Exploring the Diversity and Impact of Global Events

This article explores the diversity of the global events industry and the factors that have influenced its development. It also evaluates the value, impacts, and legacy of events on the environment and reviews management strategies for responsible event development. The role of different types of events in society and the organizational structure of the global events industry are also discussed.

Global Events

Table of Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
LO1: Explore the diversity of the global events industry and the factors that have influenced
its development...........................................................................................................................3
P1: The diversity of the global events industry, including its structure and organisation and the
role of different types of events in society..................................................................................3
P2: The factors that have influenced the development of the events industry globally..............5
LO2: Evaluate the value, legacy and the impacts of events on the environment in which they
operate to support responsible event development.....................................................................6
P3 : The value, impacts and legacy of a range of global events on the environment in which
they operate.................................................................................................................................6
P4: Review management strategies used to support responsible event development for a range
of global events...........................................................................................................................7
Conclusion ......................................................................................................................................9
References ....................................................................................................................................10

Introduction
There are multiple ways to categorise events; based on their size, content and
form. Global events can be considered as events that have global reach. These events
require a huge sum of public investments and have influence over built environment as
well as population. Some of the examples of global events are World Cups, Global
Expos, Olympics and cultural festivals like Kumbh Mela in India; the gathering here is so
huge that it can be seen from space. These events acts as a catalyst to ensure long-
term infrastructural development. These events are considered to be a means to
simulate growth and development (Amato et al 2019). These events helps ensuring
tourism optimization, long term-investments, employment opportunities, infrastructural
growth, therefore ensuring the overall community development. London’s ExCeL
Exhibition Centre is a well-reputed United Kingdom based organization that have
successfully managed many global events in the past. They were the venue for
Olympics 2012. After this success, they want to analyse the dynamic events market and
use that information to fuel their future success.
Main Body
LO1: Explore the diversity of the global events industry and the factors that have
influenced its development
P1: The diversity of the global events industry, including its structure and organisation
and the role of different types of events in society
Diversity of the global events industry – Global event industry is a diversity
enriched field holding a great significance in terms of development of the community.
Global events can be categorised on the basis of investments, size, evolvement, forms
and content. London’s ExCeL Exhibition Centre can be asked to manage a event
originated anywhere across the globe. Therefore, it is their responsibility to ensure that
the interpretation of cultural significance is done accurately. There is massive
involvement in such events and a small mistake can hurt sentiments of many. Every
event is unique and the course of actions to be followed is different in every event; the
management and decision-making strategies also differs in every event.

Organizational structure of global event industries – The organisational
structure of global event industries are usually of two types (Boggia et al 2018).
Either such events are managed by organizations specialising in a particular category of
events or by teams within a bigger organisation. An example of specialized global event
management firm can be Ashfield Meetings and Events/Spark Thinking Ivyland
specialising in huge meeting seminars and deliver a live event experiences to their
clients outside of their traditional health market boundaries.
Different types of events within our society – Events are usually categorised
on the basis of investments, public involvement, content and. There are countless types
of events having global impact and involvement, a few examples of which are as
follows:
 Major events – These are huge scale events with extreme media coverage.
These events have a very vast potential in investment attraction, global media
coverage. These events have a massive impact on society as well. They
generate employment and act as as catalyst for infrastructural development as
well. An example of major event is Women's Rugby World Cup 2021.
 Mega events – The scale of these events is so massive that it effects the
economic conditions of a country. These events are designed using competitive
bidding. These events are trending on social media and people love these events
all over the globe. Some of the examples of these events are FIFA, World cups,
Olympics, etc. These events are so massive that it is very difficult for an event to
be considered a mega-event. These events have more than 1 million visitors
along with more than 500 Million USD worth of investment. These events pride
over their reputation of being a 'must see' event irrespective of language or
geographical boundaries.
 Hallmark events – These events are associated with the cultural and value
touches of a particular community or place. And these events are so famous that
the place associated with it is known because of them. These includes cultural
fairs, sporting events and expositions.

P2: The factors that have influenced the development of the events industry globally
Factors influencing the development of the events industry on both a local
and global level – There are multiple factors that influences the development of events.
Events are characterized by the values and ethics associated with them (Müller 2017).
Commercialisation of these festive activities requires a lot of investment and a strategy
I
llustration 1: Different types of events within the society

