Global Events: Diversity, Development, and Management Strategies

This report explores the diversity, development, and management strategies of global events. It discusses the structure, organization, and various roles in the industry, as well as the factors that influence its development. It also evaluates the impact, value, and legacy of global events and the responsible event development strategies used in different events.

GLOBAL EVENTS
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
The diversity of the global events industry with includes the organization, structure and the
various types of role in industry..................................................................................................3
Development of event in the local and global market:................................................................5
Producing the evaluation that show impact, value and legacy a range of global events together
in the environment.......................................................................................................................6
Reviewing the management strategies that will support the responsible event development in
different range of global events...................................................................................................7
M1:..............................................................................................................................................8
D1:...............................................................................................................................................9
M2:..............................................................................................................................................9
D2:...............................................................................................................................................9
CONCLUSION..............................................................................................................................10
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INTRODUCTION
Global events are generally those which are normally conducted at international level
mainly by the companies for understanding the behaviours as well as nature of the audience
those who are engage in the event industry. The global event industry generally focused on
holding many events that are generally different from each other mainly on the basis of region,
types, organizer, resources and many more. This report will discuss the Excel London is an
international as well as exhibition convention centre particularly in Royal Docks, East London. It
generally has many consumers and even trade, public and private event also includes concerts,
wedding, conferences and exhibitions etc. it also has 6 hotels, 3700 parking spaces and many
more. This report examines diversity of global events industry, contain its structure, how its
organized event and together with place of various types of events inside our society. Also,
examine the factors that generally have influenced development of such events industry on local
as well as global level.
Moreover, the report also includes evaluation of factors that influences the organisation,
structure and development of the event industry as well as role in different events in society.
Future more reports also include evaluation that generally shows impacts and values of global
events mainly with environment under which they are operate. Along with this report review the
management strategies that used generally to support responsible event development, all over of
global event. It also evaluates management strategies that is used in events industry particular to
deliver responsible event and also evaluate strategies that are used in industry to support
responsible event development.
The diversity of the global events industry with includes the organization, structure and the
various types of role in industry.
For achieve the growth and development within the competitive market place in the event
industry, it is important for the event manager to stay concern about the audience and society so,
they are get audience support in organize the achievable events. For the London context
exhibition centre, there are various platforms to the businesses to increase the business
profitability level with organize the sports, music and exhibition (Gehrke, 2018). Furthermore,
the diversity is referring as the different economic, culture, policies which must be maintain by
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the business organization for achieve the range of audience in better manner. The global event
company can diversify their business on the various bases such as form, content, size that will
describe below.
According to the size:
Hall mark event: the hall mark event is the foremost expositions, fairs and cultural of the
international reputations which can be hold on the daily basis. The global event main function is
refer as the helps company to secure their position in the tourism marketplace.
Community events: the event is referring as the activity high can be planned on the public
property. These types of events are open for all the nationality, region colour and other aspects.
The main objectives of the event organizing is increase the forecasting community, growth,
pride, motivates the more people to mark the essential events.
According to the content and form:
Business events: the business events is consist the less members within the organizing event
because it is occupational and professional which organize by the business with main aim to
promote its business products and increase the sufficiency resources. This includes the seminars,
courses, conventions and corporate retreat.
Sports events: business also consist he sports events and it includes the athletics activities which
is require the various skills and physical power (Gordin, 2018). For operate the business
organization more effectively that the government require to rule so, they are able organize
events for attain the competitive advantages and achievements to the business.
Structure of the event industry:
The component and structure of the business is refer as the business organization that helps in
consist the events management companies and event industry suppliers which are most important
for business as well as employees within the organization.
Event industry suppliers: the business industry is consist the more complex events so, they also
consist the various range of specialised suppliers within the organization as per the requirements.
The suppliers are play an most important role within the organization so, they helps in achieve
the desired goals (Supery, 2022). There are several facilities such as entertainment, catering,
suppliers, production, staging and more. All the function of main business helps company event
to meet the requirements of customers so, the event objectives and aims are able to fulfil the
most efficiency.
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Event management companies: the event management business includes the profession
individual and group of persons because they are able to focus on the main objectives of events
and satisfy their customers in better manner (Adhitya, 2019). The event activities are organized
by the manager of events and that are consider as the different types of events such as formal
parties, seminars, business meetings, social, etc.
Event employees: the employees of the events are playing important role in fulfil the main
objectives and goals to achieve the customers’ expectations. The workers of the event organizer
are able to attract more customers and satisfy them to provide the better quality services. There
are requiring the different workers to accomplish the various tasks such as decoration, catering,
etc.
Development of event in the local and global market:
The particular idea behind the global events is to show light on creating the world out
across the world that also help mainly understanding of event management as well as why are
these are popular. Generally, it is because mainly for help in management of the effective as well
as creative environment that particular not help the owners of the business to flourish in
particular their areas of operations to bring together many ideas as well as creativity between the
audience that will also be potential for the business environment. So this is particularly nature of
the global event, as there is no matter their area, structure as welk as size of the operation
(Malem, Gueni and Katerna, 2018). To be specific mainly about the events, it is also advisable to
mansion generally that there are classification of various event that is based on their parameters.
There are many factors that are affect or influence the global and local event. Such as
government influence, audience demand and many more. There are many thinks in the global
event which must be take care by the organiser such as political, legal, culture and many more.
Global charity programmes:
such as outdoor events that are particularly useful for generating funds for a problem or issue and
also not for any motive of profit earning. So in this the major event is on the issue or problems of
the society so such type of events are non-profit. The main aim is to raised fund or money by
various sources that generally sources that can also help needy. Thus in the name Global charity
programmes shows that is particular for charity, as it help people which relay need help.
Private event:
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This event is mainly known as private event due to their nature of the operation in the
environment. Such type of event is mainly held with the smaller number of individuals or even
notable figures. Here motive can per of profit earning (Puustinen, 2021). These are particularly
set up for celebrating the happens or togetherness of people or even business man share with
particular each other for maintaining integrity as well as diversity in relationship.
Corporate events:
The global conferences as well as meeting war popular in recent years when covid – 19 or
pandemic hit the global massively. So this is the main reason behind the setting up global
conference, as it can be help either online and offline also as per the need or requirement (Gajjar
and Parmar, 2020). So such type of meeting are generally for arrangements as well as settlement
that are very necessary particular for successful business operation.
Producing the evaluation that show impact, value and legacy a range of global events together in
the environment
Global events are the events that are held for the duration in order to reach the globally in the
market. It is very important to have the global events as this improves the GDP of that particular
country. In the present time the event industry market is having the size of worth $ 2,194.40
Billion that shows that the global events are growing well in the market. It is seen that in the
2028 13.48% of the global events will be providing the better GDP to the market. Further it
shows that the value of global events is increasing day by day as there are different events helped
in the different countries (Sufi, 2022). The current global events are creating the face to face
experience and having rapid increase in the businesses and creating the value for selling. This
also allows having better stability and scalability to grow and have better livelihood of the
business.
By having the successful event it is also seen that there is better growth of the town. By
having the globalisation it is seen that the global events used to allow the improvement in the
standard of living and quality of life. There is the great and positive impact of having the global
events in the environment it uses to provide the catalyst by having the social, environmental,
economic and political change. Impact used to have many forms but is not limited to this as well
and thus impact of this can be positive or negative. Legacy further defined as the long term or the
permanent customers for the host city in order to start the event. This includes the potential
outcome, tourism, physical and many more others (Qie, Luo and Herrmann, 2019). It is very
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important to have the legacy in order to have better global events in the global business. One of
the best examples to know about the legacy is the events that are held in Olympic Games. These
are one of the mostly held global events in the different countries. By having the legacy planning
it will distribute and help to earn the hard money according to the wishes of the company. It used
to involve identify, preserving and distributing the wealth in the better manner. By this it helps to
have better global events together in the environment. There is great implication of having the
global event and when the enterprises used to operate in the global market it may encounter some
problems and for such problems that have to implement some strategies to have worldwide
ramifications. It is very important to have the proper details of the global events as without these
event will not able to take place in the environment. There are some negative impact of
conducting the global events is that it used to have price inflation in that particular country,
increase in security and crime, risks of increasing the disease or environmental pollution.
Reviewing the management strategies that will support the responsible event development in
different range of global events
Event management strategies are basically the overall plat in order to hold the particular event.
