Global Events: Diversity, Factors, Evaluation and Management Strategies

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAINBODY....................................................................................................................................3
Diversity in global event industry................................................................................................3
Factors that influence the development of event industry on local and global level...................5
Evaluation which shows the impacts, value and legacy of global events ...................................7
Management strategies to support responsible event development.............................................8
Specific management strategy that is being utilized in Excel London events.............................9
Impacts of global events over different levels of the environment............................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global event refers as organised event which witnessed the large range of audience across
the globe. A event define as the planned occasion which takes place specifically. It is important
to manage all the things to call event as successful (Simons, 2021). Global event intends to
attract the media attention, it organised globally, it helps in driving changes in economy. Thus
events are more important for the development of the society. Excel London an exhibition and
convention centre which is located in royal Docks, East London. It hosted many events which
are consumer, trade and other public or private events. This report will illustrate the diversity in
global event industry along with its organising way and structure, it also covers the factors that
influence the creation of event on local and global level. It further discusses the evaluation that
shows value and legacy of global event and management strategies for the responsible event
development.
MAINBODY
Diversity in global event industry
Global events play a crucial role for economic and social growth, as for the countries
tourism is most important aspect which is usually generated by the mega events, it boosts the
economy. Global event industry is the broad concept which is divided into the segments, sources,
region, it also splits into the music, concerts, occasion, exhibitions, business meetings and others.
Common categories in the events are mega, hallmark, local and community events.
Community events:
Most of the communities organise the event that targets the societal people, it includes
the festivals, special occasion event, mainly happen for the social gathering and for fun and
entertainment. Such event often strengthens the relation among the societal people and rouse
pride in community (Nwobodo, Ngu and Voon, 2020). Thus Excel exhibition centre is looking
for knowing about the current market, they can proceed to organise the event for community so
that they will able to get the support of local people which is good for business opportunities.
Major events:
3

Those events are organising by keeping media interest and these are capable of grabbing
the attention of consumers it also marks number of visitors, which is good for the economy. Such
events can be sport event, in which the event industry need to ensure about ergonomic factors.
Hallmark events:
These event becomes more identified due to its spirit of region, it gains the widespread
recognition. Such events are usually known for its essence of place. It involves the major fairs,
expositions, its primary function is to offer the opportunity to host community.
Mega events:
As per the name suggest such event happen in large size, which generally impacts the
economy and resonate the global media. It involves the global Olympic event, for an example,
football world cup, world fairs.
Thus other events are cultural events, it also come into the category of mega event which
involves the musical concerts, sports annual cultural events, Olympiads. Other events also takes
place which is business event in which the organisation arrange the conference meeting with
their business partners (Celuch, 2021). All these events required a careful implementation of
strategies and involves the rapid services.
Structure of event:
Generally, events are hosted by the event company, they consider all the factors such as
guest safety and better services. All organisation manages their events by their own as to put the
aesthetic and ergonomic stuff according to them to make a successful event. As Excel London
hosted many events such as exhibitions, conference, concerts, wedding events, it is essential to
know who the audiences are which helps in preparing strategies accordingly. Better structure
helps the event industry to put all the things at right place. Such as to know the vendors from
which the raw materials have been purchased, to create the team with their designated task in
order to carry out the task effectively.
Suppliers in events: Widespread of the event industry developing a great opportunity for
everybody, thus many specialist suppliers are available in the market. They directly work with
the events areas by laying out the work for sound production, staging, catering, transport and
others. In such it is essential for the Excel London to contact with range of different vendors for
the raw3 materials, it will help them in price negotiations, so that if the prices on resources goes
high then they can easily shift to their convenient options.