Positive and Negative Impact of Macro Environment on Global Events

GLOBAL EVENTS
PART- B

• Introduction
• Positive and negative impact of macro environment on global events
• SWOT analysis of a global event
• Conclusion
• References
TABLE OF CONTENT

Events are happening of an activity on a specific time and
place. Nowadays they have been managed and controlled by
the professionals. Global events are those events which occur
at international level. The events can be organised at different
level and with different purposes such there are various events
are organised for family and community to celebrate festivals
and occasions while trade fair and exhibitions are organised
for business purposes.
INTRODUCTION

To analyse the effect of macro factors on event industry PESTLE will be done which will also help to
analyse the influence on decision making and organisational behaviour. This analysis helps to identify
the changes that are taking place worldwide which helps them to identify the threats and opportunities
available for the event industry.
POSITIVE AND NEGATIVE IMPACT OF MACRO
ENVIRONMENT ON GLOBAL EVENTS