Global Events: Diversity, Factors, Management Strategies and Impact

This report discusses the diversity, factors, management strategies and impact of global events. It evaluates the influence of economic, cultural and social factors on the development of the event industry. It also discusses management strategies that are utilized to provide support responsible event development.

Global events
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAINBODY....................................................................................................................................3
PART - A.........................................................................................................................................3
Discussing diversity of global events along with its structure, organised and place..................3
Evaluating factors that have influence on the development of the event industry on both local
and global event..........................................................................................................................5
Analysing the key factors the influence the development, structure and role of events.............6
Critically evaluating techniques and factors that influence the industry and the role it plays in
the society....................................................................................................................................6
Evaluation that provides the value, impact and legacy of a range of global events together
with the environment in which they operate...............................................................................7
Discussing management strategies that are utilized to provide support responsible event
development................................................................................................................................8
Critical evaluation of specific management strategies across range of global events................9
Critical evaluation of the impact of global events on various levels of environment and
evaluation of responsible event improvement strategies............................................................9
CONCLUSION..............................................................................................................................10
PART - B.......................................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Global events refers to a type of event that is organized at a global event and involves
participation of individuals from different countries in the world. There are various types of large
events that consists of global presence and have the ability to attract media as well as generate
higher level of growth for the economy that host's a global event. In addition to this, many of the
global events provide crucial help in the growth as well as the development of the economy.
Moreover, it helps in gathering a large number of audience to the event that attracts individuals
from various cultural backgrounds which helps in the promotion of a cultural society and helps
instil the element of diversification. The following report will help in determining the diversity
of global events as well as its structure and how it is organized at place. Furthermore, it will
highlight various factors that influence the overall growth of global events at both national as
well as international levels. In addition to this, the report will evaluate the values, impact and
legacy of the various global events. At last , it will evaluate management strategies that are
effectively used in order to provide support to the development of event based on a range.
MAINBODY
PART - A
Discussing diversity of global events along with its structure, organised and place.
There are several global events that are crucial for the development of the industry as
well as the market. The market attains growth through execution of diversified range of events
and mainly consists of corporate, educational along with sport and entertainment factors. Dome
of these global events are elaborated below:
Mega events:
This type of event is organized at a massive scale and requires large area of space in
order to accommodate large number of audience from the world. These events help in providing
massive support to the growth as well as development of an economy and helps in attaining
structured growth relative to the market (Beckett et. al., 2021). The mega events are organized
and establish completive bidding relative to different countries and involves crucial element for
growth such as sponsors, participation of countries as well as customers. The FIFA World cup is
ones such mega event that helps in positively influencing different sectors and growth of
economy
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Structure of the event:
The mega events are organized at the global level that consist of industry suppliers in
order to gain vital assistance in the market. In addition to this the large and complex industry
with a wide range of suppliers important for the structure of the mega events as it helps in
developing strong integral aspects (Bolton and Kacperczyk., 2021).
Organizing of the event:
The mega events are organized on the bases of the event industry and function upon
managing its activities through competitive bidding.
Society placement:
The mega events help provide vital support to the the society and in the development of
work as well as management of the society. These events help in promotion of cultural
diversification and helps instil variety of cultures at a single place.
Hall mark events:
These events help a host county to develop sense of price as it consists of expositions,
culture as well as sport events at the global level. These events are organized on periodic bases or
on special occasions. These events are effective in spreading awareness as well as increasing the
profitability of the tourism sector (Dedusenko., 2019).
Structure of the event:
There are various types of events that are utilized in organizing and execution of plans.
The events that are stage as well as hosted at these events are highly valuable in attaining growth
as well as success for the overall project. The Hall mark events are based on event management
organization that consist of professional groups and individuals that makes the structure for their
clients.
Organizing of the event:
The overall events is organized on the bases of global levels in order to attract a large
number of audience. The events are organized by industries such as the organising of Chelsea
Flower by the Royal Horticulture society.
Society placement:
The events help provide contribution to the society that helps in its growth and
developments. The overall events consists of managing process that involves particular
destination and helps in diversification of global culture through different platforms.
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Evaluating factors that have influence on the development of the event industry on both local and
global event.
