Global Events: Diversity, Development, and Management Strategies

GLOBAL EVENTS
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
The diversity of the global events industry with includes the organization, structure and the
various types of role in industry..................................................................................................3
Development of event in the local and global market:................................................................5
Producing the evaluation that show impact, value and legacy a range of global events together
in the environment.......................................................................................................................6
Reviewing the management strategies that will support the responsible event development in
different range of global events...................................................................................................7
M1:..............................................................................................................................................8
D1:...............................................................................................................................................9
M2:..............................................................................................................................................9
D2:...............................................................................................................................................9
CONCLUSION..............................................................................................................................10
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INTRODUCTION
Global events are generally those which are normally conducted at international level
mainly by the companies for understanding the behaviours as well as nature of the audience
those who are engage in the event industry. The global event industry generally focused on
holding many events that are generally different from each other mainly on the basis of region,
types, organizer, resources and many more. This report will discuss the Excel London is an
international as well as exhibition convention centre particularly in Royal Docks, East London. It
generally has many consumers and even trade, public and private event also includes concerts,
wedding, conferences and exhibitions etc. it also has 6 hotels, 3700 parking spaces and many
more. This report examines diversity of global events industry, contain its structure, how its
organized event and together with place of various types of events inside our society. Also,
examine the factors that generally have influenced development of such events industry on local
as well as global level.
Moreover, the report also includes evaluation of factors that influences the organisation,
structure and development of the event industry as well as role in different events in society.
Future more reports also include evaluation that generally shows impacts and values of global
events mainly with environment under which they are operate. Along with this report review the
management strategies that used generally to support responsible event development, all over of
global event. It also evaluates management strategies that is used in events industry particular to
deliver responsible event and also evaluate strategies that are used in industry to support
responsible event development.
The diversity of the global events industry with includes the organization, structure and the
various types of role in industry.
For achieve the growth and development within the competitive market place in the event
industry, it is important for the event manager to stay concern about the audience and society so,
they are get audience support in organize the achievable events. For the London context
exhibition centre, there are various platforms to the businesses to increase the business
profitability level with organize the sports, music and exhibition (Gehrke, 2018). Furthermore,
the diversity is referring as the different economic, culture, policies which must be maintain by
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the business organization for achieve the range of audience in better manner. The global event
company can diversify their business on the various bases such as form, content, size that will
describe below.
According to the size:
Hall mark event: the hall mark event is the foremost expositions, fairs and cultural of the
international reputations which can be hold on the daily basis. The global event main function is
refer as the helps company to secure their position in the tourism marketplace.
Community events: the event is referring as the activity high can be planned on the public
property. These types of events are open for all the nationality, region colour and other aspects.
The main objectives of the event organizing is increase the forecasting community, growth,
pride, motivates the more people to mark the essential events.
According to the content and form:
Business events: the business events is consist the less members within the organizing event
because it is occupational and professional which organize by the business with main aim to
promote its business products and increase the sufficiency resources. This includes the seminars,
courses, conventions and corporate retreat.
Sports events: business also consist he sports events and it includes the athletics activities which
is require the various skills and physical power (Gordin, 2018). For operate the business
organization more effectively that the government require to rule so, they are able organize
events for attain the competitive advantages and achievements to the business.
Structure of the event industry:
The component and structure of the business is refer as the business organization that helps in
consist the events management companies and event industry suppliers which are most important
for business as well as employees within the organization.
Event industry suppliers: the business industry is consist the more complex events so, they also
consist the various range of specialised suppliers within the organization as per the requirements.
The suppliers are play an most important role within the organization so, they helps in achieve
the desired goals (Supery, 2022). There are several facilities such as entertainment, catering,
suppliers, production, staging and more. All the function of main business helps company event
to meet the requirements of customers so, the event objectives and aims are able to fulfil the
most efficiency.
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