Global Events: Impact of External Factors on FIFA World Cup 2018
Verified
Added on 2023/06/18
|29
|975
|99
AI Summary
This presentation discusses the impact of external factors on global events, specifically the FIFA World Cup 2018. It includes a PESTEL analysis, evaluation of macro environmental factors, SWOT analysis, critical evaluation of criteria for successful planning, and recommendations.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Global Events
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION PESTEL Analysis Evaluation of macro environmental factors Recommendations
Table of Contents SWOT Analysis Critical evaluation of criteria for successful event planning CONCLUSION REFRENCES
INTRODUCTION Global events are impacted by various factors and it is important to understand the impact of external factors on global events. The present presentation is based on FIFA World Cup, 2018. The 2018 FIFAWorldCup wasaninternationalfootball tournament contested by international men’s teams that took place between 14 June and 15 July 2018 in Russia.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
PESTEL Analysis PoliticalFactors:TheFIFA WorldCup,2018affects political environment as it can be used by players and audiencetovoicetheir political opinions.
Continue PositiveImpact: Marginalized groups gain the chance to voice their opinionsthroughmega events.
Continue Negative Impact: Mega events such as FIFA World cup, 2018 can also be used to spread political ideology by host country.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Continue Negative Impact: Job created by mega events disappear after the completion of the eventwhichdoesnot provide unskilled labourers stable employment.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue Social Factor: The Host country is able to depict their culture withmegaeventssuchas FIFA World cup, 2018.
Continue Positive Impact: FIFA World Cup, 2018helpsinattracting tourists. NegativeImpact:Increasein tourismcanalsoleadto cultures conflicts in the region.
Continue Technologicalfactor:Digital broadcastofFIFAWorldcup, 2018affectedthetechnological environmentasitencouraged manyviewerstogaindigital services so that they can view the FIFA World cup, 2018.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Continue NegativeImpact:Mega eventssuchasworld cupincreasepollution in Host regions because of over-crowding.
Continue •Legal Factor; The legal requirements at FIFA World cup, 2018 to determine if international teams are not taking and enhancementdrugsaffectslegal environment as players take legal action to prove their innocence. •Positive Impact: This factor helps ensure thatfairandbalancedtournamentis completed.
Evaluation of Macro environmental Factors The political ideology of the government of the host region affects the decision making in mega events such as FIFA World cup, 2018. Thepositiveimpactofthisisincrease political representation while negative impact ispoliticalpromotionsthroughsporting events.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Continue The disadvantage is of threat of cyber-attacks.Demandfor sustainabilityaffectsdecision making at events. This leads to the positive outcome of lower environmentaldamagewhile negative outcome of costs.
Recommendations •The event needs to be conducted by using advancedtechnologyasitwillincrease safety of individuals and stakeholders of the event. •Policies need to be implemented to handle corruption and social conflicts at FIFA World cup, 2018.
SWOT Analysis •Strengths •It has high brand recognition and is one of the most well-known tournaments in the world. •FIFA World cup, 2018 has plenty brand sponsorship including Coca Cola, Visa and Adidas.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue •Weaknesses •ControversiessuchastheMcLarenReportand Skipperalpoisoningweakenedenthusiastic viewership of the event. •Club level tournaments are considered larger than country level tournament by the football fan base which is weakness of FIFA World cup, 2018.
Continue •Opportunities •Expandingthegroupofcountries participating will increase viewership of the event. •Trainingyoungplayersandtalented footballers will help the event increase popularity among audience.
Continue •Threats •Racism and Corruption allegations threaten the brand image of the event. •Fall in ticket purchase and rise of watching the tournament digitally is threat to future success of the tournaments
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Critical Evaluation of criteria for successful planning Sustainabilityisanimportant criteria which has the merit of increasingenvironmental safetywhilethedemeritof increasing budget of the event.
CONCLUSION From the above presentation it is determined that PESTEL analysis helpsidentifytheimpactofglobaleventsontheexternal environment. PESTEL analysis includes political, economical, social, technological, environmental and legal factors.
REFRENCES •Clemente, F. M., 2018. Performance outcomes and their associations with network measures during FIFA World Cup 2018.International Journal of Performance Analysis in Sport, 18(6). pp.1010-1023. •Kubayi,A.andLarkin,P.,2021.Matchperformancevariablesthat differentiated between qualified and eliminated teams in the group stages of the 2018 FIFA World Cup.German Journal of Exercise and Sport Research, pp.1-5. •Liu and et. al., 2020. Activity profiles of full-match and substitution players in the 2018 FIFA World Cup.European journal of sport science, 20(5). pp.599-605. •Yi and et. al., 2019. Technical and physical match performance of teams in the 2018 FIFA World Cup: Effects of two different playing styles.Journal of sports sciences, 37(22). pp.2569-2577.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser