Global Events: Diversity, Structure, and Impact on Society

This report evaluates the diversity and structure of the global events industry, the factors that have influenced its development, and the strategies used to manage it. It also assesses the impact of global events on society and the environment, and discusses the legacy and value of these events.

Global Events

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Assess the global events industry diversity which include its structure and in which manner
they have organised with place of dissimilar kinds of events within their society ...............3
Describe about the cause which have influenced the event industry development on both
local and global level .............................................................................................................5
Evaluate the main factors which have influenced the structure, development and organisation
of the event industry...............................................................................................................6
With support of techniques of evaluation of critical nature, show the main factors which has
shaped and influenced the industry of event and the role played in the society ..................7
Management strategies utilised to support development of event into responsible terms across
the scope of global events .....................................................................................................9
Evaluate the effect into critical terms that events at global level have on dissimilar
environment levels and assess the plan of action utilised by the commercial enterprise into
context of future and present spectrum................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Events at global level refers to they are of the shorter period of time which have the reach
at global level. These types of events also need significant public investment and likewise have
an effect on the created environment and population. These global events have a significance at
the micro and macro level as they permit for more than engaging experience with audience that
leaves a permanent effect on their consumers(Awadalla and et.al., 2020). The report basically
consist of about the global events industry diversity along with its structure and factors that have
an effect on the event industry development. The report also consist of the factors which have
influenced the structure, development and organisation of event industry. Moreover, the report
will cover discussion about the strategies of management which has been used within the event
industry.
MAIN BODY
Assess the global events industry diversity which include its structure and in which manner they
have organised with place of dissimilar kinds of events within their society
Global diversity refers to the span of differences that explain about the composition of
group of more than two people in a multi-national and cultural context. Industry of Global event
growth is mainly driven by the corporate meetings, upsurge in the frequency of inductions, music
concerts, exhibitions, conferences and sport events. Events are basically created for the purpose
of face to face experience of business, prospects and for creating value instead of selling.
Global events Structure: Global Events are generally staged or hosted by the
organisation of event that may be event specified bodies like Harrogate international festival
Glastonbury Festival of Contemporary Performing Arts. The industry of global event basically
follows the structure of matrix nature and also there is diverse product services and lines within
this kind of structure(Bertelsen and Rio., 2019).Within industry of event there are teams of
specialised nature like good shows of BBC that have been organised by the exhibitions of ITMA
2003 within the NEC group or BBC Hay Market.
Industry event arrangement: Industry event has to organise themselves in a form of
structured manner which has been explained into the following way:
Suppliers of Event industry : The growth of a analysable and large industry has
led in the direction of wide range of suppliers who are specialist. Suppliers have work into the

context of related areas of event like staging, sound production,audio-visual production and
lighting.
Management of venue: It basically refers to certain parameters which include
component of event management whether as the role of servicing of clients of events or
marketing of venue (de Bruijn and et.al., 2019). There are many venues like historical houses
galleries, museums, libraries, theatres and universities create additional revenue through
recruiting their installation for corporate events and functions. There are certain venues
examples which include Alton towers report , London eye.
Global Events are basically defined reported to the size and scale and here are certain
ordinary classes which include major events, mega events, local community events and hallmark
events. There are various types of case which have been unionized at the level of global and
which has been categorised on the size basis.
Events at Local level: These are the events that are targeted for local audiences and arranged
mainly for fun, entertainment value and at social level.
Events at Major level: These are the events are those kind of function where crowd is of greater
than two hundred people. For instance, exhibitions and concerts.
Events of Hall mark nature : These are the events that are arranged in a specific culture or
place and also there is pride of sense of strong nature. For instance, expositions, exhibitions,
major fairs and carnival.
Events of Mega level: These are the events which are arranged on the larger level which they
affect economies of whole nature and also grasp the focus of media as well. For instance,
Olympic Games, FIFA World Cup.
There are certain kind of events that are arranged and is based on the content or form and
it includes cultural and sports events.
Events of Cultural nature: Events of cultural level are the events of form of universal nature
which are definite on the basis of format of pre-date(Duane and et.al., 2021).For instance, major
musical events, festivals.
Sport events: Events of sport are full-grown out of the like condition in order to turn growing
sector and sizeable of event industry. Sport event are classified into two kinds that include type
B and type A.

