Global Events: Diversity, Development, and Impact

This report examines the diversity, development, and impact of global events, including their structure, organization, and place in society. It evaluates the key factors that have influenced the events industry and the role they play in society, as well as the value, impacts, and legacy of a range of global events. It also reviews management strategies used to support responsible event development and assesses the impact of global events on the macro environment.

Unit:30 Global Events
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INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PART A...........................................................................................................................................4
Examine the diversity of the global events industry, including its structure and how it is
organized, together with the place of different types of events within society......................4
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes..........................................................6
Undertake an evaluation of the key factors that have influenced the development, structure
and organization of the events industry and the role of different events within our society
(Merit-M1)..............................................................................................................................7
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society (Distinction-D1)........................................7
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate............................................................7
Review management strategies used to support responsible event development, across a range
of global events.......................................................................................................................7
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events............................................................................................................8
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.........................................................................................................................9
PART B............................................................................................................................................9
Determine the effect that the positive and negative impacts of the global events have on the
macro environment; include their influence on decision-making and organisational behaviour;
support this with specific examples........................................................................................9
Using specific examples, evaluate the macro environmental factors, their influence on global
events industry; support this with an analysis of their influence on decision-making and
organisational behaviour......................................................................................................13
Provide recommendations for improvements and solutions for a specific event ensuring that
these will minimise adverse impacts and also maximise profit...........................................14
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Using a SWOT analysis tool, report on a specific event examining and assessing the criteria
essential for the successful planning of events.....................................................................14
Critically evaluate the criteria that are essential for the successful planning of events.......16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
Books and Journal................................................................................................................18
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INTRODUCTION
Global event refers to the events that are organized a nature and involve several people from
different countries all over the world. These are the large events that attract a lot of media
attention towards them.
This report contains the diversity that has been faced in the global event industries which
includes its structure and the way it is organized in the market and also include the various types
of events that occur within the society. This report also contains various factors that has its
influence on the development of event industry and evaluate the key factors that are responsible
for their development. An evaluation has also provided to show the impact values and legacy of
the range of global events in the environment in which they operate and the strategies that are
used by events to support the responsible event development.
MAIN BODY
PART A
Examine the diversity of the global events industry, including its structure and how it is
organized, together with the place of different types of events within society
The global event industry is very diverse in nature as global event can be of many types
that can occur in the society and it can be rectified including its structure and the way it is
organized in the market. In order to understand the diversification of global event industry it is
essential to identify the various types of events that has occur in a society. Different types of
events that takes place in a society with its structure and place in the society are given below:
Global events
Olympics:
Olympics is a gaming event which is also known as games of Olympiad. It is is a
multinational major multi-sport event which is normally conducted once in every four year. In
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this games the best athletes of the world came to compete with best athlete of another country to
gain the trophy of Olympics. It is a leading international sporting event that features various
summer as well as winter sports competition in the event. The event was organized in once in 4
years and has 4 types of Olympics which includes Paralympic games, Summer games as well as
winter games.
Expos:
Expos kind of global event which has its dedication towards the finding of solutions of
various challenges that has been faced by humanity with a chosen theme with various activities.
These events are generally organized and facilitated by government itself in which they take an
initiative to bring countries together and organize an international event to collect millions of
people for creating new dynamics in the host countries. These expos are organized in four types
that is world expos, specialized expos, horticulture expos and Triennial Di Milano. All these
events are organized with different structures and themes to be followed in the global event. As
these events are organized by government and cover various countries it also involves a great
media coverage towards these events.
World Cups:
World Cup is a kind of global event which has been organized in various countries
internationally and attain large media coverage. The most famous world cup being a global event
is the cricket World Cup which is an international championship in the form of one day
international cricket. These events are organized in a form of tournament in which players of
different countries participate to win a trophy which attracts the citizens of various countries to
get the trophy in their country. These types of events generate a great interest in the public and
that is the reason it cover great very attention.
Cultural Festivals:
Cultural festivals are included in the global events because these festivals are celebrated all
over the world by the different cultures and have a great event to be conducted at different
locations of the world. Is this events has a great media tension and it has a great demand in
public these are considered and organized at global level. Being a large events the structure of
these events are formulated in such a manner that it helps to fulfill the needs of the cultural
festival and attract more and more people from the culture in the event from all over the world.
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Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes
There are so many factors that has influence the development of the global event industry
both at local as well as global level. The main factors that has its influence on the development
of local event industry and global event industry are given below
Timing and location: Time and location is very important factor that has influence the
development of event industry both at global as well as local level. Events that has been
conducted at the right time will help the event to attract more and more popularity and the events
at runtime can affect the development of such events. In case of local events if the location that
has been selected for the event is not good then it will affect the income from event it. There are
so many locations that has been developed for conducting local as well as global level event that
has influenced the development of event industry.
