Global Events: Diversity, Factors, Management Strategies and Impacts

GLOBAL
EVENTS

Table of Contents
PART A...........................................................................................................................................3
INTRODUCTION.........................................................................................................................3
TASK..............................................................................................................................................3
Determine the diversity of global event industry, its structure and how it is organized along
with different types of events within our society.........................................................................3
Determine factors which influence development of events industry on local and global level. .4
Evaluation of key factors which influence development, structure and organization of events
industry and role of different events within our society..............................................................6
Critical evaluation of key factors which influence and shape event industry and role they play
in society......................................................................................................................................8
Evaluation which depicts value, impacts and legacy of range of global events together within
environment in which they operate..............................................................................................8
Management strategies used to support event development across range of global events........9
Evaluation of specific management strategies used within event industry to deliver responsible
events and how they have recently developed.............................................................................9
Critical analysis of impact of global events on different levels of environment and evaluation
of strategies followed by industry to support responsible event development now and in future
...................................................................................................................................................10
CONCLUSION............................................................................................................................10
REFERENCES............................................................................................................................11

PART A
INTRODUCTION
Event management is the application of project management to the creation and
development of small or large scale personal or corporate events which can be related to
conferences, weddings, formal party, ceremonies, concerts or conventions. In other words, event
management is an activity which oversees all logistics leading up to and during an event (What Is
Event Management, 2020). This can involve functions from large scale events to small scale
events where various activities are followed in order to perform or manage a successful event.
Global event is an organized event which involves people from different countries around the
globe. Such events run at global level and catches eye of numerous people and attention from
media. ExCel is an exhibition and international convention center in Royal Docks, London
which was started in 2000. The purpose of the study is to understand the concepts and diversity
of event management and global events managed through hospitality industry. The project will
be helpful in enhancing knowledge about hospitality management with the help of analyzing
different types of events which can be hosted by an organisation and what factors are responsible
for influencing the development of event industry at local and global level. This project will also
define values and legacy of different global events and management strategies which can be
supported for effective even development.
TASK
Determine the diversity of global event industry, its structure and how it is organized along with
different types of events within our society
Events refers to public gathering of populace art at a determined time and place. The
growth of global event industry has been increased due to high frequency of corporate meetings
inductions conferences exhibitions music concerts and other events. As multidimensional events
have been organized and such events are key drivers of global event market. Event can be
defined as public gathering for purpose of celebration education reunion or marketing (Outlook
on Event Industry, 2021). Any event can be classified on the basis of their size, text or context.
Events can be further classified into three categories, which are- private, corporate and charity
events whereas, in order to meet the pace of change in environment, events are now also

organized through online platforms which are called as virtual events. The types of events are
further discussed below:
Private Event-Private events are private gathering which is limited to members in guest
of a family, organization or a club. Such events are not open to general public and food is
provided without compensation. Private event involves- wedding, birthday parties, festival
gathering and school functions. Some of the private events are discussed below:
 Festivals: Festivals are private events and are organized series of events which can be
music festival or food festival where numerous people can gather at one place at a time.
Corporate Event- Corporate events are form of events or social activities which is
organized by or funded by business entity. Such events can be organized through seminars,
conferences, meetings, product launch, business dinners and etc. Some of the corporate events
are discussed underneath:
 Seminars: Seminar is a corporate event which is organized with specific target audience
which aims to convey highly relevant information (Types of Events, 2021). Such events
can be organized in community space in business premises in self or via online platforms.
Charity Event- Charity event for fundraising events is nonprofit event which are
organized with the purpose of charitable fundraising in order to raise money for a cause, charity
or nonprofit group or organisation. Charity events can range from society balls, sports event,
charitable auctions and other events. Some of the charity events are discussed underneath:
 Auction: Auctions are type of fundraising events where people can bid on the items and
hosting party can earn higher prices from selling products through bidding.
Determine factors which influence development of events industry on local and global level
According to the report, a thorough future analysis on megatrends influencing the events
sector was just published. By 2030, it will have outlined changes, selected megatrends, and their
influence on events and conventions (Babcock and et.al, 2015). Globalization is one trend that is
expected to have a significant impact on and challenge the events sector in the medium future.
While globalization will boost worldwide rivalry, particularly with rising markets such as the
BRICS, it will also produce extra demand from individuals in those areas with a new sort of

