Impact of Global Events on Macro Environment: A Case Study of Commonwealth Games 2018
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Added on 2023/06/13
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This presentation discusses the impact of global events on the macro environment, using the Commonwealth Games 2018 as a case study. It includes a PESTLE analysis, SWOT analysis, recommendations for improvement, and criteria for successful event planning.
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Table of Contents Introduction Impact of Global events on Macro Environment Impact of Macro Environment on Global Events SWOT Analysis of Commonwealth, 2018 Recommendations for improvement Criteria that are essential for the successful planning of events Conclusion References
Introduction A global event are the events that organise for specific period of time and have the global existence. These events influence the worlds economy by their activity. These global events provides the various opportunity in the society as well as also positive impact on the business and community that involves in the scenario The mentioned PPT commonwealth games 2018 that were organised on the gold coast, Queensland, Australia. It will include the positive and negative impact of mentioned event on macro environment. In regard to this various traits will be discussed in the given PPT that will show the decision making as well as recommendation in regard to the discussed event.
Impact of Global events on Macro Environment PESTLE analysis of commonwealth games 2018 The above mentioned framework includes the various external factor that helps inrecognisethemacroenvironment.Ithighlightsforcesthatindulgedwiththe organisation functions, and shows their adverse or diverse impact on mentioned entities. Below are the brief discussion of these factors that effect by the respective game.
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Political Factors Enhance interconnectivity within nations-The mentioned game creates the determine path in which various countries involves to participatein the particular event. By such activity various political parties form the dedicated relation with other countries. These activities provides the various support such as financial support, trade relation etc
Economical Factor Generates revenue and growth in the economy-The mentioned game succours the Australian economy in their growth. Number of tourist came around the world to watch the commonwealth game which enchained the tourisms, that ultimately contributes in economy development. The government also earned the decent revenue by the mentioned event. Such, money provided the assistance to use it for the GDP growth.
Social Factor Social engagement within various communities-at the time of the mentioned event, number of international players as well as communities came all over the globe to support their countries. Hence, it develops the diverse community culture in Australia. It provided the opportunity to interact with different culture of people.
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Technological Factor Technology advancement-The respected game used number of advanced technology in order to perform the smooth functions. Such as 360 camera, heart monitor, atmospheric sensor as well as also developed velodrome track in Brisbane. These techniques helped the management team to manage all the operational working efficiently
Environment Factor Green initiatives –The commonwealth game 2018, focused on several green initiative in order to minimize the greenhouse effect. The initiative they took was to reducing the waste, banned on helium balloons as well as also encourage to use the public transport in order to reduce the carbon footprint.
Legal Factor Promotes rules and regulation-The commonwealth federation in the commonwealth games focuses on managing all the rules and regulation to the mentioned game. They generated the laws and policies that includes the laws upon sports practices, employee engagement, labour laws etc. by such practice they deliver the strong message in the society.
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Impact of Macro Environment on Global Events In order to make any event successful, it is necessary to include all the external factors that deploys on the organisation event. In relation to this there are number of factors that plays a significance role in the decision making and in execution of plans. In instance political concerns is one of the major concern in the event industry. The fluctuation of laws and regulation can cause the complexity as well as impact the overall organisation behaviour. Moreover, favourable legal policies, political support and community enthusiasm towards the event can form the positive impact in the mentioned organisation functions.
SWOT Analysis of Commonwealth Games, 2018 (Gold coast) Strengths Presence of big players Association with sponsorship
Continue; Opportunity increase the reach of games globally include new sport
Continue; Threat Uncertainty due to pandemic Security Concern
Recommendations for improvements The respective organisation federation need to focus on the traits that addressed as an weakness. The federation need to eliminate the unethical practices regard to racism. Need to develop the more dedicated approaches that succours the mentioned event to creates the more advance security. By increasing the security, systematic route planning can help them in order to control the large audiences.
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Criteria that are essential for the successful planning of events. Effective management and follow up budget allocation schedule planning Allocate responsibility
Continue; By following the above mentioned practices helps in order to develop the effective internal environment. It assist the operations by providing the clear vision of functionsthat helpful in completion of task in a more efficient manner. On the other hand these key factors will also helps in carrying out the event more adversely at global level that ultimately helps in engage with various countries and laws.
Conclusion Form the analysis of above mentioned presentation, it is clearly stated that global events plays a foremost important role in order to form the social engagement as well as also influence the communities of different countries. In relation to this the above report also highlight the various macro factors influence over global events.
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References Aurélien, S., Mathieu, V., Franck, M., Oleg, K., Anna, F., Alexander, T., Gaëtan, L., Andrei, P. and Alexey, S., 2019, January. The behaviour of Martian Aerosols in the 3 μm spectral range, during and outside the 2018 global dust event based on the TGO/ACS-MIR channel. InGeophysical Research Abstracts(Vol. 21). Baron, J., 2020.Groomed Event Shapes(Doctoral dissertation, State University of New York at Buffalo). Kappelides, P., Barry, S., Kim, E., Fredline, L. and Cuskelly, G., 2021. Volunteer experiences at the Gold Coast 2018 Commonwealth Games. International Journal of Event and Festival Management. Quinn, J., Fairbairn, W. and Tan, E.S., 2019. Impact of a major sporting event on local orthopaedic serviceprovision:CommonwealthGames2018,GoldCoast,Australia.ANZJournalof Surgery,89(9), pp.1148-1150.