Impact of Global Events on External Environment: A Case Study of FIFA World Cup

This presentation examines the macro environmental impact of global events, specifically the FIFA World Cup, on decision making and organizational behavior. It includes a PEST analysis and SWOT analysis, as well as recommendations for successful event planning.

GLOBAL EVENTS

TABLE OF CONTENTS
 INTRODUCTION
 Impact of global events on external environment
 Evaluation of macro environmental factors on global events industry
 Recommendation
 SWOT analysis
 Critical evaluation of criteria essential for successful event planning
 CONCLUSION
 REFERENCES

INTRODUCTION
 Excel exhibition centre is
technologically equipped convention
centre in UK.
 The mega event selected for this
presentation is FIFA world cup. This
presentation looks at the macro
environmental impact of global events
and their influence on decision making
and organizational behaviour.

Impact of global events on external environment
 Political factors: The
primary political factor
which impacts FIFA world
cup is that the organization
has opposed political
sloganeering and protests
during games by players or
audience.

CONTINUE
 Positive Impact The event is able to stay
away from any kind of political promotion
and reduce provide collaborative
environment for participation of different
football confederations from different
countries.

CONTINUE
 Negative Impact: The
negative impact is that audience
which demonstrate political slogans
during games are evicted which
affects positive competitive
environment of the games

CONTINUE
 Economical factors: The FIFA world cup
venue is selected on the basis of competitive
bidding and voting by FIFA congress.
 The money gained from competitive bidding
is highly valuable to FIFA and is an
economical factor which affects external
environment and organizational decision
making.

CONTINUE
 Positive Impact: High
competitive bids provide high
profits to FIFA which is used for
promoting Football all over the
globe.

CONTINUE
 Negative Impact: The process of competitive
bidding and voting can be affected by
internal; politics of FIFA congers which can
lead to unfair venue selection for FIFA world
cup.

CONTINUE
 Social Factors: The high
popularity of FIFA world cup
across the globe impacts
external environment during
the FUIFA world cup.

CONTINUE
 Positive Impacts: It leads
to job creation at local and global
level as FIFA viewership increase
sale of Football related items.

CONTINUE
 Negative Impact: The
negative impact caused by
FIFA world cup on external
environment is that it
discourages promotion of
local sports on a global
scale.

CONTINUE
 Technological factors: The technological factor
associated with FIFA world cup is related to the
creation of virtual games and competitive
tournaments surrounding the event which are
realised during the FIFA world cup by different
gaming companies.

CONTINUE
 Positive Impacts: It further plays an
important role in international
promotion of Football on a global
scale as kids are introduced to this
game at an early age.

CONTINUE
 Negative Impact: These kinds of games
are dependent on the popularity of the
world cup and can also lead to gaming
addition in children which can be
indirectly attributed to FIFA world cup.

Evaluation of macro environmental factors on global events industry
 The are various macro environmental factors
impacting FIFA world cup including political
factor of voting process which decides host
country of the games.
 The positive impact of this process is that it
enables every football confederation getting
chance in becoming host country for FIFA world
cup.

CONTINUE
 On the other hand the negative impact is
that internal politics can create unfair
voting process.
 The economical factor of Job creation
affects FIFA. The positive impact is that
every country wants to host such poplar
mega event as it positively affects their
economy.

CONTINUE
 The negative impact is that it leads to inflation of
prices.
 The positive impact of high popularity of FIFA is
that it helps in promotion of Football while the
negative impact is that it contributes to low polarity
of other regional sports.

CONTINUE
 The positive impact of security technology
used in FIFA tournaments is that it increases
safety of the tournament while the negative
impact is that it increases expenditure.

RECOMMENDATION
 The primary recommendation is to implement inclusive
management policies for effective representation of
various federations.
 In addition to this, collaborative efforts with host
governments need to be taken to ensure price inflation in
the country is reduced.
 Steps need to be taken to promote other sporting events
alongside FIFA such as local sports of the host country to
ensure responsible development.

SWOT ANALYSIS
 Strengths: The high polarity of FIFA world cup
footballers is strength as it helps easily attract
sponsorship for various teams and activities of the event.
 Weaknesses: The primary weakness of FIFA world cup is
that it has faced various allegations of corruption related
to effectiveness of management which has lowered the
reputation of event.

CONTINUE
 Opportunities: The FIFA world cup has the opportunity to
increase audience by moving into new countries and
promoting football at low income countries and developing
economies.
 Threats: The threat of racism and increasing demand of
sustainability are the primary threats faced by FIFA world cup.
Addressing these issues is essential in order to maintain
positive event branding and attracting large number of
viewers.

CRITICAL EVALUATION OF CRITERIA ESSENTIAL FOR
SUCCESSFUL EVENT PLANNING
 Sustainability is one of the key success criteria
for effective event planning. The positive impact
of adoption of this success criteria for FIFA
world cup is that it will reduce environmental
damage while the negative impact is that it will
increase costs.

CONTINUE
 Stakeholder satisfaction is an essential success criteria.
FIFA world cup neds top implement this criteria in order to
gain positive response from stakeholders including host
community, players and audience.
 The positive impact of this criteria is that it will lead to
success of the event while the negative impact is that it
complicates event management process.

CONCLUSION
 From the above presentation it is determined that global events have significant impact on external
environment. PEST analysis can be used to understand negative as w ell as positive impact of external
environment. Decision making and organizational behaviour is also affected by these events SWOT
analysis is an effective tool used to examine essential criteria for successful event planning.

REFERENCES
 Shonk, D. J. and Bravo, G., 2019. Sport mega-event complexity and reputation: development of a
model.
International Journal of Hospitality and Event Management, 2(2). pp.155-172.
 Srivastava, R. and Bhatia, M. P. S., 2017. Real-time unspecified major sub-events detection in the
twitter data stream that cause the change in the sentiment score of the targeted event.
International
Journal of Information Technology and Web Engineering (IJITWE), 12(4). pp.1-21
 Sung and et. al., 2021. Emotional change, satisfaction and attachment to a sport mega-event: The
PyeongChang 2018 Winter Olympics.
Journal of Hospitality and Tourism Management, 48. pp.240-
247.