Type A: These are the events which are irregular main spectator of international level that
generates the economic activity. For instance, Olympic games which include Paralympic Games
and Summer Olympics.
Type B: These events basically catches the attention of media on a very big scale and these are
the events which are of major spectator event that generates the economic activity (Feng and
et.al., 2019). Type B events are basically part of the annual cycle of domestic nature such as
cup final of FA.
Describe about the cause which have influenced the event industry development on both local
and global level
Global events have directly effect of cultural and social level on the players and on the
host communities of wide nature which has been defined by Hal. It is the impact which is simple
as the experience of shared entertainment like sporting event or concert . There are certain
leading component which have power the industry event development on both global and local
level that has been explained into the following mode:
Cultural-Socio factors: socio-Cultural factors are those type of component that are large
level forces forces within societies and culture which affect thoughts, feelings and behaviours.
There are different kinds of group who comes from various grounds and also various gathering
which are included in these type of events. That's why these people have the opportunity to
change their ideas at the level of local and also have a chance to experience about various types
of custom at the local level(Feng and et.al., 2020). At the global level, there are people who are
basically from various nation that impart into context of supplying latest technology,
experiences and ideas due to which these events get the opportunity to present themselves into
the unique form.
Demand at Market level: With reference to the continuous time change, the industry of
event has to made certain amendments in their process of work because people are moving more
than towards the modern nature lifestyle. At local level, people who comes for attending the
events then they get opportunities of employment and also provides an opportunity to enhance
their career on the scale of bigger level. Chances of employment not only support into context of
growth at individual level but also lead towards the specific development of area. It also
contribute into context of growth at economic level and at the level of global when people from
various nations then they have chance to acquire something brand-new and also get an

opportunity to stock the content with tons of people. With support of these events, people get a
chance to develop their skills and also their experience at wider level provides them a
opportunity to enhance on the scale of larger level.
Trends at Technological level: The event industry got affected through the six major
technological trends on national and global level.
 Apps of event planning: These are the apps which support in terms of organising the
global events at level of local because these apps help into context of devising the
procedure simpler and smoother(Hao and Singh., 2020).At the level of global, these apps
support into context of providing the answers of real time questions that comes from
various types of people at the level of international.
 Streaming of Live nature: The event industry has more target towards the events of live
nature because these events bring people world together at physical and digital level
which permits the brand to reach large people and enhances the engagement on the bigger
scale. At the local level, streaming of live nature help into context of diffusing info on a
very big scale that help for growth in to positive terms of industry of event. With
reference to level of global nature, streaming at live nature supports into context of
people connection from various nation due to which they can share their views point for
the development of event industry.
 Check-ins of Transformed level: Under big level events, attendees and organiser have to
increase the speed of registration procedure for saving their time in terms of working at
effective level. At the level of global, these types transformed check-ins not only catches
the attention of people on a very big scale but also provides feedback into context of
better facilitating the services.
So these are the factors which have influenced the development of event industry on global and
local level.
Evaluate the main factors which have influenced the structure, development and organisation of
the event industry
There are certain main factors that has influence on event industry development that
include socio-cultural, technological factors and market demand. These factors not only help into
context of spreading information but also add value in terms of creating new experiences
(Hasegawa and et.al., 2021). For the development of event industry, these factors somewhere

create impact into negative terms by the conflicts among association and suppliers. This has
happened due to reason that people are from different background and every body has their
different point of views into context of working. Event industry positive development, it is
significant that these factors do not create negative impacts because it becomes very difficult to
structure industry of event into appropriate manner. There are different types of events like
community and cultural events and these events by the process of working contribute into
context of development of event industry.
With support of techniques of evaluation of critical nature, show the main factors which has
shaped and influenced the industry of event and the role played in the society
Technique of evaluation of formative nature is utilised for the reason of main causes that
has power into context of event industry shaping. Socio-cultural and Technological trends are
certain components that has power on the social group due to variety of people and different
background(Janmaimool and Chudech., 2020).Socio cultural factors support into context of
providing new experiences, information and ideas due to which it help into context of
development of industry. Technological factors which provides a chance to increase their
working level but also makes impact of negative nature due to problems at technical level. This
specific kind of technique support into context of positive growth and development of event
industry.
Produce the evaluation which depicts the impact, legacy and value of the scope of events at
global level along with environment where it operates
Impact of global events span: All global events have a door-to-door social and cultural
impact on the players and also on communities at wider level. There are some negative and
positive impact of events into context of social,cultural, economic and political level. From the
positive impact point of view, challenging ideas and shared experiences provides an opportunity
to grow event industry on the larger scale. For instance, cultural events provides an opportunity
to people in terms of exchanging thoughts in the surrounding where event has arranged and in
this manner it will support in event growth at further level. Promotion of investment and
international prestige act as the factor at political level that contributes into context of positive
development of event industry (McCloskey and et.al., 2020). Chance of creation of job and
action at commercial level reckon under factor at economic level that will support in event
industry development. There are certain impacts of negative nature of events at global level in

