Global Events: Diversity, Factors, Evaluation and Management Strategies

This report discusses the diversity, factors, evaluation and management strategies of global events. It examines the impact of global events on society and the environment, and evaluates the key factors that have influenced the development of the events industry. It also reviews management strategies used to support responsible events development.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.....................3
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes...............................................................5
Undertake an evaluation of the key factors that have influenced the development, structure
and institutional of the events industry and the role of different events within our society......6
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society........................................................................7
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.................................................................7
Review management strategies used to support responsible events development, across a
range of global events.................................................................................................................8
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events...............................................................................................................10
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A global event can be defined as an event which is planned and and organised by the people al
around the world. It contains both participants as well as spectators from different parts of the
world which helps in engagement of people from different the countries of the world withy each
other. Events like this assists in developing various values such as social engagement of people
from various to both society and economy(Enes, 2020). It also helps to promote tourism across
different countries of the world. Global events involves a large number of representatives
involving in various activities and practices at same time as these global events are organised on
a large scale.
National Basket Association, season 76 was held on October 19, 2021 after a gap of 2 seasons
because of Covid – 19. During the event, 30 teams were played against each other. More than 80
games were held in that season. Massive number of spectators from different parts of the world
came to support and enjoy the matches of their favourite teams(López-Carril and et, al., 2020).
This report contains a brief knowledge about global events and their impact on micro as well as
macro environment. Also it highlights upon various aspects and factors which influences the
development and organising the global events. Multiple strategies will be discussed which helps
in managing these big events.
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
Mega Events
These events refers to events which are organised on a large scale for participants from
multiple countries all over the world and can enjoy a great experience while participating in
these big events. These events are organised in order to attract a large number of participants and
spectators from all over the world. Organisers incurs a great amount of money in these activities
as there are variety of events and operations which are done on huge scale to ensure smooth flow
of completing them. Some of the events falls under this category are cultural events, sports
events, political fairs, Commonwealth, Olympics etc.

Structure – These events are integrated upon different considerations and various measures are
taken in order to be completed. For instance, it includes visitor attractiveness, mediated reach,
cost, and trans formative cost to be taken into account in organising these events(Mair, 2022).
Also different teams are assigned related to various tasks whose work is to monitor and control
their respective work. The teams as well as superiors who work closely to operate such kind of
events works with a great coordination and collaboration among themselves to complete their
assigned work or task with greater efficiency.
How the event is organized – Multiple organisers and management officials collectively
organises these mega events as it involves huge amount of money as well as workforce for
operating these types of events and complete different tasks which are assigned to teams as well
as individuals(Mauro, 2020)
Place of event in society – Generally these kind of events are organised at big grounds and
places which are having capacity of a large number of people along with the space for
performing activities.
Hallmark Events
These events can be defined as cultural and social events which are held according to the
culture of that area in which that event is organised. These kind of events are decided at a
particular place or culture in a society. People can identify these events by location where the
event is organised for promoting their culture of the specific nation or society. Generally these
events are held or repeated more than once at a particular place within specified period of time.
Some of the perfect examples of these events are organised every year and these events attract
many tourists to enjoy these events.
Structure – These events are structured with respect to purpose and occasion of specific event of
any society with keeping in mind different aspects and factors which plays an important role.
These events includes people of a particular culture to carry out various actions or activities of
these events in order to promote their culture(Mohanty, Tiwari and Chowdhary, 2022). Not only
promoting their another main factor of these events is to encourage tourism in that specific
nation or society.

How the event is organized – Hallmark events are organised more than once according to some
purpose or culture without any view point of earning profits. These are just organised to promote
culture and increase tourism as they help in attracting many foreign tourists.
Place of event in society - These events are organised within host country with people from the
same culture(Perić, Vitezić and Badurina, 2019)
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes
The Event Industry can be Impacted at the local level by the following Major Factors :
 Transportation : This plays the vital role in the organising an event in the particular
world or the city. The audience need to arrange the tickets and book in the hotel to enjoy
the event and the location where the event is happening plays a important role
too(Pocock and et, al., 2019). The Locality and location is also very important as the
hosting Country need to manage the proper events and parties and the arrangement
should attract all type of people covering middle, lower and high class so to involve all
types of people in the event. Moreover, The country need to focus on the transportation
as inefficient transportation can leave a bad impact on the hosting countries.
 Weather Conditions : Weather Conditions also plays a important role in the Event
Industry as the good Weather Conditions can attract many visitors and the revenue
generated from these visitors can increase the GDP of the country. Extreme conditions
weather can turn off the visitors and force them to discontinue their participation at the
global event. However, The crowd wants to see the event at a good location and want
their teams to win and the serving of these condition is also matters like every crowd
person should enjoy it and the stadium where the event is organising. People prefer
watching match in good condition and want to condition to not go to extreme levels so
to protect their interest in the Event.(Séraphin and Nolan, 2018)

