Impact of Global Events on Macro Environment: A Case Study of Commonwealth Games 2018

This presentation discusses the impact of global events on the macro environment, using the Commonwealth Games 2018 as a case study. It includes a PESTLE analysis, SWOT analysis, recommendations for improvement, and criteria for successful event planning.

Global Events

Table of Contents
 Introduction
 Impact of Global events on Macro Environment
 Impact of Macro Environment on Global Events
 SWOT Analysis of Commonwealth, 2018
 Recommendations for improvement
 Criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
A global event are the events that organise for specific period of time and have the
global existence. These events influence the worlds economy by their activity. These global
events provides the various opportunity in the society as well as also positive impact on the
business and community that involves in the scenario The mentioned PPT commonwealth
games 2018 that were organised on the gold coast, Queensland, Australia. It will include the
positive and negative impact of mentioned event on macro environment. In regard to this
various traits will be discussed in the given PPT that will show the decision making as well as
recommendation in regard to the discussed event.

Impact of Global events on Macro Environment
PESTLE analysis of commonwealth games 2018
 The above mentioned framework includes the various external factor that helps
in recognise the macro environment. It highlights forces that indulged with the
organisation functions, and shows their adverse or diverse impact on mentioned entities.
Below are the brief discussion of these factors that effect by the respective game.

Political Factors
 Enhance interconnectivity within nations- The mentioned game creates the determine
path in which various countries involves to participate in the particular event. By such
activity various political parties form the dedicated relation with other countries. These
activities provides the various support such as financial support, trade relation etc

Economical Factor
 Generates revenue and growth in the economy- The mentioned game succours the
Australian economy in their growth. Number of tourist came around the world to watch
the commonwealth game which enchained the tourisms, that ultimately contributes in
economy development. The government also earned the decent revenue by the mentioned
event. Such, money provided the assistance to use it for the GDP growth.

Social Factor
 Social engagement within various communities- at the time of the mentioned event,
number of international players as well as communities came all over the globe to support
their countries. Hence, it develops the diverse community culture in Australia. It provided
the opportunity to interact with different culture of people.

Technological Factor
 Technology advancement- The respected game used number of advanced technology in
order to perform the smooth functions. Such as 360 camera, heart monitor, atmospheric
sensor as well as also developed velodrome track in Brisbane. These techniques helped
the management team to manage all the operational working efficiently

Environment Factor
 Green initiatives – The commonwealth game 2018, focused on several green initiative in
order to minimize the greenhouse effect. The initiative they took was to reducing the
waste, banned on helium balloons as well as also encourage to use the public transport in
order to reduce the carbon footprint.

Legal Factor
 Promotes rules and regulation- The commonwealth federation in the commonwealth
games focuses on managing all the rules and regulation to the mentioned game. They
generated the laws and policies that includes the laws upon sports practices, employee
engagement, labour laws etc. by such practice they deliver the strong message in the
society.

Impact of Macro Environment on Global
Events
In order to make any event successful, it is necessary to include all the external
factors that deploys on the organisation event. In relation to this there are number of factors
that plays a significance role in the decision making and in execution of plans. In instance
political concerns is one of the major concern in the event industry. The fluctuation of laws
and regulation can cause the complexity as well as impact the overall organisation behaviour.
Moreover, favourable legal policies, political support and community enthusiasm towards the
event can form the positive impact in the mentioned organisation functions.

SWOT Analysis of Commonwealth Games,
2018 (Gold coast)
Strengths
 Presence of big players
 Association with sponsorship

Continue;
Weakness
 Racism allegations
 sporting controversies

Continue;
Opportunity
 increase the reach of games globally
 include new sport

Continue;
Threat
 Uncertainty due to pandemic
 Security Concern

Recommendations for improvements
 The respective organisation federation need to focus on the traits that addressed as an
weakness. The federation need to eliminate the unethical practices regard to racism.
 Need to develop the more dedicated approaches that succours the mentioned event to
creates the more advance security. By increasing the security, systematic route planning
can help them in order to control the large audiences.

Criteria that are essential for the successful
planning of events.
 Effective management and follow up
 budget allocation
 schedule planning
 Allocate responsibility

Continue;
By following the above mentioned practices helps in order to develop the effective
internal environment. It assist the operations by providing the clear vision of functions that
helpful in completion of task in a more efficient manner. On the other hand these key factors
will also helps in carrying out the event more adversely at global level that ultimately helps in
engage with various countries and laws.

Conclusion
Form the analysis of above mentioned presentation, it is clearly stated that global
events plays a foremost important role in order to form the social engagement as well as also
influence the communities of different countries. In relation to this the above report also
highlight the various macro factors influence over global events.

References
 Aurélien, S., Mathieu, V., Franck, M., Oleg, K., Anna, F., Alexander, T., Gaëtan, L., Andrei, P. and
Alexey, S., 2019, January. The behaviour of Martian Aerosols in the 3 μm spectral range, during and
outside the 2018 global dust event based on the TGO/ACS-MIR channel. In Geophysical Research
Abstracts (Vol. 21).
 Baron, J., 2020. Groomed Event Shapes (Doctoral dissertation, State University of New York at
Buffalo).
 Kappelides, P., Barry, S., Kim, E., Fredline, L. and Cuskelly, G., 2021. Volunteer experiences at the
Gold Coast 2018 Commonwealth Games. International Journal of Event and Festival Management.
 Quinn, J., Fairbairn, W. and Tan, E.S., 2019. Impact of a major sporting event on local orthopaedic
service provision: Commonwealth Games 2018, Gold Coast, Australia. ANZ Journal of
Surgery, 89(9), pp.1148-1150.