Global Events: Understanding the Diversity and Management Strategies

This report explores the diversity and management strategies of global events like world cups, traditional festivals, Olympics, seminars, and workshops. It discusses how these events impact the economy, society, and environment. It also delves into the values, impacts, and legacy of global events. The report highlights the importance of events in building business relationships, increasing reputation, and bringing people together. It also emphasizes the economic, social, and cultural impacts of global events and their role in promoting global cooperation.

Global Events

Table of Contents
Global Events...............................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Studying the diversity of the global event's industry, including its structure and how it is
organized, together with the place of different types of events within our society.........................3
Understanding the management strategies that used to support the development of the global
events...........................................................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
An organized function which involve people from various countries and
states throughout the world which gives opportunity to excite the
development and extension. The arrangement of global events such as world
cups, traditional festivals, Olympics, seminars and workshops. This planning
seek to check the events and boost the local development which are utilized
for long-term investments, increase tourism, economy and also encourage
community development(Alizadeh-Choobari, 2017). These events improve
the economic growth and create impact on the development to generate
long term benefits.
In this era, digital world is at fingertips and its possible to lose the
consumers from mass communication. Events are the best way to
collaborate with people and build trust from which people can serve the best
brand engagement. In this report will understand the current market
situation and how people are capable to defeat this market as business
opportunity.
MAIN BODY
Studying the diversity of the global event's industry, including its structure and how it is
organized, together with the place of different types of events within our society.
Diversity is applicable for gathering of people as meetings and event
industry for numerous reasons and should be enhanced while arranging an
effective function activity. The purpose of organizing an event is increase in
business profits, entertainment and other community causes. Majorly
conferences, exhibitions, concerts, promotion, cultural functions and sports
performance gathering are included in this global events. The work includes
planning and management for a function which require a great number of
people(Zhang and et.al, 2019).
Team is important model in each department as they are the one who
contribute their knowledge and efforts to expertise a business or event.
Working with a team helps to manage and conduct the entire activity in ease

which cannot crate a false comments in a society. This process will help
people to grow in different sectors and can give a proper result which can
also create an example for other event members to learn from this.
Occasions are conducted at different places and obvious for different
reasons(Teixeira, 2020). There are various kinds of events which are
organized in the world. It can be of different sectors including cultural
regional, business operations, concerts, festivals, sports events, conferences,
weddings and many more activities. These functions can be held on both
levels at international or even at community level which increase the rate of
economy in universe. These events can take place at internationally
nationally and even at local places from which it will create a huge gathering
of people and make economy at stable position. Focusing on the concept of
types of events lets discuss it and how it should create an impact on society
at worldwide.
 Mega Events : Today, this event is creating a major impact on the
local cities and communities in developing the society. It includes both
internationally and domestic attendees in a function. These events
have been covered with international media and global profile.
Organizing the mega events improves the economical values and built
various communication at business level. This event has been
arranged by the different countries people which gives a social
opportunity beyond everyday experience(Jianhua, and et.al, 2018.). It
can be considered as organizing the Olympics, it is one of the best
sketch of a mega event.
 Major Events : These events are organized at both international and
national level. Major events attracts people in excess of 200. These
events do coverage of media improves sociality in the society. It also
entertains and provide benefits at same level. It includes concerts,
parties and large exhibition. Along with this it also increases the
benefits at economic benefits such as Magic Las Vegas, Rugby world
cup, Tex-world, FIFA world cup, Tall ship races and many more.

 Hallmark Events: Group of people gathered for celebrating and
following the religious or cultural duties. It includes traditional dance,
arts, singing and majorly fairs. It increases the tourism at market place
from which it affects the local people income. These events also have
been conducted as per their religious duties which they follow for
example Tour de France, Oktoberfest, LA Tomatin, Carnival in Rio, Art
Deco Weekend and WOMAD.
 Local Events : In this event, it does not attract or include international
attendees(Jianhua, and et.al, 2018). This creates a benefit for local
areas as mostly to city or town in which they are situated. It means
athletic contest, carnivals or exterior events that held on any property
of own or control by city people. These functions are not covered with
huge number of people and only includes counted people in an area
such as Newtown festival and marathons.
Today, the world is more connected than previous era. The concept of
organization of events at global level is to helps in communicating with many
people at various places, know about their culture along with this, it also
benefits the economical and social growth throughout the world. These
occasion create a change for global, national, environmentally and political
changes as well as economical(Di Vita, S., 2018.). It improves the trade,
commerce and development in many industries. Socially it helps people to
interact with other belonging people which can lead a particular at healthy
level. Let's discuss the different factors that influenced the development of
the event industries on both local and global level.
Millions of conferences and meetings are constructed by professionals
throughout the world. Business is rapidly increasing globally by international
events which gives opportunity to meet up. In regard to this there are some
the factors that have influenced the development of the event's industry on
both a local and global level. Everyone knows that international market can
be evaporated, with politics and by holding ability to affect the commodity
and stocks. These global events create an impact at politic level. Politic