Finances: In order to involve in any business activity it is essential for a business organization to
arrange finances. The development of event industry is also based on the availability of finance
for the event. No matter which event is to be conducted either global or local event it needs
finance two held at an effective manner.
Publicity: Another important factor that has influence the development of event industry is the
veracity. With the increased use of digital technology by the customers it has been analyzed that
the publicity of events became easy for the organizations in event industry which helps them to
attract more and more orders in the events. This publicity can be considered as the major factor
that has a major role to be played in influencing the development of event industry both local as
well as global level. The publicity is a kind of marketing that has been conducted by market use
of the event company to provide more and more audience to the events and the publicity will
also help to attract the audience towards the event industry which influence its development.
Interest of Audience: No matter which type of event is conducted either local or global and
event is required to be conducted in such a manner that it it helps to generate the interest of
customers. It is another factor that has its major impact on the development of event industry.
Taking an example of World cups in which the interest of people in cricket helps the global
event to be organized again and again. Similarly in local events also if the subject that has been
created for the event is able to develop the interest of audience then it will influence the
development of the event industry.
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Undertake an evaluation of the key factors that have influenced the development, structure and
organization of the events industry and the role of different events within our society
(Merit-M1)
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society (Distinction-D1).
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate
Review management strategies used to support responsible event development, across a range of
global events
In order to conduct a successful event, it is essential for an organisation to emphasize upon
effective management strategies which will help them to support responsible event development
across range of global events in a well-defined and effective manner. Management strategies is
defined as a technique through which number of activities can be controlled and directed in order
to accomplish pre-determined goals and objectives. It has been identified that in terms with range
of global events there are some certain common management strategies which will help in
conducting such a responsible event development.
Understand event purpose
It is essential to conduct every event with having a primary purpose, objectives and goals
as it provides measurement of success. In this to conduct different events such as corporate
events, social events extra it is important to understand the purpose of event, as it will help in
conducting better planning and efficient allocation of money as well as time (Remírez and
Algeo, 2020). Understanding the purpose of event is an important management strategy which
help in setting realistic goals/
Knowing audience
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After understanding even purpose it is important for an organisation to identify the target
audience along with their needs. This management strategy will allow project leaders to
determine the manner in which they can influence audience in a well-defined and effective
manner. In order to know audience company can take use of different practices such as survey
and can also undertake use of social media to evaluate audience perception.
Selecting the right venue
In this management strategy to conduct successful event selection of right venue is
important, as it helps in enhancing success of event. In this depending on the type of event and
target audience company is required to choose right venue in a well-defined an effective manner.
Strong leadership guidance
With help of proper leadership, guidance can be provided to individual those who are
engaged in the process of conducting event. This helps in drafting plan and following the
timeline in effective manner that has been created to conduct event. Proper leadership is an
effective management strategy which helps in influencing employees who can attract target
audience in an effective manner.
Controlling and monitoring
Controlling and monitoring play’s important role in which with the help of evaluating
success of every step responsible event development can assured. Controlling and monitoring
emphasize upon maintaining a systematic progress of events across a range of global events
efficiently. It also emphasizes upon maintaining a systematic progress of event across a range of
global events efficiently.
Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of
actual global events
In order to deliver successful and responsible event it is essential to emphasize upon
specific management strategies such as understanding the purpose of event, knowing the needs
and demands of audience along with their perception, selecting the right venue and implementing
strong leadership style to influence employees. Along with this controlling and monitoring is
also an efficient management strategy which helps in delivering responsible event. For example,
in terms with events like the Olympics, Expos and cultural festival it is important for event
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manager to analyse the purpose of these events, as all of them are different from each other and
in this consumer have different expectation. In this with the help of proper planning selecting
right venue as per the event and regular monitoring responsible event can be delivered.
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
In order to conduct any event whether it is Olympics, Expo etc there is an adverse impact
upon environment. Event impact upon environment is associated to activities such as energy use,
construction and transport of spectators and participation (Pilipczuk, 2021). This is turning major
impact on environmental which is leading towards issues like climate change and reduction in
natural resources. In this to support responsible event development many big events like the
Olympics, Expos, cultural events are now considering sustainable practices such as reducing
water use, going plastic free, eliminating paper product choosing eco-friendly venue and opting
for LED lights. Furthermore, it has been identified that event industry is also considering to take
advantage of waste management, energy efficient resources to conduct events in a well-defined
an effective manner without having negative impact upon environment.
