Global Events

Global Events

TABLE OF CONTENT
 Introduction
 Positive/ negative impacts macro
environment has on global events industry
 Swot Analysis of specific event
 criteria essential for the successful planning
of events

INTRODUCTION
Events are most crucial for both society and economy because they improve the
experience with public. Events are defined as scheduled or unscheduled thing,
place or something which is required to be occurred (Patil, 2017). Global events
are those which occur at international level with aim of reaching to customers at
wider scale. This report focuses on London Excel Exhibition Centre as they hosts
many international events. Main purpose of this report is to understand the impact
of global event in a environment. In this presentation, TASK B has been includes
in which P5 & P6 has been explained.

positive/ negative impacts macro environment
has on global events industry
Global events operate worldwide with large number of functions, operations,
activities. Events occur at every situation in our lives relying on cultural,
economic, etc. These situations increase importance of event at broader scale
(Gunawan, 2020).External environment are those which impacts or get affected
through external elements such as political, economical, social etc.