events are the most powerful impact for market as well as for economy.
Performing a single election causes a cranky currency and change in
ideology of an individual.
A sudden election lead to difficulty in commodities and economy.
These events affect the economy at global level(Duan, and et.al, 2021.).
Organizing the functions needs more arrangement and equipments like
coverage of media. Performing at international level lead to appropriate
interactions between people of worldwide which improves the social and
business conferences. From this, it will promote the organization identity
which can help them to spread over world-wide. People visit the events
which obviously makes a huge amount of profit and economy from this it can
help them in their business. Media covers the entire structure and gives
opportunity to promote their brand, city and country.
This event can be a strategy for growing and developing the business
administration at different sectors. In addition, it also effects on the
environmental changes by performing an event at global sector. Places need
to reconstruct which requires money to give a fine structure. By gaining the
money from the people from various countries help to restructure the
buildings and work on the environment development(Mordechai, 2018.). On
the other hand, local developments can be done by local areas majorly cities
and towns. Basic reason of conducted an event is involvement and
engagement among many people.
Whatever the type of event it includes the appropriate focus on the
communities and facilitate the awareness in a region. Performing a huge
event makes local communities people more terrific and stressed with low
economical services. These events are not held at big level and it also not
ensure the media coverage throughout the society. Small and local events
can be held at small level and make an independent business strategy
without any stress and big responsibility on head. Events can be organized
by group of people of different occupation and can work together to organize

an event. These functions require only small space to conduct it for example
a cafe, restaurant and a hotel with providing catering and refreshments.
As per their culture and traditions they attract people to involve at
their occasion which increase the tourism in their local areas. Organizing
such events boot the economy at local level. It is the kind of income source
for local people. Cultural and festival events also promote the business of
local people as when visitors go back at their place they talk about the fun
and experience of the stay place, food and beverages(Rust, 2018.). It is a
type of free marketing process for them to spread their brand and services
widely. Planning and organizing festivals includes the number of people
which makes a social benefit. It is the best opportunity to improve and
engage with the community level.
It builds a good feeling and increase the knowledge about the
traditions and rituals happened in the area such as Notting hill carnival,
Buxton festival, Brighton festival and Glastonbury music festival. What so
ever the festivals and events are organized it is determinate that it creases a
huge knowledge about these activities. Some events create an awareness in
people so that it will help them in the future. This educational experience
helps visitors to connect with the area, culture and customs. According to the
study, 83 percent of visitors said that they were so much satisfied with their
plan and events of an area. Along with this, it creates a social belief in people
and make their relationship stronger within a community sector.
Understanding the management strategies that used to support the
development of the global events
Connections are the main ingredient of holding the gathering together
which improves the skill and collective knowledge. As these activities are
constructing it makes an employment to people. For managing the events it
requires more labour and more people to look out the arrangements. It
basically takes a great time and effort from numerous people to organize an
event. Organizing an event is essential and valued in a society as this will
helps in following ways:

Business Relationship : This built a connection between the various
people. Gathering in such events as conferences and meeting over the world
or even at local level increase the chance of getting collaborated with
different business tycoons. This makes a good relation among people and
built business partnerships which will increase the revenue and growth with
multiple ideologies and knowledge. It also creates an opportunity to convert
clients into company advocates and engage with the industry and local
community.
Increase Reputation : Events are the necessary factor of the marketing
society. Attending such events can lead people to make their reputation and
structure of their organization. Behaviour among people display the
communication skills and respect towards an individual. This shows the
impression among people and it increases the repudiation in a society.
Brings People Together : It is the basic reason to plan an event. This act
makes people closer as now it is a digital period. People won't get time to
celebrate and make a healthy collaboration with the people. Everyone is
tackle in their business and work(Gillett and Tennent, 2021.). Conducting an
event is the best way to communicate with people and make an appropriate
understanding and relation between them.
Saving Economy and Time : Meeting people at different places effects on
time and money both. It will build the accurate conversation with benefit of
covering the time management. Gathering at particular place in such events
can save the money and time of an individual.
The global events are organized with the aim of integrating the
economies of the world. Therefore, these events has certain values, impacts
over the environment under which the operates. (Lundberg, 2017). And
along with this, they leave a legacy over the mind of the people. In order to
understand this with clearance here are the types of values, impacts and
legacy of the global events:
Impacts of the global events:

The global events are organized at the global level and there are large
number of people involve in the events. These events provide various
impacts over the environment. And those impacts are:
Economic impacts- The global events such as, world cup, Olympics has a
high level of buzz in the mind of the people. Large number of people from
the different countries waits for these events. And when the events
organized, then they become the part of those events. (Flew and Suzor,
2019). These leads to generate the large amount of profit for that country in
which the event is organized. Along with this, large amount of expenditure
has also been made upon these events in order to make them more
attractive.
Social impacts- The global events enables the people to make interaction
with each other. The events put a positive effect over the social diversity in
the environment. These events provide a power in terms of mobilizing the
people and enables them to create the greater impact on their lives.
Cultural impacts- This impact by the global events added glory in the
events. The international level events provides a platform to different
countries in terms of showing their culture. For example: In globally sports
event, those countries who won, the national anthem of that country has
been played after just their winning. This is how, the global events influences
the culture of the different countries.
Global cooperation- These events leads to increase the global cooperation
between the counties. (Roche, 2017). The people cooperate with each other
in order to experience the event. This leads to create the better
7understanding between the different economies. Thus, as a result, the
global cooperation has increased.
Legacy of the global events
The legacy of the global events refers to all the planned, unplanned, positive
and negative effects that has been created under the event and lasts longer
in the mind of the people. It can be positive and negative as well. For
example: Mega sports events provides platform to the different nations in

order to participate in the events. (Wenner and Billings, 2017). The sports
events involves large number of people that contains different social values.
And these events enables the participants to leave their legacy over the
mind of the people. The FIFA WORLD CUP final is one of the biggest sport
event that leaves a long-lasting effect over the people. The legacy from
these events creates an urge if these events in the mind of the people.
Management strategies refers to those strategies that are used in
order to perform the planning and organizing steps for the events. This has
been done in order to make events more effective. The perfect planning of
the events leads to perform each and every task of the event in perfect
manner. The event management team is accountable for implementing the
management strategies. Here are the management strategies that are used
in the establishment of the global events:
Set clear objectives- This is the first and the most important step under
the event management strategy. The goal should be clear in the mind of the
event team. So, the members of the team can work towards that goal. The
clear goal in the mind results in setting the plans in the relation of the global
event.
Establish the budget- This involves determining the finance that is
required in the establishment of the event. Global events contains the
different types and size of events in it. And for all those events there is
different budget structure is needed. (Kolyasnikov and Kelchevskaya, 2020).
For example: mega events are the larger events. For that event the large
budget is required and on the other hand, the major events are small-in-size
than the mega events. Therefore, the budget is less. The finance of the event
is depends upon the type of the events.
Build your team- Building the event team in order to perform the task is
mandatory. The global events contain number of task in this, it is important
to assign the task to the different members. So, individually different
members can perform their task and collectively the final goal of the event
can be achieved.

Develop event branding- In terms of making event popular, the
promotional activities are needed. This helps in making public aware about
the event. And especially, the global events has to perform this promotional
activity in order to attract the large number of the people. Developing the
brand for the event results in increasing the value of the events.
Plan the programme- It involves the time of the event. Under this it has
been decides that how last the event will exist. And according to that, the
resources has been acquired. (Lasserre, 2017). For example: global events
such as music concert are of one day and events such as, Olympics has been
managed for more number of days. Therefore, planning of the programme
helps in managing the activities of the event for all days till the event exist.
Sponsorship- The global events are incomplete without having the
sponsorship. This element help in increasing the value of the events. This
refers to supporting the event by the famous company or famous person.
Sponsorship provides financial support to the events. As a result, more
finance has been allocated for the establishment of the events.
CONCLUSION
In this above report, it has been discussed that organization of events
at local or global level plays a major role in political, environmental and
business society. There is an understanding of these events is to make and
improve the growth and development throughout the universe. It provides
an opportunity to grow and establish their organization in society. There are
different kinds of events at local and global level which describes the
importance of performing an event locally or globally.
In this study, it is examined that there are various management
strategies along with how they managed the events at successful level.
Every department have its positive and negative impacts in society. This
report will guide to manage and plan the events and understand the value of
this industry. In the end it has been concluded that events helps to improve

the economy as well as at social level in development throughout the
planetary.
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