This includes the tasks and concepts that are required in the global events. As event management
is the fast growing professional area in which the tourists used to form the potential market. It is
very important to have the event strategy as this will include the more detailed plan as everyone
must be known about the event that will be held in the market. There are different management
strategies that will support the responsible event development in the different global events that
is described below:
1. Set the goal and vision: Setting the end goals and pinnacle is the most straitening thing
that is requited to be done in the event. The vision in order to have global event and the
event development is most important (Sufi and Alsulami, 2021). The vision needs always
to be in the minds of the people and this planning helps in proper directing in order to
achieve the better goals.
2. Set the timeline: Before holding the event it is very important to set the timeline and
have development in the global events. By having the event development in the different
range of global events it will help to have growth of that particular event. Scheduling the
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key component it will help to have better event strategy and will complete the tasks on
time.
3. Set the budget: this is another important strategy that must be done before conducting
the event. This makes the event to have better feasibility and by this better people can be
hired to have development in the global events (George, Ray and Kumar, 2019). The
global events must have the better experiences related to budget as it must be closer to the
15% as there may be ups and down in order to held the event.
4. Deciding the target audience: As sometimes deciding the audience is very important as
this helps the global events to achieve their goals and vision. By having the target
audience it will also influence the type of people in order to sponsor and getting the better
talent in the event. By having the better target audience it will have better development in
the global events.
5. Coordination with countries: As the global event are held in the different countries so
the country organizing the event must have the better coordination with the other
countries (Patricola and Wehner, 2018). As people used to come from various other
countries in order to attain the event. This helps them to earn the better profitability and
help that country to grow as well. By organizing the events it helps to attain the
competitive advantages to the different business. .
M1:
The key factors that can influence the structure, development and the organization of the excel
exhibition event centre in the event industry. There are various roles of industry and different
events in the society such as business events, wedding events, music events, dance events and
sports events, etc (Stefani, 2022). it consist the different structure of the event industry such as
management of events, suppliers and its employees of the company to accomplish the goals and
objectives. There are various events as per the size such as community event, hall mark event,
etc. the management of the event is consist the various factors such as marketing, finance,
employees and managers that helps in manage the business event operations which organize by
customers.
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D1:
There are various factors that shaped and influence the event industry such as timing and
locations, objectives of event, event checklist, publicity, publicity, and finance with the budget.
The main factors that affects the event impact weather, available resources and special events
planned as well as roadways that helps in achieve the events which organized by business and
other aspects. There are event management elements such as events infrastructure, events
attendees, event audience, event media and event venues also helps in attract more customers and
satisfy them with better quality services. The event industry is dividing in the various such as
festivals, music concert, sports, exhibitions, corporate seminars and events, etc.
M2:
There are various strategies which can adopt by the event management companies or achieve the
goals and targets to get more audience as well as attract them towards the event. It consist the
marketing event strategies such as blogging, early bird discounts, pre event page, paid promotion
and event email (Smith, Osborn and Vodicka, 2022). The main strategy of event management is
focus on the resources and energy operations as well as ensure that stakeholders, employees,
volunteers must be working towards the same goals and objectives to become succeed the event
management. This strategic management plan helps in define the business direction to achieve
the organization with the realistic objectives with the mission and vision of event. It also helps in
provide the framework for decision making and effective but can be more expensive for business
event management. the strategic process helps in manage the events and coordinate, it in the
better easy to organize the well manner event for satisfy and attract more customers.
D2:
The impact on the global events has the various levels of environments such as climate,
economic changes, and disaster impact on business. There are various environment level that can
affects the business more negatively and it can ruins the whole events so, there are some
strategies which helps in manage the event in more proper manner and business also determine
the strategic management plan for future to manage and deal with the impact of environments
(Chard, Dolf and Dingle, 2020). Business will execute the sustainable environments strategic
management for their business to get the relief from the environments impact because it is most
important for event business to ensuring their safety and protection.
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CONCLUSION
The global event is organized event that generally involve individual from countries that
is around the world. The global event are generally done for the audience it can be of many
types, it may be for earning benefits such as profit or it can be for non -profit purpose in
particular. The above report inspects diversity of global events industry, contain its structure as
well as how it organised with places of various types of the event in the society. Along with this
report also includes some factors that generally affect the development of particular events
industry on local as well as global level and also role of many events in the society. Moreover,
the report estimate that generally shows legacy, impacts and the value of range of the global
event with environment under that operate. Even the report also reviews the strategies related to
the management that is used to funding responsible event development that is all over the global.
Furthermore, the above report critically evaluate management strategies that is used within the
society generally to deliver events. Also, assess impact that global event that having on various
level of environment.
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