Global Events: Diversity, Factors, Impacts, and Management Strategies

This article discusses the diversity, factors, impacts, and management strategies of global events. It evaluates the key factors that have influenced the development of the event industry and the role of different events within a society. It also reviews management strategies used to support responsible event development for a range of global events.

GLOBAL
EVENTS

Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global events industry and its structure & organising different events within a
given society................................................................................................................................3
Factors that have influenced the development of the events industry on both a local and global
level..............................................................................................................................................4
Evaluation of key factors that have influenced development of the event industry and role of
different events within a society..................................................................................................5
Key factors that have influenced and shaped event industry and their role.................................6
Evaluation of value, impacts and legacy of global events together with environment in which
they operate..................................................................................................................................6
Review management strategies used to support responsible event development for a range of
global events................................................................................................................................8
Specific management strategies used within the events industry to deliver responsible events..9
Critically analysing the impact of global events on different environmental level and
evaluation of strategies to support event development now and into future..............................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The term "global event" refers to occurrences that take place on a worldwide scale. Pop
festivals, cultural events, Olympic events, music festivals, and so on are examples of worldwide
events. Many of these occurrences have a significant impact on the audience and provide
assistance in accomplishing goals. Global events will help the hosting nation learn and expand,
as well as increase tourism sector (Saco and et.al, 2021). The practical running of "ExCel,
London, "an exposition and worldwide conference centre at the Royal Docks, East London, in
the provided environment. Abu Dhabi National Exposition Company operated the relevant
exhibitions centre, which has been in operation since 2000. This study discusses the variety of
the global events sector, including the structure and importance of many sorts of events in
culture. Independent factors that impact the event company's development are identified. For the
creation of a competent event, many management methods are employed. The effect of the
macro environment on judgement in the global events industry can be identified. A SWOT
analysis is used to determine the most important factors for effective planning process.
PART A
Diversity of global events industry and its structure & organising different events within a given
society
Diversity in an organization's workforce is essential because it inspires people to establish
teamwork skills and achieve objectives with efficient resource allocation. In the backdrop of the
global events company's variety conduct practical functioning at “ExCel, London” concentrates
on such variety, which relates to the research of strategic mission and aids in the simplification
of attempts made by individual employees working in the big corporation. Shape, size, and
substance are all factors to consider when grouping occurrences.
On the basis of size
Local and national events - Many towns focus on hosting shows and events to target local
audiences while managing to have fun and amuse them. The primary goal of holding a local or
regional event is to foster a sense of connection and create a sense of belonging (Ranse and et.al,
2021).

Major event: A major event is defined by its size and media attention, as well as its ability to
draw large crowds, media attention, and benefits to society. The fundamental goal of staging a
massive event is to gather a huge number of participants while also presenting them with
financial advantages. For instance, TT events and Northamptonshire have both attracted large
crowds.
The many sorts of occurrences based on their forms are as follows:
Hallmark Events - These are events that are associated with the morality of a community, region,
or city via the acquisition of awareness and information. Furthermore, it is a short-term event
aimed at raising awareness, increasing the revenue of a tourism location, and coordinating the
work. The popularity of such an event is determined by its originality, prestige, or historical era.
The Chelsea Flower Show in the United Kingdom, for example, and the Edinburgh International
Festival in Scotland.
Mega Events: These are large-scale events that influence entire sectors and resonate throughout
the international press. These sorts of events attempt to capture the imagination of an everywhere
throughout audience through the use of media convergence and audience participation. Such
kinds of events have the ability to affect the international media's coverage of whole countries. In
terms of broad participation, Olympic Games and the FIFA World Cup are examples of sports
that meet specific criteria (Dejonckheere and et.al, 2021).
Corporate events: This is a type of event that is arranged by a company and is meant for
employees, clients, investors, or any advertisers. The purpose of the event will usually determine
the sort of crowd that will attend. Seminars are a sort of business event in which a person or a
team of speakers addresses an assembly on a certain topic.
Factors that have influenced the development of the events industry on both a local and global
level
There are a variety of elements which will have an impact on the worldwide advancement
and growth of business. It is critical to recognise those elements in order to expand the event
business in the international economy. The many elements that impact progress in the event
business are discussed in depth below. While interning at ExCel in London, a multitude of
variables affected the growth of the event business, including:

Institutional structure: This component entails the incorporation of an event company's operating
system, which is taken in order to achieve aim and the objectives. In the hospitality sector, an
efficient institutional framework assists in the better running of its activities in the face of
unpredictable business conditions and competitive pressures in a particular operating market
(Johnson, Patrinely and Ye, 2021).
Socio-cultural variables: Each event has a direct socio-cultural affect on people by increasing
entertainment opportunities and encouraging tourists to attend the nation and contribute to
economic growth. This also had a beneficial impact on the event sector, such as the Excel
Exhibition Centre, on a locally and globally level, including such increasing nationalist pride.
Demand and motives for various sorts of events - This element is used to plan various events
based on the market and incentive in order to enhance reader's awareness. This element has had
an impact on local and activities of the country since it raises aspirations and encourages
individuals to take part in activities.
Natural services: The accessibility of the quantity of resources accessible in an industry is
another element that influences the growth determinate of events manufacturing sectors. Such a
business has the ability to control event operations and appeal to people on a local and
worldwide scale. As a result, the accessibility of such resources has an impact on assessing the
development potential of such businesses (Wanyonyi, Njoroge and Otieno, 2021).
Evaluation of key factors that have influenced development of the event industry and role of
different events within a society
There are several factors which influence development, structure and organisation of an
event industry, such factors are discussed underneath:
 Event infrastructure- This is one the factor which creates an impact on the event
industry as it is one the essential element of an event. There are other factors which are
focused through the infrastructure which are core people, talent, structure and concepts.
The infrastructural development can create positive as well as negative impact and this
can also help in enhancing the economic condition.
 Resources- These are the major element which influence event industry as there are
different resources such as financial, human, technological and many others. All these

resources are responsible for creating positive and negative impact on the management of
all resources in effective manner can be helpful in driving opportunities.
An event plays a crucial role in the society, by organizing an event a business and whole
event industry can deliver various social impacts. The role of organizing an event focuses on
community development which will be helpful in enhancing the quality of life, increasing social
and community capital and enhancing the value of community pride. Event is a medium through
which health and wellbeing can be enhanced which can be measured through the long-term
growth and financial savings (Social impacts, 2021). By national and international exposure
through organizing events, this also highlight the human rights which supports in creating new
standards of equal opportunity and changing the perception of general public.
Key factors that have influenced and shaped event industry and their role
Event management uses key assessment managing and assessment to analyses their
effectiveness as they labored to prepare a specific incident. Inspiration, desire, politics,
sociological, and cultural beliefs are all better functioning factors that anyone may employ to
effectively handle things. This has a significant impact on society since it allows student to
discover about the initiatives, goods, companies, and activities for which the event was created.
Along with mention various factors that directly impact on the global events such as:
1. Labor problems: There are a variety of challenges that can impact how well or
ineffectively an event firm's systems running. It is possible to assure approved procedures
in the event business by keeping excellent operational procedures (Kolotouchkina and
et.al, 2021).
2. Political control: The legal rules and policies that existing in the event business are
related to the events company's successful operation. Movements in governmental
entities on a constant schedule can exacerbate the uncertainty in the economic climate
and the management of festivals and events.
Evaluation of value, impacts and legacy of global events together with environment in which
they operate
Global events are organized at international level and such events take on a world-wide
significance. Such events are performed in order to bring change in the world or to inspire

people. Organizing an event at global level can create positive as well as negative impact on the
host, stakeholders and society. In order to analyze the impact of an event, the event organizers
identify and predict the outcomes which will be helpful in determining their variations, develop
improvement strategies and minimize the negative outcomes of event.
As global event can create numerous positive impacts this can involve incline in
international tourism which will result into higher investment and generation of foreign exchange
income (Jones and et.al, 2019). This will be helpful for the development of infrastructure in the
host country, will create various job opportunities and will lead to future growth in international
tourism. Economic benefits, incline in employment opportunities, opportunity for potential
investors, improvement in infrastructure and local facilities, enhanced security and safety and
increased participation opportunities are some of the other outcomes which defines the positive
impact of organizing a global event and how such global event can drive various opportunities
for an individual, for country and for economy as whole.
Some of the negative impacts of global events can be analyzed through price inflation,
security and crime concern, risk of disease pollution and environmental concerns. Travel
inconvenience, incline in price inflation are major factors which are the outcomes of negative
impact of global events related to travelling and tourism. Infrastructural congestion, increase in
local tax, poor management of public funds, short term contract work, limited resources, lack of
sustainability, loss of control over local environment and pollution of nature are some of the
other factors which defines the negative impacts of hosting a global event.
For example, by hosting World Cup such as FIFA which is a global sport event. The
FIFA World Cup creates positive impact on economic expansion and increases the spending
potential of the host country. This also supports in creating short term job opportunity in the
country. Due to hosting events at such a large scale, such events can create an adverse impact
which can be observed through incline in inflation rates due to increased spending potential.
Such situations create disadvantages and adverse situation for people as consumer goods are sold
at higher prices which is quite expensive.
Global events create a legacy which can be assessed through long term investment with the
economy through organizing a global event in the country (Panitz and Glueckler, 2017). This