GLOBAL EVENT
1

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.....................3
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes........................................................................5
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society..............5
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society.........................................................................5
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.................................................................6
Review management strategies used to support responsible event development, across a range
of global events............................................................................................................................7
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events.................................................................................................................8
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry.................................................................................8
PART 2 (LO3 & LO4).....................................................................................................................9
Covered in PPT............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Global event means to organize any event, conference and function in different country and
people participates to show their talent and skills. To increase the image and economic condition
there is need to formulates planning and organise some corporate events where people could
contribute and helps to develop the country position. In other words, global event is a field of
management that deals with conference, festivals and events that create awareness and manage
each functions (Bama, and Tichaawa, 2019). The event management is responsible for creating
best experience possible for guest, stakeholders and viewers that can to develop business
performance. The current report is based on Excel, London that is an exhibition and international
convention centre in the Royal Docks, East London. It hosted number of consumer and trade,
private and public, concerts, conferences and weddings that can influences number of people and
manage functions. The Edinburgh International Festival in Scotland, where it has impacted on
economy of specific country and people. The event manager of such centre would allocate the
work between team members and make efforts to complete task. The report covers range of
global event industry, factors that influenced event industry development of event industry,
techniques, management strategies, level of environment and others.
PART 1
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
Event is defined as organising a special event that relates to sports, function, wedding,
brand exhibition and product /services launch by organization for the purpose of creating
awareness and managing higher performance. The classification of event according to size and
scale is defined below:
On the basis of Size
Local and community events – This means many communities focuses on host of
festivals and event to targeting local audience by continuing fun and entertainment. The main
purpose behind hosting local or community event is increase a feeling of belonging and creating
a sense of place (Ghotbi, and Quan, 2019).
Major event – The basis of major event is scale and media interest that is capable of
attracting visitor’s numbers, media coverage and social benefits. The main purpose of organizing
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major event is to attracts the large number of people and providing them economic benefits. For
example, TT races and Silverstone that hosted for attracting people.
The different types of events on the basis of forms are as explained:
Hallmark Events – This termed to those events who are so identified with ethics of a
town, region and city by gaining knowledge and awareness. Moreover, it is time duration event
organised for the purpose of enhancing awareness, profitability of tourism destination and
managing activities. The success of such event depends on uniqueness, status, or time period that
create interest. For instance, The Chelsea Flower Show in UK, and Edinburgh International
Festival in Scotland (El Baz, and Kassem, 2020).
Mega Events – This could be explained as events that are large in size and affect whole
economies and reverberate in global media. This event generally organized by following
competitive bidding in a country and managing all functions. For examples, Olympic games,
FIFA World Cup and World Fairs that are organised by investing amount more than 1 million
visits (ASTARI, 2019).
Event based form and content – This event is formed on the basis of content and form.
The form event involves cultural event, including festival and concerts. These events have grown
out insights of people and manage functions.
Business events – This events are organized by companies for the purpose of promoting
their products and improving brand image. This involves exhibitions, conferences, meetings, and
corporate events that can help to develop the understanding and managing all activities.
The structure and component of event industry is:
Event organization: Event staged by organizations such as BBC that hosted Good Food
Shows by using BBC Haymarket Exhibitions or ITMA2003.
Event management company: Some organization are professional group that organise
events on basis of contract and their clients. For example, Tesla contract to manager for
launching new product that would help to increase customer base.
Suppliers: Specialist suppliers are those businesses, focused over growth of large
industries. This provides different products and services to required people (Kampmann, Müller,
Vorsmann, Weise, and Kierfeld, 2021).
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