Impact of Global Events on External Environment: A Case Study of FIFA World Cup

GLOBAL EVENTS

TABLE OF CONTENTS
 INTRODUCTION
 Impact of global events on external environment
 Evaluation of macro environmental factors on global events industry
 Recommendation
 SWOT analysis
 Critical evaluation of criteria essential for successful event planning
 CONCLUSION
 REFERENCES

INTRODUCTION
 Excel exhibition centre is
technologically equipped convention
centre in UK.
 The mega event selected for this
presentation is FIFA world cup. This
presentation looks at the macro
environmental impact of global events
and their influence on decision making
and organizational behaviour.

Impact of global events on external environment
 Political factors: The
primary political factor
which impacts FIFA world
cup is that the organization
has opposed political
sloganeering and protests
during games by players or
audience.

CONTINUE
 Positive Impact The event is able to stay
away from any kind of political promotion
and reduce provide collaborative
environment for participation of different
football confederations from different
countries.

CONTINUE
 Negative Impact: The negative
impact is that audience which
demonstrate political slogans during
games are evicted which affects
positive competitive environment of
the games