the surrounding where they run that includes image of negative community, risk of event failure.
These impacts creates hurdles into context of positive development of event industry. Manager
of event has to enhance all the impacts of positive nature of foreseeable nature and antagonistic
all the impacts of negative nature and needs to develop in order to balance out impacts of range
of global events.
Global events Legacy range: According to the common idea about legacy event that is a
positive impact of long term nature on host area culturally, economically and physically. The
main instance of legacy discussion is the games of Olympic and there are certain needs related to
this game which needs to be contented with the help of different parameters and resources (Ni
and et.al., 2018). For instance, resource of labour is very significant for Olympic games proper
arrangement and this specific resource not only considers under employment but also contribute
into context of total output of an economy. While taking into consideration for the long term
legacy of London 2012 games requires to be invested. It includes creating jobs, going green and
reducing waste as well. By following proper steps and these types of activities it will gives their
participation into context of global events legacy of long term nature within the surrounding
where they operates.
Value of range of global events: Global events are very important because it provides an
opportunity to audience for more wider and positive experience. These types of events leaves the
lasting impression and it becomes more memorable than a passive viewing of more traditional
form of advertising. Global event are signifiant because it triggers the boost for tourism due to
which people can explore different areas of their field and interests. The visit of customers to
global events contribute in terms of development of that particular area and these events provides
an opportunity to customers to learn something innovative and new as well. Global events are
significant for the purpose of building new contacts and relationship that will help them into
context of their career growth(Qie and et.al., 2019). It also support into context of improving the
level of communication among different kinds of people and it also support for the development
of society. These events somewhere act as the opportunity for customers into context of holidays
from their busy and hectic schedule.

Management strategies utilised to support development of event into responsible terms across
the scope of global events
There are mainly six effective strategies that support into context of event development
and its management ass well.
 Set objectives and goals: It is important to have a purpose of arrangement of event into
successful terms because without goals and objectives it is impossible to organise the
event into successful terms. It is necessary to ask from the client what they want to
achieve from this specific event. When the clear objectives are there then individual have
strategy planning in accordance with the target.
 Producing the budget: For organising an event it is necessary to outline the budget
because it will help in the event planning into proper manner. It is important to consult
from the client for this purpose so that budget can be planned accordingly for it.
 Understanding of resources: For organising the event into successful terms then
resources act as the support system and also help into context of achieving goals. It is
necessary to be aware about what type of resources do an individual have so that they can
work into proper manner(Ruffault and et.al., 2018).If there is no right technology and
proper man power then it becomes very challenging to manage operations on the daily
basis. There is a list of resources that is needed for event organising which include time,
money, staff, event management technology and support services.
 Sponsors identification: For organising an event, when there is high budget then it is
important to look for sponsors. This type of sponsorship can be made successful by
business at local level who sponsor gift bags for their customers who are coming in the
event.
 Spread word with support of social media: For purpose of marketing of events it is
necessary to use social media platforms because it is the most famous method to get the
brand image within few hours. In the today's period of time, Instagram and Facebook are
the best examples of it in order to become famous within few days. Online advertising
and Facebook ads supports into context of getting the attraction of large number of
people for successful completion of global events.

Evaluate the effect into critical terms that events at global level have on dissimilar environment
levels and assess the plan of action utilised by the commercial enterprise into context of
future and present spectrum
There are different environment levels that includes organism, population, community
and ecosystem(Shi and et.al., 2021).Events at Global level have some effects of positive nature
on levels of environment but also there are certain effects of negative nature that will affect these
levels of environment. As the global events have organised on the larger scale then they need
larger space for it then industry has tried to demolish some green areas and buildings for this
specific reason. There are certain communities who do not support for these global events as they
don't have interest on the bigger scale. The way in which global events have organised also
up to certain level affect the life of abiotic and biotic factors of ecosystem because wastage and
loud music it creates the negative impact on environment(Song and et.al., 2020). There are
certain strategies used by the industry of event in this future and present period of time because
they have been arranged into strategic terms according to different time period. It also make the
use of new technology due to which they can perform their work into fast pace manner. So plan
of action utilised by the event industry plays a significant role according to future and present
time period.
CONCLUSION
From the above report it has been concluded that events at global level plays a very
significant role from the point of view of industry of event because these events contribute in
terms of innovation ,spreading new energy and info to different number of people. It has been
concluded that the industry of event follows the structure of matrix and the manner in which
events have been arranged depends on suppliers and management. It has been determined that
there are different components that powers the event industry development that include market
demand, socio cultural and technological factors as well. It has been observed that global events
value not only provides chance to consumers for learning something brand new but also provides
new experiences as well. So organising of global events is very important for further growth and
development of an economy.

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