The different events around the world are effectively organized by various counties in
order to attain vital support to enhance its economic growth. There are various factors that have a
major influence relative to global and local events. These various events are influenced by
factors that consist of social environmental, employments along with technology and others that
impact the growth and development of the host as well as other countries. The various influential
factors are elaborated below:
Economic factor:
This factor has a massive impact on the different types of events within the industry at the
global levels. It consist of various elements that affect the national level and are based on
travelling cost, international level team along with better audience which requires high amount of
travelling cost. Although, the economic factors has a positive impact on the global event as well
through increased participation of different countries along with a wider reach related to the
audience. This allows it to play a positive role in the society (Dey et. al., 2021).
Market demand:
This is a crucial factors and has a direct impact on the overall event industry at both
global and local levels. Relative to hall mark and mega events the house county is able to gain a
large amount of market demand that helps in the development of effective knowledge and
establishing a positive impact on the local and specifies audience. Although these events have a
major impact at the international levels and help in enhancing the demand within the market.
Cultural factor:
This factor influences the event industry at the global levels through events such as the
mega events that work effectively in managing the overall participative growth through a base
audience and helps establish cultural interactions. The primary objective of cultural events is to
attract large audiences from various culture and develop positive interaction among them which
allow it have a beneficial impact at the international level (Fernandez-Gavilanes and et. al.,
2019).
Impact of social media:
The overall increase in the social media platforms has had a positive impact within the
event industry as it allows it to attain high level of growth in the market. The utilization social
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media has enables the event industry to provide its audience with effective information and
develop attractive presentation in order to increase participation at the events. The social media
positively influences the event industry at the national as well as international levels. In addition
to this it allows the event industry to showcase the cultural aspect of the event at the global level
at an optimal level.
Analysing the key factors the influence the development, structure and role of events.
The events that are organized at the global level provide essential support in promoting
the culture and growth of economy. This allows it to have a greater influences on the large
numbers of audience and affects the tourism industry at different platforms. There are several
types of events that were discussed above and utilize different structures as well as their place
within the society. Such as the Hall mark events that is managed by companies in order to work
effectively and manage all the activities at the global level in order to attain growth and
developments (Gillett and Tennent., 2021). In addition to this, the overall role of the events in the
society is bases on the utilization of major evens that take place in host communities in order to
generate interest. It focuses on developing a relationship within the media and the people of the
country. Furthermore, these events are developed in order to have a wider impact on the sense of
price related to their community and economic job creation.
Critically evaluating techniques and factors that influence the industry and the role it plays in the
society.
The global events are differently organized in order to attract a large number of audience
in an effective manner and involve different factors. These kinds of events are mainly developed
in order to have a positive impact on the global economy relative to growth and future
development (Goldman et. al., 2021). The various global events utilized several techniques in
order to influence major impact that are related to economical, technical as well as social and
other factors. The various types of events have a major roles in the overall growth of society
through cultural interaction and destination promotion. Furthermore, for successful growth the
particular events focuses on considering these factors in the market.
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Evaluation that provides the value, impact and legacy of a range of global events together with
the environment in which they operate.
The overall value and the impact of global events are based on global level platform. It
consists of various factors that help an organization at the global levels in order to develops
value, impact as well as legacy of the events. These are elaborated below:
Mega-events:
These types of events are based on work and managing a large scale events that leads to
organisational growth as well as development of the nation through promotion. It is related to
working effectively and managing the massive impact relative to size, media and platform
relative to different sectors around the world (Xiaojing et. al., 2021).
Value:
The value of the mega events is based on increasing the profiles as well as having long
term investment that generate enthusiasm in the society. In addition to this, it is associates with
working effectively and managing various activities in order to have success (Horne., 2021).
Impact:
Majority of the mega events such as FIFA World Cup have the ability to have both
positive as well as negative impacts. The mega events help the community to have intercultural
interaction that allows in social upliftment. In addition to this, the mega events prove a massive
impact through attraction of large number of audience at both national and international level
which greatly impacts the economy.
Legacy:
It is related to effective working as well as management in order to attain strong and
positive events that will provide structured growth. In addition to this, it helps in analysing the
overall work at the global level and manages the perspective at different types of mega events
(Jones., 2020).
Hall Mark events:
The hallmark events are bases of establishing an identify of a town, city or a region in a
creative manner. These events are essential in order to promote a particular destination by
enhancing its awareness among the audience as well provide them information about the specific
place.
Value:
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Relative to value of the events in hall market, it consists of effective strategies that helps
in enhancing values of the event through proportional elements that make the particular
destination attractive and helps in the generation of huge revenues. In addition to this, it allows in
providing the community with immense pride and develop intercultural relation with the local
community. This makes a strong impact of the value of hall mark as it contributes to the
development and growth of the local community (Kaimowitz., 2021).
Impact:
The hall mark events play a crucial role at both national and international levels by
developing a huge impact on the visitors through cultural interaction. The mentioned events are
extremely helpful in promoting the impact of culture in order to attract large number of audience.
Legacy:
The legacy of the hall mark event helps in providing necessary growth as well as
influence relative to the behaviours of others as it helps in development of self-esteem within the
host and participative countries.
Discussing management strategies that are utilized to provide support responsible event
development.
In order to attain effective planning along with establishing set goals and objective it is
crucial for an organization to use management strategies. It allows the organization to enhance
its overall performance as well as productivity in business operations. I addition to this, the
marketing strategy within an organization allows it to introduce creativity in its operations as
well as develop an efficient marketing budget (McGillivray., 2019).. Furthermore, it allows
assistance in planning the nature of products and services in order to attract customers. The
global event function at a large scale and consist of a large audience as well. This makes it
crucial for the industry in global events to have a structured management strategy that will
ensure the success of the events of an organization. There are various strategies that can be
utilise in the global event industry some are mentioned below:
Community perception:
It is a vital management strategy that can be utilized by the industry as it allows in
conducting surveys of the community and determine their overall perspective regarding the event
being organized. Though this the organizer will be able to determine the overall support of the
community which is essential in order to have a successful event. An example of this can be the
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Australian open tennis tournament in 2003 that conducted a survey in order to understand how
the local community felt about the event being organized.
Role of government:
It is important for an event industry to gain the vital support from the government
authorities when hosting an events as they play a major role in its success. It has a huge impact
on global events as it involves social, cultural and sporting importance for a country. This makes
it crucial to have support of the ruling government as it ensures the success of the event (Pal et.
al., 2021).
Analysing economic impact:
This strategy is vital for effective management within the event industry as well as the
development of global events as it analyses the economic impact of the event. This strategy is
highly valuable for the event industry as it helps in determine key variables that can influence the
overall economic impact of the event such as the necessary funds required for the event to be
successful. In addition to this, it provide the organizer with essential detail related to the return
on investment and how the funds will be utilized (Urso,Storti and Reid., 2021).
Critical evaluation of specific management strategies across range of global events.
The management strategies pay an essential role for an organization in developing goals
and objective in a structured and systematic manner. The management strategies help provide
support that ensures the the organized events are effective as well as efficient in their operations.
There are various management strategies that can be utilized within the industry and help in the
development of global events (Parent and Ruetsch., 2020).The strategies such as community
perspective can enable the industry to gain useful understanding based on the community of the
host county as it will ensure the success of the events. In addition to this, the strategy such as role
of the government and its economic impact provide essential support to understand the role of
the government of the host county as well as the economic impact of the event on the economy.
Through the utilization of these management strategies in the event industry will be able to
ensure that the organized event is successful and lead to growth as well as development.
Critical evaluation of the impact of global events on various levels of environment and
evaluation of responsible event improvement strategies.
The events held at global level are organizers at a huge scale and attract large number of
audience from both the international and domestic market. The various types of events such as
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Hallmarks and mega events have a major impact on influencing the perspective of the
community on the bases of culture. In addition to this, the social and cultural aspects influence
the participation within the events as well as the community where the events is organized. The
massive global events help in gaining assistance as it helps in promotion the destination of the
events and helps the community to have intercultural interaction (Pinkerton and Rom. Eds.,
2021). There are various strategies that can be uses within the event industry in order to analyses
the perspective of the host community as well as understand the overall impact of economy
related to it key role in the government of the host country. It is essential for the event industry to
focus on these various factors as they have major influence over its operations.
CONCLUSION
From the above report it has been concluded that, the events organized at the global
levels help a host county to ensure it is able to attain high level of economic growth as well as
have a positive social impact within its community through cultural interaction. The events
allows the host county to attract a large audience from around the world that enables it to have
the opportunity to enhance its current economic condition. The report was effective in
highlighting the various types of global events such as Hall mark and mega events which provide
the understating related to the structure and how they function. In addition to this, it helps in
providing an understanding related to the market demand, economic factors along with culture
and how they play a vital roles within the event industry. Furthermore, the report was bale to
highlight the importance of management strategies that can be utilized for event development
that need to be considered for community perspective as well as to understand the role of the
governments.
PART - B
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