Global Events: PESTLE and SWOT Analysis for Effective Planning

Global Events

Table of Contents
 Introduction
 Positive and Negative impact on Macro Environment
 Brief analysis of discussion
 SWOT Analysis
 Recommendation for effective planning
 Conclusion

Introduction
Global event industry need to conduct PESTLE and SWOT Analysis in order to gain competitive advantage
in the business environment. This power point presentation include study of internal and external
environment and various approaches for effective planning. To analysis the competitive market, company
need to conduct a research.

Positive and Negative Impact of Macro Environment
PESTLE analysis is a framework which is used to analyse the external factors of the business environment
and also analyse the positive and negative impact of the business and its operations. This factor is important
to conduct because it helps in analysing the threats and makes them aware about the changes which takes
place in the environment. It explain various segments who put great impact on the event industry: