Positive and Negative Impact of Global Events on Macro Environment

Global events
(Part-B)

Content
 Introduction
 Positive and negative impact of global events on macro
environment
 Evaluation of macro environmental factors and their influence on
global events industry
 PESTLE Analysis
 Recommendations for improvements
 SWOT analysis
 Critical evaluation of the criteria for successful events
 Conclusion
 References

Introduction
Global events are those events that has been carried on international
platform and has been managed or monitored by professionals. It is
mainly focused on developing conferences and exhibitions by
working with top class organizer so as to make sure that valuable
information is being shared about events on large scale. Also
organizing of global events various organizers are required that are
gained through strategic partnership in order to make sure that an
event has been conducted in successful manner

Positive and negative impact of global events
on macro environment
Positive impact: Different types of events are organised at global level
which has impact on the locations where they are organised. The
events when organised have positive impact as due to the events the
place become famous which attracts a lot of people to the place.
This helps in generating various job opportunities.