavior of organization in direct manner.
Here are the some important factors that directly influence on the business works and
activities that are as follows:
Political factors:
 Merits: In political factors consist of the rules and regulations, tax regimes and policies that
build by government which directly effect on the business activities in direct manner by it
amends all the activities within the organization
 Demerits: The new tax regimes and policies affect the business works and activities of the
London’s ExCeL Exhibition Center in order to they have to amend which hinders their self-
interest.

Cont.…
Economy factor:
 Merits: with the change in taxation and interest rates which directly affect on purchasing
patterns and capabilities of the consumers.
 Demerits: Due to inflation in economy that raises the cost of products and services in
order to hinder the self interest of organization

Cont.…
Social factors:
 Merits: Change in taste and demands of consumers make organization more competent
and they bring new ideas that enhance their living standard.
 Demerits: while operating at global level various people from different cultural
backgrounds come in contact so it is very difficult for them to cope up with all kinds of
changes.

Cont.…
Technological factors:
 Merits: Advancement of new tools and techniques within the business helps to
organization to give best services to consumers in positive manner.
 Demerits: On other hand while changes occurs in tools and techniques organisation have
to provide training and development to them which takes too much cost and time.

Cont.…
Legal factors:
 Merits: By obeying the legal factors organization can set up works and activities as per the
environment and business works and activities in order to gain potential outcomes.
 Demerits: Legal regulations related with the green house emission and other compliance
impact on the business activities and profitability.

Cont.…
Environmental factors:
 Merit: By using the eco friendly products and services and invest in CSR activities
enhance credibility in business environment.
 Demerits: While adopting the eco friendly products organisation have to pay higher cost
and advance techniques that takes high cost.

Macro environmental factors and their
influence on global events industry
Macro environment factors affect on business activities in both the positive and negative
manner that are as follows:
 Demographic and psycho graphic factors: Demographic factors that are related with
factors such as age, gender, location and others, it focus on the values, beliefs and hobbies
of an individual. There are some crucial kinds of changes occurs in the industry such as
 Impact of digital tools and techniques

Cont.…
Global shifting in economic and social power:
By using the social media tools and techniques the economic and social power comes in
hands of general public. In that regards if they favour the products and their promotional
activities then directly enhance profitability level.

Recommendations for improvements
In context of London’s ExCeL Exhibition Center exhibition Center they have to evaluate the
important measures to improve their performance that are
 Risk management: In order to gain potential outcomes it is very much essential to
measure the risk by using various tools and techniques. By availing the balance score card,
key performance indicator and many more to gain potential outcomes.

Cont.…
Effective communication channel:
To improve the performance it is very much essential to communicate by using most
suitable channel to transmit information in proper manner. Respective factors directly
influence on the decision making and organizational behavior that when from the products
all kinds of risk factors should be eliminated properly then consumers become more
interested to purchase their products and services in positive manner.

SWOT analysis to access the criteria for
successful planning
SWOT analysis is one of most effective tool to evaluate both internal and external business
environment that are as follows:
Strength:
 They have chain of experienced work force that contributes in gaining effective
decision-making.
 They have formalized chain of command by which they share their roles and
responsibilities to another individuals.

Cont.…
Weaknesses:
 They faces the issues of funds and poor kind of tools and techniques that hinders their self
interest.
 They not have proper tool to communicate with their potential stakeholder such as media tools.
Opportunities:
 They can gain potential opportunities by using the favorable conditions of economy at global
level. By supporting activities of governance helps to reap important outcomes.
Threats:
 High competition level in marketplace that hinders their self interest in giving one of best efforts.
Legal considerations impact to their business to serve in better manner.

Criteria that are essential for the successful
planning of events
Successful planning and implementation is very much important for an organization. By using
various tools organization can evaluate various factors and gain competitive edge easily.
Internal factors are:
Safety: Safety at work place is very importance by which they can be able to give one of their
best efforts in order to remain competitive in business.
Financial requirements: It is very crucial to manage funds and resources to perform the
event in proper manner by bring out innovative ideas and concepts into marketplace.

Cont.…
External factors:
• Legislation and regulation: For an organisation it is very much essential to evaluate the
regulations of other nation while conduct a program so that any kind of discrepancy not
arise and fruitful outcomes should be achieved. In context of London’s ExCeL Exhibition
Centre they review the procedures and polices in order to gain potential outcomes.
• Social factors: Taste and preferences also one of most important factor for an event
management in order to give one of best attributes to clients as it never be hurt their
sentiments.

Conclusion
From the PPT it has been concluded that events plays very important role to communicate and
share crucial knowledge and information to the potential individuals. Diversity is one of
important aspect for industries as it directly associated with society. There are various factors
which largely impacts on development of events industry in both positive and negative
manner. Before organize a event it is very potential to evaluate the internal and external
environment in proper manner in order to gain potential outcomes.

References
• Susman, P., O’KEEFE, P.H.I.L. and Wisner, B., 2019. 14 Global disasters, a radical
interpretation. Interpretations of Calamity: from the viewpoint of human ecology. 4.
p.263.
• Van Dijk, T.A., 2019. Macrostructures: An interdisciplinary study of global structures in
discourse, interaction, and cognition. Routledge.

Thank you