Global Event: PESTLE Analysis, SWOT Analysis, and Recommendations
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Added on 2023/01/19
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This presentation provides a PESTLE analysis and SWOT analysis of a global event, along with recommendations for improvement. Learn about the impact of macro factors, decision-making, and organizational behavior.
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GLOBAL EVENT
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Introduction Global event is build experience and connection of event companies and people at global level. This create a great and effective experience and creativityThis report has highlighted macro environment by applying PESTEL model and also SWOT analysis for assess strength and weakness of company.
PESTLE Determine the impact of macro factors on global events. Scenario:“ICC Cricket world 2019, organized by England and Wales Cricket board (ECB) in which 10 teams from all across the globe has taken participation. It was the last mega contest which was organized in the world. The venues for this event were the different cricket stadium in England and Wales”.
Evaluate Specific example affect to decision-making and organisational behaviour Environment factorare the factor which has affects the decision making and organization behavior in the organization as their was huge interpretation of the rain in the event which has forced the organizer to take the different decision in the organization so that they are able to manage the viewer and the team member very effectively in the stadium. Legal factoris the another factor which has affected the decision making and organization behavior in the organization as event organizer has to take the different decision in the event so that the event which was organized was organized in the total compliance of laws and regulation.
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Recommendations for improvements After going through the macro analysis it can be said that the organizer should have used the CME measure to known the natural issue which may have affected the event and on basis of that it can be recommended that the event organizer should have reserve day for the match so that quality of the performance can be improved in the event.
SWOT SWOT analysis of the mega event is as follows:
Some of the Specific event Planning Criteria Intent to bid:This is the document in which is submitted to confirm that company will be submitting a written proposal to complete a project or a portion of a project. Feasibility analysis:It is the analysis which shows that the plan which is made is having some sense. Strategic planning:It is the stage in which total planning about the project used to be done for example. Where will be the event organize, by what resources and also budget is made. Finance: It is the another criteria in which sponsorship are sold and the different right are sold to get a finance from the event Human resource:Human resource are the man power who carryout each and every function of theevent. Organize has to plan the HR in such a way that it increases the efficiency but at the same does not increase the cost of the event.
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CONCLUSION These presentation summarized that PESTAL framework,understand the negative and positive impact of macro environment. SWOT analysis helped to take decision for planning event.