The Event Industry can be Impacted at the Global level by the following Major Factors :
 Purchasing Power of the Consumer : People having money in their pocket allow the
customer to increase their expense and affordability. Having money in their pocket allow
the customer to invest more money on the event and prepare well for the event. From the
perspective of political factors, it also help in the economic development of the country
and that will increase the tourism and help the people to explore the hosting country. It
also help the organising country and the to make the margin in the economic part. This
Factor help the NBA association to build a good revenue per year and make a good
reputation against the all basketball league.
 Sponsorship and Advertisement : In order to attract the sponsor and the Advertisement
NBA uses the first mover advantage and by applying first for all the advertisement in the
market. The market in also interested in advertising the NBA as they all know NBA is a
big brand and help them to grow also. In many cases advertising media and the sponsor
are the first who attract the NBA and they want to become the sponsor for the NBA.
Recently NBA has made a official sponsorship with Nike and Nike has promised to
make the ball and jersey for the rest of the season and the sponsorship is again taken by
the other companies if they bid higher than Nike to get the sponsorship.
Undertake an evaluation of the key factors that have influenced the development, structure and
institutional of the events industry and the role of different events within our society
Event business is a huge business being open of various component and aspects
consequence upon the identical. These cause and forces alteration according to the characterised
particular geographic location in which the special circumstance is being formed. For case, these
ingredient facilitate in improvement and deciding composition of set up events on national as
well as world level. Furthermore, it includes impressive event direction practices in bid to secure
impressive execution of circumstance in society. It results in provide an proper platform for
group in society to act with each different as well as evolve effective skilfulness and cooperation
among to each one other. Moreover, it facilitates in intensify social conflict of group from
various or same system nation.

Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society
Hard-hitting promotional exercise initiated by thinker facilitates in diffusing awareness
among grouping in social group which promote results in exploding participation of group in
these major events. Furthermore, the capital aim behind coordinate these major events is to
supply various belief as well as earning profits for their attempt and finance. Cost deduction is
some other major factor taken into thought by event organizer in order to adopt higher magnitude
of profits from finance in organising these major events(Shoffner and Koo, 2020). Moreover, it
further outcome in business for that specific location which approval in economic evolution of
host country of case.
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate
Global events is offering for a particular gap of a time offering the world acknowledgment
and scope with a massive power of funds or invest their funds for the use of public. Cases like
the NBA can impact the country so drastically and NBA . Some of the main parts that the Global
events covers are NBA League, Basketball Cups, Basketball in Olympics, Cultural fests and
corporate events etc. (Grix, Brannagan and Lee, 2019). The measure, legacy and outcome of
such global events together with the environment in which they operate are discussed below -
The craze for NBA tournaments are high among the public of the multiple countries. These are
one of the most famous events in the sports category which are held every year. Many teams
compete with each other in order to win the tournament. Cultural events consider exhibitions,
cultural festivals, artistic course and some education events(Studer and et, al., 2020). A cultural
festival is the social occasion of the cultural or traditions such as social standard, customs,
religious feeling of a specific place or people.
Values
Game events such as NBA tournaments are held on a large scale which attract many
people even from different countries that helps in bringing multiple cultures together in the
country which hosts the event. These types of events promote the feeling of hard work, team