PART B
Determine the effect that the positive and negative impacts of the global events have on the
macro environment; include their influence on decision-making and organisational
behaviour; support this with specific examples
To conduct business roles and responsibilities it is essential for an organisation to identify
different type of factors along with their impact prevailing in this environment upon business
objectives and profitability (Ongchoco and Scholl, 2020). This will help them to analyse
negative and positive impact of these factors on company's growth. With the help of evaluating
positive and negative impact of these factors company can undertake in-depth research which
will help them to develop efficient strategies to overcome them. Mentioned below macro
environmental analysis of ExCeL, London is conducted with the help of pestle analysis. It is a
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strategic tool that assist organisation to efficiently analyse business environment in a well-
defined and effective manner and formulate strategies to have desirable results.
Political Factor
Political factors which have direct impact upon organisation. It includes elements like
government policy, change in government etc. This aspect of pestle plays important role in
determining the elements that can impact event company long term profitability. ExCeL, London
is operating its business operations in London as an exhibition and international conventional
centre and engage in the operation of hosting public and private event, consumer and trade,
exhibition, concert, conference, weddings and have 30 bar and restaurants. This makes
organisation exposed to different type of political environment along with political system risk
which includes complexities that has been increased in political framework, due to Brexit.
Positive
Due to Brexit United Kingdom faces instability in government. In this government of
company provide many subsidiaries and benefits to organisation in all industrial sector. In this
ExCeL, London with the help of taking support of government institutions efficiently can
enhance growth.
Negative
It has been identified that Brexit make changes in wage legislation, trade regulation,
intellectual property protection and legal framework for contract enforcement have adverse
impact upon ExCeL, London to perform events in relatively high cost.
Economic Factor
This element includes factors such as interest rate, inflation rate, foreign exchange rate
and economic cycle which determine aggregate investment and demand in an economy.
Company can take advantage of United Kingdom economic growth such as industry economic
indicators such as consumer spending etc to maximize their growth and profitability. However,
Brexit increase economic complication that will adversely affect to perform operations.
Positive
Due to high education level in United Kingdom, skilled level of workforce and stable
economic growth ExCeL, London can have efficient opportunity to perform their business
operations while assuring higher rate of return.
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Negative
Brexit make certain changes in interest rate, unemployment rate, exchange rate and
inflation rate that will affect ExCeL, London in which they are required to spend more in
recruiting talented individuals within country.
Social Factor
Social culture and the manner of doing things have major impact upon culture of an
organisation in a particular geographic place (Monson, 2020). Attitude and shared believe of
population plays major role in the manner in which ExCeL, London is conducting their
operations such as hosting many events. Mentioned below positive and negative impact of social
factors upon company is being analysed.
Positive
Company will have opportunity due to skill level of population, higher interest, education
level and class structure in London. This will help them to influence attention of consumers in
efficient manner with the help of designing the marketing message efficiently.
Negative
Consumer needs and demands are changing on dynamic manner which is making
changes in their attitude such as more emphasis towards environmental consciousness, health
extra. In this company is required to modify their strategy and make changes appropriately.
Technological Factor
Technology is making fast destruction in all industry around the world. ExCeL, London
is operating as an exhibition and international convention centre and conduct different type of
public and private events conferences. exhibitions, concert and wedding. This makes use of
advanced technology really important for them in order to transform according to the changes in
business environment, as to satisfy consumers efficiently. Negligence of this will make company
to decrease competitiveness and consumer base within industry.
Positive
Technology is developing on faster manner in which company with the help of
implementing high tech and advanced technology can attract large base of consumers and can
provide them advanced offerings which will help company to retain them for a longer period of
time.
Negative
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In order to implement advanced technology ExCeL, London is required to make high
investment which will directly impact on their cost structure.
Environmental Factor
Government of United Kingdom are framing different type of norms or environmental
standard which is essential for organisation to abide in order to efficiently perform their business
roles and responsibilities effectively. It is important for company to abide different types of
environmental laws and liabilities laws in order to make sure that their business operation does
not cause any environmental disaster or negatively impact on climate in anyway.
Positive
Government of Unity Kingdom is providing many effective healthy tax breaks to the
organisation those who are operating the roles and responsibility while considering environment.
In this ExCeL, London with the help of abiding laws, regulations relating environmental
pollution, waste management and by having positive attitude towards screen climate can save
taxes which will enhance their overall rate of revenue.
Negative
By neglecting environmental standards and liability law ExCeL, London can face many
adverse impacts from government institution which will also affect consumer attitude towards
company.
Legal Factor
United Kingdom legal framework and institutions is robust enough to protect and
organisation intellectual property right. However, there are a number of legal laws and
legislation which is essential for company to apply in order to enhance their competitive edge
and protect themselves from being get penalized from any government institution in country.
There are number of elements which is essential for companies to consider to perform their
operations efficiently such as discrimination law, employment law, health and safety law, data
protection, antitrust law etc.
Positive
With the help of abiding discrimination law, employment law, data protection, health and
safety law and more ExCeL, London can enhance consumer satisfaction and loyalty towards
company and can further perform their roles and responsibilities with the help of government
support.
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Negative
Negligence of legal factors will make company to lose competitive edge in marketplace
and also led them to face many legal penalties and obligations from government institutions.
According to the above-mentioned pestle analysis of ExCeL, London it has been analysed
that it is important for them to evaluate political, legal, environmental, economic, social,
technological aspects in order to take opportunity of the positive impact of these factors upon
company. This will help them to develop strategies to overcome the negative impact of these
elements on organisational growth with significantly help them to enhance their competitive
edge in country.
Using specific examples, evaluate the macro environmental factors, their influence on global
events industry; support this with an analysis of their influence on decision-making and
organisational behaviour
In a macro environment there are number of factors such as political, technological, legal
environmental which are having significant influence upon global event industry. It has been
identified that due to Brexit there is significant impact on decision making as well as
organisational behaviour company, as in this company is required to make changes in company
guidelines and rules according to the new laws of Brexit which impact decision making of
company. Along with this it has been identified that Brexit make changes in economic factor of
macro environment in which there is changes in employment rate (Boyle and Haynes, 2017). In
this ExCeL, London is restricted at some extent to hire employees from outside United Kingdom
which have a major impact upon company decision making and organisational behaviour.
Furthermore, in terms with legal aspect in macro environment it has been evaluated those
significant changes in employment law health and safety law is being measure due to Brexit in
which company is required to formulate strategies which influence decision making of
organisation along with organisational behaviour. In this company is required to make
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modification and complete changes in health and safety law according to the new laws due to
Brexit which makes changes and company organisational behaviour.
Provide recommendations for improvements and solutions for a specific event ensuring that
these will minimise adverse impacts and also maximise profit
In order to minimise adverse impact of Brexit upon company economic, strategic and
decision-making process it is recommended to ExCeL, London make improvement in
formulation of strategy process. In this company is required to take advantage of economic
experts to cope up with the economic fluctuations in United Kingdom economy due to Brexit.
Along with this ExCeL, London is also recommended to implement appropriate employment
law, data protection law, anti-discrimination law and health and safety law in order to minimise
adverse impact of these factors. Furthermore, with the help of taking advantage of high tech and
advanced technology company can attract attention of large base of consumers (Hart, 2019). This
will efficiently assist them to enhance their profitability in a well-defined and effective manner.
In addition to this it has been identified that change due to Brexit is making major impact upon
events like Olympics, in this with the help of staying align with government institutions and
taking help of economic experts adverse impact of these can be minimised at greater extent
which will help in maximizing profitability.
Using a SWOT analysis tool, report on a specific event examining and assessing the criteria
essential for the successful planning of events
SWOT analysis is defined as a strategic management technique and strategic planning
which assist an organisation or individual to evaluate strength, weakness, threats and
opportunities associated to business competition. This tool helps company to access different
type of aspects and analyse opportunities and capabilities to develop strategies to enhance
growth and development opportunities in future. SWOT analysis play important role as it helps
in evaluating internal as well as external environment in a well-defined an effective manner
(Jensen, 2020). It helps organisation to take use of strategic planning process in efficient way to
develop strategies by reviewing opportunities and threats on simultaneous basis. Mentioned
below with the help of SWOT analysis tool on Olympic event which is a mega event
examination of criteria which is important for successful planning of event is undertaken.
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STRENGTH WEAKNESSES
 In an event whether it is of wide or
medium range there are involvement
of number of stakeholders which plays
an important strength for any event. In
Olympic stakeholders’ commitment
and collaboration plays greatest
strength which helps in enhancing
scalability of event.
 Another strength associated to this
event is that it facilitates cross party-
political support as well as
commitment for regeneration.
 The major weakness associated to
event like Olympics include
complexity of governance and strategy
and no long-term planning evaluation.
 In addition to this legacy which is
used for some venues post event is a
certain which is acting as major
weakness.
THREATS OPPORTUNITIES
 The major threat is associated to
Brexit which is making changes in
taxation rate, economic rate etc. In this
it is essential to implement plans on
various aspects such as public funding
extra which is uncertain.
 Another threat which can impact
protective event is political conflict
between regional, local and national
policies and displacement of existing
communities is also acting as major
threat.
 Events like the Olympics offer
significant opportunity to focus on
growing together region initiatives and
aligning with local policies.
 Respective event provide opportunity
to perform work with special
population which include seniors,
youth etc.
 The major opportunity that can be
utilised from this event is that it helps
in creating international brand which
also helps in growing tourism market.
Thus, from the above-mentioned swot analysis on Olympic event it has been examined that
in order to conduct any event whether it is of small, medium or mega scale it is essential to
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emphasize upon taking support from national, regional and local government in order to
successfully planned all the activities of event in efficient manner. Along with it is also analysed
from above SWOT analysis that due to Brexit there is many adverse impacts upon political and
economic aspect which makes company to change their policies efficiently. In this with the help
of emphasising upon all these elements of SWOT analysis successful planning of event can be
undertaken in a well-defined and effective manner. This will help organisation to analyse all the
aspects to conduct event in a successful manner.
Critically evaluate the criteria that are essential for the successful planning of events.
From the analysis of internal and external environment it has been evaluated that there are
a number of elements which have direct and indirect impact upon conducting and event in a
successful manner. In this it is essential for company to emphasize upon criteria which plays
important role in ensuring successful planning of events. It is important for company to draft
budget by taking consideration of unforeseeable situations such as covid-19. Along with this a
company is also need to compare event with the past events and regularly ask feedback from
guest and other stakeholders (Martin, 2018). Along with this in order to undertake successful
planning of event it is essential to stay align with government of country in order to implement
different laws and legislation efficiently and reduce the negative impact of political hindrances in
internal and external environment on simultaneous basis. Furthermore, it has been underlined
that it is essential to take advice of stakeholders and economic experts and implement all the
legal laws and regulations efficiently in order to overcome the negative impact of elements
prevailing in internal and external environment on events. From the above analysis it has been
identified that with the help of considering all these elements and criteria company can undertake
planning of events in a successful manner.
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CONCLUSION
From the above-mentioned report, it has been concluded that it is essential for organisation
in an event industry to analyse internal and external environment with the help of tools like
pestle and SWOT analysis and take use of management strategies and sustainable practices, to
conduct event in a successful manner. It helps in assuring future growth and development.
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REFERENCES
Books and Journal
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Boyle, R. and Haynes, R., 2017. The global event? The media, football and the FIFA World Cup.
Hart, M.B., 2019. The ‘Black Band’: local expression of a global event. Proceedings of the
Yorkshire Geological Society, 62(3), pp.217-226.
Jayalakshmi, S.L., Chandrakala, S. and Nedunchelian, R., 2018. Global statistical features-based
approach for acoustic event detection. Applied Acoustics, 139, pp.113-118.
Jensen, C.T., 2020. Exploiting the spectacular. A study of Danish and Norwegian event
stakeholders’ interest in international sport events 2010-2020.
Kodelja, D., Besançon, R. and Ferret, O., 2019, April. Exploiting a more global context for event
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763-770). Springer, Cham.
Martin, E.R., 2018. Future projections of global pluvial and drought event
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Monson, P.G., 2020. Catholics in the Vatican II era. Local histories of a global event. Edited by
Kathleen Sprows Cummings, Timothy Matovina and Robert A. Orsi. Pp. xxiv+ 295.
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Nissenbaum, A. and Shifman, L., 2020. Laughing alone, together: local user-generated satirical
responses to a global event. Information, Communication & Society, pp.1-18.
Ongchoco, J.D.K. and Scholl, B., 2020. The hierarchy of experience: Visual memory is
differentially disrupted by local vs. global event boundaries. Journal of Vision, 20(11),
pp.464-464.
Pilipczuk, O., 2021. A Conceptual Framework for Large-Scale Event Perception Evaluation with
Spatial-Temporal Scales in Sustainable Smart Cities. Sustainability, 13(10), p.5658.
Racz, S., Carlson, B. and Hong, T., 2021. Study of Topocluster Position Resolution in Firmware
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Remírez, M.N. and Algeo, T.J., 2020. Carbon-cycle changes during the Toarcian (Early Jurassic)
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Varveri, D. and Ziakas, V., 2021. A Chronicle of Event Postponement and Reorganization
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Yan, Z., Huang, X. and Cao, J., 2020. Variable-sampling-period dependent global stabilization
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