Diversity and Impact of Global Events on the Event Industry

This report examines the diversity of the global events industry, including its structure and organization, and the role of different types of events in society. It explains the factors that have influenced the development of the events industry globally. It evaluates the value, impacts, and legacy of global events on the environment. It also reviews management strategies used to support responsible event development. The report focuses on the London Exhibition Centre as a case study.

Global events

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Examine the diversity of the global events industry, including its structure and organisation
and the role of different types of events in society......................................................................1
P2 Explain the factors that have influenced the development of the events industry globally...1
TASK 2............................................................................................................................................1
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................1
P4 Review management strategies used to support responsible event development for a range
of global events............................................................................................................................1
TASK 3............................................................................................................................................1
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organisational behaviour,
supported by specific examples...................................................................................................1
TASK 4............................................................................................................................................1
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events...........................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Global events are regarded as that limited time duration event that have international reach
as well as are also incorporate several resource for attaining a common goals in respect of
communal efforts. This involves both public as well as private events that based upon nature of
investment. In context to event sector, their business is enhancing constant in which they include
exhibitions and conferences, sports, corporate events and others (Camuffo, della Valle and
Becherini, 2020). The main aim of respective report is to know about how global events impact
industry at various regions. This report concentrates upon London Exibition Centre that is
convention centre having headquarters is in East London. The topics that are going to be
described in this report are global events, elements impacting industry development, the value,
legacy & affects of global events range. Moreover, the management strategies used to support
responsible event development are also discussed in this report.
TASK 1
P1 Examine the diversity of the global events industry, including its structure and organisation
and the role of different types of events in society
As United Kingdom have stabilised economy level as well as this provides raise to various
another business industry at boarder level. Within this competitive world, business industry has
considered that provide enhancement towards several new enterprises internationally. The event
sector diversity has been modifying & modified at wider scale. There are various kinds of events
that are being categorised based upon scope, structure, size and others. Therefore, several forms
of events are present that are local or community events, hall mark events and so on. Also, in
about 30% of market industry in undertaken with event sector into UK. It is also considered that
various locations are utilised for conducting events within nation. Therefore, few events as per
their size are described below:
 Mega events: These are that events which incorporate several resources based upon
needs. These types of events are depends upon huge number of accumulation where
several people participate within those events (Clothier, 2020). For example: Edinburgh
festivals, common wealth games, UK millennium festival and many more.
 Local or community events: These events are that which are planned as well as unplanned
of gatherings where above 50 individuals are involved. These kinds of events are generally
1

conducted with small budget as well as have common dress code based upon event nature.
For example: Asian Mela-Waltham Forest, Marches and Parades etc.
 Hall mark events: This incorporates those events which are conducted for few particular
intent associated to grabbing more attention for specific reasons. These are basically
associated with forming awareness in huge number of individuals for protecting them
uncertain event. For example: Chelsea Flower Show in the UK and others.
Event industry structure:
The structure shows the development or procedures by which sector performs its main
practices, planning and others. The structure has been modified with event industry as they
broaden its activities (Dada, Almar and Oladapo, 2020). In current circumstances, various events
are conducted through outsourcing parties, associations and etc. such as Glastonbury festival. In
context of events structure, it directly depends on sizes and events to events. There are few
common aspects that are involved into all events are stated underneath:
 Suppliers of event industry: It undertaken as key factor in each event within respective
sector as there are various suppliers that aids to manage events. This involves lighting,
catering, sound production and many more.
 Venue: It is undertaken to be an essential areas where events are conducted as this is vital
for firm that they have to manage venue based upon their event requirements and sizes.
Some common venues that are generally utilised through event organisers are galleries,
libraries and others.
 Industry association: This is performing as a vital factor within event industry. It is so there
is regular development into respective sector that has affects upon entity. In this, firm into
event sector are utilising these association for initiating activities effectively and efficiently
and comply global norms regarding event management.
Role of events:
There are various roles that are played through event sector few of these are stated
underneath:
 Events plays crucial role into employment development into society as event incorporates
various activities that need individuals to perform whole function. These are associated with
attaining objectives as well as performing functions effectually those results in job
formation.
2

 The events role is to accumulate whole individuals into local society for developing relations
as well as accountability is to effectively manage whole individuals.
P2 Explain the factors that have influenced the development of the events industry globally.
Business environment has greater affects upon event industry as well as this impact
development and success. Moreover, this has been determined that events requires money
investment for making the event successful by involving few factors such as :
 Socio- cultural factors and event industry: Event sector is also affected through aspects
associated to culture experiences, demographics and others. It has both affirmative as
well as pessimistic affects upon profit margins and revenues of events (Lu and Bonnerot,
2020). In respect of London exhibition, it may formulate plans in order to spread
awareness related to problem tackled through people, individual’s attitudes and cultural
prospects. It will aid them to develop knowledge associated to cultural & social events as
it plays crucial role for whole economical development.
 Motivation and demand for various kind of events: Over the past decades, this has been
determined that event firms are playing vital role in order to obtain economical growth.
When event is conducted, respective sector undertakes whole demands of its clients, trends
at marketplace, creative and unique items for interior decorations as it has direct affects
upon whole event planning (Vernieuwe, De Baets and Verhoest, 2020). In case event are
associated to any sector thereafter they are maximising motivational factors such as affects
upon outside clients that may be social, personal, cultural and many more. Moreover, if any
exhibition is conducted then these aspects will support company in obtaining higher market
share, enhancing profit margin and high incomes.
Based upon the above, it has been determined that above factors are having larger affect
upon event sector as well as it in turn will outcomes into whole economical development. In case
above approaches are regarded thereafter there may be possibility which may sustain its business
functions for long term. So, entity must undertake whole these factors for obtaining better
position at market area.
3

TASK 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.
At present business environment, events are playing vital role to shape business atmosphere
that is associated to value, affects and legacy of various events upon society as well as another
elements of business (Malik and Ozturk, 2020). In context of current report, there are several
types of affects that are affected through events at international context. Few of these are
described as below:
 Physical and environment impact: Events have optimistic and pessimistic affects upon
business surrounding as they are associated to firm’s functions that are required to be
based to natural atmosphere. Events aids entity in developing transportation into area as it
facilitates facilities such as private transport and others. While on other hand, it also
develop various type of pollution such as utilisation of higher bass that forms noise
pollution, usages of plastic cups that are accountable for environmental pollution and
various such aspects that cause damage to atmosphere.
 Tourism and economic impact: Events are that functions which are directly related with
tourism sector development. it is affected optimistically upon respective industry there is
so events that is supported tourism through brining various tourist to firm’s destination. It
may be observed from example of IPL, It is an event that bring huge person for
individual played from all over the world to observed amazing cricket tournament among
various teams.
 Cultural and social impact: Events are key components are accountable to manage
communication as well as relation into society for performing operations. There are
various religion, values, beliefs that are essential for society as well as essential to be
accomplished (Okike, 2020). Events aids communities to perform functions effectively as
well as attaining its goals related to communication as well as effective relations. There
are huge number of events such as marriages, communal programmes and others that aids
in attaining business goal and manage activities appropriately for betterment of events
upon society.
Event legacy
4

Events have their own individual legacy that may be planned as well as unplanned into
nature that have optimistic and adverse affects upon entity’s functions. It aids organisation to
attain their goals as well as managing events in effectual manner. Such as Olympic in London
within year 2012 falls under respective category. So, respective events legacy may be determine
physically and impacted the economy of London as this facilitated opportunities with access to
new areas, developed infrastructure. Also, there was economical impact during that period as
London developed up to £14.2bn in two years.
P4 Review management strategies used to support responsible event development for a range of
global events
There is several kind of management tactics which may be undertaken and mainly
accountable for event growth are discussed underneath:
 Corporate environmental management model: It is considered as the model which is
related with obligation of business in order to harm native atmosphere. This is
advantageous into development of abilities through that there may be enhancement into
firm’s activities while considering entry within new market, societal fundamentals and
others (Tan and et. al., 2020). In respect to determining impact of climatic variation upon
event, this model is very fundamental as this identifies event’s organiser roles &
accountabilities towards changing weather.
 Balance score card: it is known to be the one of efficient management strategies that aids
event sector for raising its level of performance in much appropriate manner through
opting effective range of tactics, screening and highlighting the strategies. It is the
effective tool for anticipating input level that is incurred through firm. Therefore,
accumulating information in crucial for obtaining qualitative outcomes as well as settling
upon dynamic aspects. This factor is related with breaking down business goals which set
upon several criteria associated to event. The business presentation may also be
performed with assistance of balance scorecard.
Government bodies presumes that event is distinguish from another aspects as there may be
individuals gatherings, expanding new thoughts, unique designs from useless items as well as
consent may be conducted with assistance of government settings (Verhoeven and et. al., 2020).
Occasion is basically utilised to power upon whole planning as well as upholding the determined
business guidelines. Government bodies aspects that key liability for social and political events
5

all over the world. Various events is implemented through management and has optimistic affect
upon whole practices such as may be social incorporation bodies.
TASK 3 & TASK 4
Covered in PPT
CONCLUSION
Based upon the above report, it has been concluded that, global events plays essential role
into country as it have international reach as well as are also incorporate several resource for
attaining a common goals in respect of communal efforts. Moreover, there are various types of
events that have huge affects upon event sector performance. In addition to this, it may be
observed that these events have its own activities that assist society and another stakeholder to
manage their practices effectively and gain profit with this. Apart from this, the macro
environment element have influences upon event industry at huge.
6

REFERENCES
Books and Journal
Camuffo, D., della Valle, A. and Becherini, F., 2020. A critical analysis of the definitions of
climate and hydrological extreme events. Quaternary International, 538, pp.5-13.
Clothier, H. J., 2020. Adverse events following immunisation (AEFI): Optimising passive
surveillance to improve immunisation safety in Victoria (Doctoral dissertation).
Dada, O. A., Almar, R. and Oladapo, M. I., 2020. Recent coastal sea-level variations and
flooding events in the Nigerian Transgressive Mud coast of Gulf of Guinea. Journal of
African Earth Sciences, 161, p.103668.
Lu, W. and Bonnerot, C., 2020. Self-intersection of the fallback stream in tidal disruption
events. Monthly Notices of the Royal Astronomical Society, 492(1), pp.686-707.
Malik, N. and Ozturk, U., 2020. Rare events in complex systems: Understanding and
prediction. Chaos: An Interdisciplinary Journal of Nonlinear Science, 30(9), p.090401.
Okike, O., 2020. What determines the observational magnitudes of Forbush events on Earth: A
critique of the traditional manual method. Monthly Notices of the Royal Astronomical
Society, 491(3), pp.3793-3804.
Tan, G. and et. al., 2020. Projections of future meteorological drought events under
representative concentration pathways (RCPs) of CMIP5 over Kenya, East
Africa. Atmospheric Research, 246, p.105112.
Verhoeven, E. M. and et. al., 2020. Fire and rain are one: extreme rainfall events predict wildfire
extent in an arid grassland. International Journal of Wildland Fire.
Vernieuwe, H., De Baets, B. and Verhoest, N. E., 2020. A mathematical morphology approach
for a qualitative exploration of drought events in space and time. International Journal of
Climatology, 40(1), pp.530-543.
7