to adapt them in accordance to vicarious consumption. There was a time when fairs did
not had good reputation and were considered dangerous to visit. These events have
come a long way because now it is a tool which a community or a country uses to
reflect their culture and the beauty of their beliefs (Pioquinto et al 2019). Digital
landscape brought a revolution in this sector. After the introduction of social media
platforms, people came across different events at different places and soon enough
event sector started growing.
Key factors influencing the development, structure and organisation of the
events industry – Development of event industry is based on many key factors such as
marketing practices, efficiency management, appropriate adaptation of the core ideas
by the host, the ability to utilize digital technology for their own benefits etc. These
massive events are just a commercialized extension of cultural festivals. The core idea
behind origin of these events is still important than all the fancy arrangements.
London’s ExCeL Exhibition Centre needs to understand the values associated with the
events and establish the framework for the marketing campaigns based on the same.
The role of different events within our society – These events have a major
role in the society. These events are based on the community values and therefore the
development in the scale of a particular event brings recognition for the community the
event was originated from (Ekici and Toksoz 2020). There are many communities and
places whose income depends upon these events. As more and more people began to
understand and participate in these events, these communities and places shifted
towards earning from tourism. Now a huge sum of their total income is contributed by
these events. These events also laid the foundations for the infrastructural and standard
of living development for these areas by attracting direct investments.
LO2: Evaluate the value, legacy and the impacts of events on the environment in which
they operate to support responsible event development
P3 : The value, impacts and legacy of a range of global events on the environment in
which they operate
Value, impacts and legacy of a range of global events – These events
influences almost all aspects of the lives of people associated with it i.e. social,

personal, economic and cultural aspects of their lives. These events originated
symbolizing an idea which as considered worth remembering in that culture. These
events have provided countless development opportunities for the community they
originated from (Raj et al 2017). Every event have a story holding cultural significance
behind it and it is responsibility of the host to carry out the legacy. They have to take
care of the fact that due to language or geographical indifferences no idea should be
wrongly interpreted so that it does not disrespect the core idea associated with it.
Specific management strategies used within the events industry to deliver
responsible events – As these events have become so large scale, London’s ExCeL
Exhibition Centre have to use many management strategies to manage an event
properly and efficiently. They have to actively monitor the environment and sometimes
improvise some rules in order to control certain situations. When it comes to
organization of such huge events, management draws the line between a successful
event and a failure (Chirieleison and Scrucca 2017). The management have to actively
monitor the crowd and keep situations under control. It is the responsibility of
management to prioritise the execution of the event rather than profit maximization.
Crowd management, terrorism management, basic healthcare facilities are some of the
many areas on which event management team have to work on.
Recent development of specific management strategies in accordance to
actual global events – There is a massive change in event management after COVID-
19 situations. The management team have to make sure that everyone follows
distancing protocols and wears mask all the time, they have to make sure to check
temperate of everyone who enters an event. The management team have to be extra
precautions towards the sanitation. And they have to fulfil all these responsibilities along
with their pre-existing ones. An event holds a massive significance for a community or
for the society and there it is the responsibility of management team to make sure that is
being initiated effectively.

P4: Review management strategies used to support responsible event development for
a range of global events
Review management strategies used to support responsible event
development – Management is the key when it comes to execution of a successful
event. There are many management strategies, including crowd control, stalls
management, financial management, management of stakeholders, etc. COVID-19 has
become the biggest threat to the management strategies. The leadership have to adapt
and change the old-management practices as well. Management also refers to making
all the necessary elements available in the event. The management shjould also have
contingency plans in case of a disaster.
Impact of global events have on different levels of the environment – Global
events are massive and requires tonnes of resources which effect environment. Events
of this status consumes electricity on which a small town can survive for months. Waste
management after the events is also an important task, if the waste is not disposed
properly it m8ight have negative impacts on the environment. Apart from that there is
significant noise pollution and hike in air pollution levels as well. Hosts have to plan the
course of actions keeping sustainability in mind. The income generated from these
events are often used for development of the community and mitigate the damage
caused to environment due to these events (Cavagnaro et al 2016). The resources on
this planet are limited and hosts have access to them because of the status they hold,
and hence they should understand that many people die due to unavailability of these
resources and therefore wastage of resources should not be there.
Evaluation of the strategies used by the industry to support responsible
event development now and into the future - London’s ExCeL Exhibition Centre and
other event management organizations use strategic planning to set objectives for
development an then discover the best course of action for their achievement.
Responsible development is a very broad concept and it includes fulfilment of duties
towards environment, keeping the essence of the event alive by focusing on the core
origin idea behind the events. It also focuses on adaptation of waste reduction
strategies. It also revolves around the overall marketing-mix used to attract the

participants. Such organizations use digital space as their biggest asset and carry out
campaigns, which differs in accordance to the target audience for the same.
Conclusion
The impact that global events have on society are massive. They fetch long term
investments, employment opportunities, tourism and infrastructural development ensuring the
overall growth of the community. The report analyses different types of events and their impacts
on the society. It also sheds light on value based practices and responsibilities of a host,
Organizational structure of event management organizations and the role that different events
play in the society. The report revolves around legacy of certain global events and the
responsibilities and growth opportunities associated with the same. Analysis of recent
development in management strategies for global events along with their evaluation. The report
concludes that global events have massive impacts on society and can act as a catalyst for
development for a community and therefore all the responsibilities associated with organization
of events under ethical frameworks and environmental responsibilities along should be fulfilled.

References
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