creates better economic conditions through which economic conditions can be enhanced. Events
create a legacy and a platform where they promote the value of the purpose of event which has
been hosted at destination. For example, the Olympic games were organized in Tokyo which
created a platform for many people to understand the value of sports in the lives. This created the
legacy of different sports in the perception of people which will be helpful in changing their
attitudes and perspective towards the quality of life and living standards. Such events help in
promoting and inspiring through actions and stories behind them which can lead to many
opportunities for people at individual level and for economy as whole.
Review management strategies used to support responsible event development for a range of
global events.
In order to hold a global event, event planners must employ efficient management methods
that allow them to carry out all of the tasks in a systematic way. Supporting the event
necessitates the use of many techniques that aid in the development of the event planner with the
goal of efficiently conducting a worldwide event. There seem to be a variety of reasons to
analyze the event, including generating leads, increasing brand recognition, and improving
business-to-customer relationships (Orthodoxou and et.al, 2021). To carry out an Olympic event,
two management techniques must be used:
• Define your aims and goals: Any event's goals and objectives must be properly defined in order
for it to be well executed. As a result, individuals organise for the event and distribute
responsibilities appropriately. People operate as per guidance and concentrate on SMART
objectives, which successfully evaluate all outcomes in a suitable manner, in order to reach
defined objectives. It also aids in reaching out to more advertisers and attendees on schedule.
• Make a budget: Organizing any event necessitates the creation of a spending plan that will
assist in the appropriate organisation of the event. For example, create a budget for an Olympic
event and follow it to ensure that the all actions are carried out in a methodical way that makes
good use of all assets within a set of parameters. Following a thorough review, the event planner
is expected to take action.
• Benchmarking: This is an excellent approach that has been used for both Olympic and London
Fashion Week activities. Specific requirements with this technique in order to receive all of the

desired results in a set amount of time. This technique is used to get the best possible outcome
for both occurrences (Rampino and Shen, 2021).
• Key performance indicator: This technique is used to detect all economic and non activities in
both occurrences. Only with aid of this technique, they can receive all of their outcomes on
schedule and properly analyze all of actions.
How the Corporate Environmental model will support the legacy of a global event.
Large-scale events can have an influence on persons, businesses, and affected councils, as well
as the ecosystem and nearby activities. As a result, these actions have a detrimental influence on
the environment; thus, use the corporate environment model to protect the memory of
occurrences; alternatively, the planner will face serious issues. This necessitates the
incorporation of community and the environment, which aids in the retention of outside interests.
How the balance score card should be used that will inform the legacy of the event?
A balance score card is a useful management tool that event planners use to assess the efficacy of
a certain event. It is mostly used by businesses to improve various internal business operations
and their outcomes in response to environmental outcomes. Event planners should utilise the
balanced scorecards to assess and offer all relevant guidance to businesses. This measuring
method successfully identifies all areas in which the Olympic event need development. As a
consequence, it aids in the appropriate identification of excessive internal attention on Olympic
events (Lowe, Cuttler and Hansen, 2021).
Specific management strategies used within the events industry to deliver responsible events
Business-related consequences are more prominent in the current context, indicating that
several indications exist. The majority of them are done by implementing lengthy elements in
order to get official company objectives. Positive aspects of company management plan, but at
the other hand, include demonstrating improved economic performance. The local context is
critical in determining the organization development approach for a firm. Furthermore, a
negative consequence connected to business considerations is that anticipated event revenue is
not always correct, which reduces investors' stake in the firm (Taeuber, Choorapoikayil and
Meybohm, 2021).

Critically analysing the impact of global events on different environmental level and evaluation
of strategies to support event development now and into future
Impact of global events on different environmental levels can create an impact on
population, community, ecosystem and biosphere. In order to organize a global event, various
activities are performed, such as- energy consumption, construction, transportation and many
others which are responsible for creating an impact on different environmental spheres. The
outcomes on different level of environment by organizing a global event can be analyzed through
environmental quality, climate action, energy consumption, waste management, water and
transportation services and use of natural capital (Environmental impacts, 2021). The use of such
resources is responsible for influencing environment and the impact of such factors can be
positive as well as negative.
By incorporating social responsibilities strategies, this will provide ability to the business
for ensuring sustainable development in the event industry in current and future conditions (Role
of CSR in development, 2018). The event industry will engage in sustainability, energy, waste
management and environmental policies through which they can sustain and develop the industry
in current and future scenario. Some of the strategies such as partnership with other business,
creating a culture of CSR, sharing stories to inspire can be helpful to encourage individual
interest and encourage actions will be helpful in supporting the develop et in current and future
scenario (CSR in event industry, 2019). By considering different cultures, it will enhance the
value of business and overall industry. The strategies which can be followed by event industry
while organizing a global event can involve- the values of business must be embedded with
corporate responsibilities and this will ensure authenticity of business and their mission.
CONCLUSION
It may be concluded from the preceding data that a variety of factors influence worldwide
event performance. This assistance is helping to increase and improve the hosting state's
financial rate. The advantages that a state receives as a result of successfully holding a
worldwide event in the nation are numerous. There are several sorts of global events that must be
appropriately managed in today's society. The global event industry will be affected by the
macro - environmental factors in both good and inappropriate ways. Furthermore, in order to

respond to occurrences, key contextual phases and their relationships with strategies must be
understood in order to secure a stronger future role.

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