spirit and many more among the players and give the players exposure of playing with teams of
other countries as well. By competing with the teams of other countries.
Bringing group together as well as link them with various heritage and practice to create
social values or compatibility in the world( Susanto, 2021). Values of taste festival case in UK
are boost culture, religion and content of the particular point among the group in the globe.
Legacy
Legacy of an NBA is all constructive or unsupportive, planned or unexpected, tangible or
immaterial structures which are studied for the long-lasting effect of events.
It has the ability to supply benefits to the group, society, nature and structure. Every
issue of this effect provides primary legacies to the help and boost the NBA includes benefits for
long term for the host city in which the event is passage(Taskar and Paradkar, 2020).
legacy of ethical festival in NBA event includes transforming relationships or knowledge
among people of different country, teaching new things, fostering community pride and boosting
economy of the throng country to promote the belief of social events.
Impact
Impact can take some types such as environmental consequence that is, social effect,
political effect, economic effect. Impact is lasting effect of the global event, just after the event is
finished.
The positive Effect of NBA event can easily increase in job opportunities for host state,
rise in cordial reception and tourism employment, increase in class or foreign investment, lower
the level of discrimination and increase in harmoniousness among people of various country.
As well as ethnic festivals event ownership communication and engagement, new idea
for the persons of the country and it helps to create unity, link among various countries( Thurlby,
2018)( Toneva, 2022). The impact of ethical events in NBA are create awareness to relieve
environment among group and cultural improvement.
Review management strategies used to support responsible events development, across a range
of global events
In order to organise a wonderful event, several scheme are required to be understood into
thinking. There are several strategies to be applied by organizer in management and set up an
event which are as provided. For such case, these factors help in segmentation of complex

practices and act as well as change them in order to be transfer in an cost-efficient manner which
promote results in accomplishment of wanted outcomes and these are provided below :
 Budget: . For case, establishment of fund allows finding and discovery of estimated fund
amount that necessarily to be arranged and endowed in organizing an event. Conducting
an event requires huge price in carrying out several different pattern and activities in that
specific event . Moreover, it also protection in minimising extra expenses in organizing
global events on big scale. Being union on large-scale, world events incurs vast amount
of cost in set up various action and facilities for group from inside as fit as outside host
land.
 Team Building: For case, global events are big scale events which ask for enormous
figure of group in carrying out various transaction and activities for the other( Evans,
2019). This view is another star strategy to enforced in workplace of organizing a global
plane event Furthermore, all these project and operations are broken among several
typical and single engaged in making these events reported to their needs and
necessity(Greenwell, Danzey-Bussell and Shonk, 2019).
 Venue: Venue for set up global event necessity be easy to scope as well as big size point
as global event is union for enormous act of group to participate in the identical event.
Venue is observed as particular location of union event which show a major role in
happening of organised event. For occurrence, it consider reach of group in society to that
special location is needed
 Date: Date is considered reported to aim behind set up these global events. This element
plays a minor role in checking the success rate of world-wide event(Gillentine, 2020).
For case, events union and passage on weekends individual higher accidental of assembly
of open rather than united organised on time unit.
 Sponsor: Helper are direct consideration in organizing large standard global events as it
see huge sum of money of cost which is impossible to a single symbolic(Ferdinand and
Postma, 2021). In element to that, it assist in being a source of cash in hand for NGO
organising global event as cured as content activity or activity for helper. For case,
support results in state advantageous for both capitalist as well as acquire of that support
assets.

Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of
actual global events
The scheme determined below plays a important role in securing the success of global
event. For case, all these scheme are observed at enhancing total planning and performance of
transaction and action required to behaviour that specific event. It help in carrying out action and
pattern in bid to activity a prosperous event with these thought in order to accomplish desired
results out from the event. Hence, all these optimistic coming forward will effect in coordinating
and wind up of global event in an cost-effective manner(Finkel, Sharp and Sweeney, 2019).
Furthermore, it advance facilitates in pull in target assemblage to act in union case with supreme
number of group in order to gain most out of it
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
Global events are bound over big scale with limit of people all across the globe. Moreover, it
also approval in Economic assist to land with immense involvement of group from different state
in that particular case. For case, global events has a huge outcome upon adult country as it
supply a opportunity to back up national society as well as appreciation practices organism
regulated inside domestic limit of economical nation(Gammelsæter, 2021). Therefore, it assist in
improvement of conflict of people from various geographical determine over a political platform
or point of circumstance.

CONCLUSION
From the report mentioned above, we can conclude that organising and directing a major
event like NBA has been a difficult tasks and NBA need to focus to many things to successfully
complete the season of the basketball league. We have also look at how NBA manages the
weather condition and Economic crisis to complete the event. NBA also include the Values,
Impact and the legacy of the major event to conduct it. NBA also have to make the Major
policies before starting the event and need to arrange the Sponsors and promotion partners to
earn the good revenue from the market(Gibson and et, al., 2018). NBA also need to focus on the
audience and attract the maximum crowd as possible and ensure that every person can watch the
league physically and on Television or radio(Gutović, Relja and Popović, 2020).

REFERENCES
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